AIISHA FALL 2016 ‘SENSES’

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The in depth story behind AIISHA Fall 2016

While I present to you the full range and story before my latest Fall 2016 from my brand AIISHA, I’m getting ready to visit New York for the first time ever to meet buyers and present to them my SS 2017.

I’ll leave that till another post. Now I’d like to tell you about the story and inspiration behind my Fall 2016 collection ‘Senses’. Just like its name, this collection is really about my 5 senses. If you’ve noticed, I’m rarely inspired by a building or an artist. Maybe one day I … Read more...

R Trader.. a must go to restaurant in Dubai

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Tell me what’s your favorite restaurant in Dubai, I’ll tell you about mine

For the past few years, Dubai has hosted some of the top restaurants in town with a variety catering to different cuisines and budgets. If you’re visiting the UAE, or wish to take someone out for a treat, a must go to restaurant in Dubai is R Trader. R Trader describes itself as the restaurant that will offer you the ultimate harmony of modern British cuisine with a sophisticated lounge and cosmopolitan menu. However, when I think about it, all I can think of are palettes of … Read more...

How to wear pearls and look modern

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The first time I fell in love with pearls, was when I was introduced to Coco Chanel. Then I watched the movie Julie & Julia and was determined to upgrade my style by wearing a traditional pearl necklace. My wish came true a few weeks later when I received a pearl necklace from my husband for my birthday.

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I love that necklace, I love its weight on me, its timeless grace. I love that pearls instantly associate my style with elegance. From there on, I kept an eye on pearl combinations and so I personally fell in love with combining … Read more...

How to dress from day to night

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I write to like-minded women. A lot of men too actually, but regardless of the gender, we have pretty common busy lifestyles where our schedules are overbooked let alone our worries on what to wear for day and what to wear for dinner. While many people have their different takes on how to dress from day to night, I love to see my fashion line AIISHA as one that addresses this exact need with its huge range of chic looks that are classic yet bold.

Its a topic I love so much because it feels like I’ve mastered it due … Read more...

Parineeti Chopra in AIISHA

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The story of this week’s most talked about jumpsuit

The taste of the pure Parisian rain was the inspirational sense behind this royal blue stretch crepe jumpsuit from our AIISHA ‘Senses’ collection for Fall 2016. With its black outlining lines running down its plunging neckline, this look is both bold and clean. Few can handle it. It requires an equally bold yet pure personality, a Parineeti Chopra one.

Photo courtesy of Voompla.com

Photo courtesy of Voompla.com

Parineeti Chopra moves our ‘Senses’

For the ‘Dream Team’ promo shoot, Parineeti Chopra rocked this AIISHA jumpsuit showing off her curves and complimenting her warm skin tone with … Read more...