Aiisha Ramadan campaign – #PhilipsSoundofDifference

I’m honored to take part of the Sound of Difference campaign by Philips Arabia. This campaign is a way to officially start my long life dream of fighting hunger around the world.

https://instagram.com/p/4H04itLS8i/

Yes I do realize that I’m just one person and not fully dedicated to this cause, but my intentions will give me the means to reach my goal in changing thousands and eventually millions of lives, one life at a time.

This is a competition between myself for Fighting Hunger (or Feeding the poor) and between 2 other incredible guys who have their own incredible causes, Ahmed Adly supporting orphans and Elias El Indari Prostrate Cancer.

The more you watch and share my video, the more votes that counts for me and all the money from this campaign raised by Philips Arabia would then be paid to a charity organization of my choice, or simply given to the end sources, like families in refugee camps around the world.

I count on your help and pray that you’ll assist me in fighting hunger where we have enough resources for 7 billion people, yet 800 million of whom suffer from hunger.

Thank you

 

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Shiseido launches Ever Bloom perfume

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Shiseido, a Japanese brand highly respected for its cosmetics and makeup line, has just launched its first perfume: EVER BLOOM

A scent embracing the rare grace of a Camellia flower that makes us fall so deep, so mysteriously in love. Simple, fragile and charismatic. These are few sides to every woman I admire and the camellia flower.

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I’m mesmerized by the story behind it all.. When Roso Fukuhara fell in love with a vision of a woman in Paris. He snapped a photograph shot of this woman’s curves, delicacy and had ever since been captured by her presence in his imagination. Its amazing how much body language allures our senses. As I listened to that story, I wished that woman was me.

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Shiseido-meaning

On counter from September 1st, 2015, available in 50ml & 90ml

Full Range:
Perfumed Body Lotion 200 ml
Perfumed Shower Cream 200 ml
Perfumed Body Cream 200 ml

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Kareena Kapoor wears AIISHA RAMADAN!

Queen of Bollywood, Kareena Kapoor was spotted in AIISHA RAMADAN off-white draped figure hugging sheath at the trailer launch of her new movie Bajrangi Bhaijaan.

Kareena Kapoor

I’m blessed to have read so many great reviews on her look and hope you agree. She’s stunning to begin with and the dress she chose is from our City Lights collection that resembles the relaunch of our AIISHA RAMADAN brand.

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Kareena was on the Best Dressed list by Vogue India among many other prestigious websites, I’m honored.

VOGUE INDIA - Kareena Kapoor

Thank you Tanya Ghavri and Kareena Kapoor for the beautiful look you’ve put together.

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The re-launch of Aiisha Ramadan

I presented the relaunch of my brand – AIISHA RAMADAN – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.

After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East.  My love for couture and the fantasies it surrounds me with, is what got me into the fashion world after all!

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Couture

However, my belief was, and still is, that my true essence is in the ready-to-wear business – but I needed some commercial guidance. This is when I met Asil Attar and the Est2014 (Established 2014) team, and together we set out on a journey to restructure and manage my brand, and to mentor me as a person, a designer and an individual.

The process started in December 2013 and it was so emotional, cleansing my soul and mind. It was an incredible journey in search of Aiisha Ramadan. I had to literally choose between 

1. Being a couture designer spending thousands on extravagant shows and one off pieces to impress my audience or 

2. Being a brand that will leave a legacy for decades to come with its wearable and affordable lines.

I chose what my essence stood for without letting go of my couture fantasies.

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So for my first official ready-to-wear collection, we focused on quality rather than quantity by displaying signature silhouettes that will be the core of the Aiisha Ramadan brand moving forward. It’s fair to say that every piece I displayed was made with pure love, passion, dedication and a vision of where this brand will be in the near future.

The inspiration for my A/W ‘15 collection is ‘City Lights’. As I drive by, or fly above, the magical ceremony created by all the lights embracing the city at night, I’m mesmerized by the geometry, the colours and the reflections on the buildings. There’s magic created when all of these elements unite.. they play on my imagination, creating elegant, effortless and refined lines.

For my A/W’15 collection I partnered with Dhamani jewelry. Their incredible sets of diamonds represent the brightest lights in a dark sky. With each look from day wear to couture, each ring, each necklace and earrings, adds a touch of glamour and timeless beauty that can’t be ignored.

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The last several months have been extremely busy for me, I had to raise another human being for the first time – my beautiful daughter.  Although it happens all the time with others, it was a first for me.  It was an exhausting yet incredible, life changing experience. The thought that every decision I now take, will shape my baby’s life is an immense responsibility.  My journey of discovery was a lot more challenging when coupled with being new to motherhood. But in the end we all pulled through and I’m extremely proud to say this is my favourite collection to date.

AIISHA RAMADAN is a brand with a global vision that is dedicated to offering its clients a variety to their wardrobe that stands the test of time – simple, refined, elegant, effortless and timeless. It’s about time the Middle East region exports some real ready-to-wear fashion and I never fail to be a pioneer among the few Middle East designers endorsing this domain.

AW15-Sum up

Thank you for your incredible souls that have supported me throughout the way and I look forward to sharing with you my new journey as it unfolds.

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Felicity Huffman wears Aiisha

Best known for her incredible role at Desperate Housewives, Felicity Huffman is now busy promoting the new drama ‘American Crime’ where she plays a mother coming to terms with the death of her son.

On the 18th of March, Huffman was the center of attention at a press conference promoting the new series. She looked stunning wearing an Aiisha ready-to-wear off white pencil skirt dress with an offwhite lace on nude silk lining “Victory”.

Felicity Huffman Felicity Huffman wears Aiisha IMG_0199

Apart from the fact that I love Felicity, I’ve always wondered which personality from the Desperate Housewives characters my girlfriends related to. For me, it was definitely Lynette Scavo.

Thank you Felicity Huffman for wearing Aiisha and Linda Medvene for the styling.

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Raya Abirached opens and closes AGT wearing Aiisha

I truly love this woman as I relate to her. She’s classy, elegant, and is constantly evolving. I’m very proud to be associated with Raya Abirached when it comes to her fashion choices or any other choices for that matter.

Raya opened the live episodes of Arabs Got Talent 2015 wearing a black ready-to-wear Aiisha Ramadan bodycon and closed the show at the finale wearing an indigo blue Aiisha couture draped silk gown embroidered using Swarovski crystals. I love how she wears my designs perfectly. Tight enough to highlight her beautiful figure and conservative enough to keep it elegant.

Raya AGT1 Raya AGT finale

 

Just perfect.

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BodySmart – Follow up

As promised in a previous post, here’s an update half way through my Hypoxi and LPG courses by BodySmart body-shaping center in Dubai.

First of all, I have enjoyed every minute I’ve spent at BodySmart. I’m constantly accompanied by amazing ladies helping me out and encouraging me through each session. In a very friendly and happy environment with personalised services, I was sure I’ll receive great results.

However, I need to point out that if the main reason hindering greater weight loss results were is the fact that the enhancements of my eating habits are very minor (i.e: I avoided eating at very late hours and definitely committed to the no carbs within 4 hours from undergoing the Hypoxi treatment), other than that, not much has changed (a couple of days back I had a full porcini pizza for dinner!)

Below is how your plate should look like – in my case Lunch:

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Photo by www.Fitnesslatte.com

 

TIME FRAME: 2.5 weeks (average 3 sessions per week)

WEIGHT LOST: 1.7 KG (I lost fats and gained muscles, perfect recipe but that doesn’t show on the scale)

MEASUREMENTS: I lost a total of 14cm lost (Example: Waist: 3cm, Hips: 3cm, Thigh: 2cm)

BODY LPG: Cellulite is starting to feel less stubborn

FACE LPG: That’s my favorite part as its almost like a facial that ignites the blood circulation in my face and gives it a fresh look

I have to say that I’m impressed with the results and looking forward to even better results by the end of our course.

Know more about BodySmart here http://www.bodysmart.ae/

 

 

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Paula Patton wears AIISHA!

Actress Paula Patton arrived at the 2015 Screen Actors Guild Awards in style and pure elegance wearing a white couture gown by my own label Aiisha.

21st Annual Screen Actors Guild Awards - Arrivals

The actress who was on hand to present an award for the night stunned in the hand embroidered gown with opaque white crystals and antique gold leaves. Patton completed her ensemble with green earrings and a gold clutch.

Paula Patton

Thank you Paula and Style PR for the lovely placement

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JLO wears Aiisha

A few days back, Raya Abirached had an interview with JLO that was aired on MBC “Scoop with Raya”. As both ladies greeted each other, JLO complimented Raya for her effortlessly chic outfit, an eco-friendly white top from our I by Aiisha collection.
Jennifer Lopez has been busy promoting her new film The Boy Next Door in New York City. On Wednesday, 21st of January, the superstar sat down to chat with Wendy Williams wearing an AIISHA white hand-embroidered crop top and black flared satin skirt.
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That must have been the Law of Attraction :)
Thank you Raya, JLO, Style PR and Rob Zangardi

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Drop a dress size!

2 weeks after delivering my first baby, which was almost 11 months ago, I lost all the pregnancy weight but not the belly. Then through out the long working hours and the late dinners, I put on about 5KGs (that is around 10 pounds) and the belly noticeably grew bigger.
I lead a full time job at MBC TV besides my full time Fashion business, not to mention my daughter. I truly don’t have the luxury of consistently going to the gym and since I don’t cook, my eating habits are terrible simply because I get lost when I want to order.
To cut a long story shorter, I’ve decided to try BodySmart Dubai out since its said to be leaders in targeted body shaping with all natural methods allowing the individual to lose a minimum of 1/2 KG per week. I will be sharing my experience to the public along the way.
Targeted Weight to Lose: 9 – 12 KGs
Time Frame: 2 months (2 courses), 3 sessions per week
SESSION 1:
 
1) BODY LPG: An interesting method that breaks off your fat and prepares you for the HYPOXI for best results.
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2) HYPOXI: Given that I’m a pear shape and my areas of concern are my lower abdomen and hips, the HYPOXI is my perfect partner as I cycle on it for half an hour at a moderate rate. It stimulates my circulation and pushes the fatty acids around my tummy & hips to my legs where it is burned off as energy.
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3) FACE LPG: I like pampering myself, so this is where I get to see instant results of face radiation
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My face during Face LPG treatment

After Face LPG, instant blood flow and radiance in my face

After Face LPG, instant blood flow and radiance in my face

Note: I’m committing to the guidelines by not indulging any solids within 2 hours and no carbohydrates within 4 hours from my HYPOXI session. As for the rest of the meals, I’m a carbs lover so that won’t go away but I’ll try to make wiser decisions by splitting my plate into (half veg/salad – quarter protein – quarter carbs), 1 cheating day is allowed.
I’m hoping that by the end of this course, I’ll be a success story that would inspire you.
Did I mention what a knowledgeable and incredibly nice team Bodysmart staff is?
Prices:
– HYPOXI S120: AED 1800 (15 sessions)
– LPG Body: AED 3120 (12 sessions)
– LPG Face: AED 2280 (12 sessions)
http://www.bodysmart.ae/

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