Like I mentioned before, Evian initiated a Live Younger campaign in Dubai following their most watched Ad video (Over 22 million viewers till this post date) on You Tube (Evian Roller Babies)
Evian asked Dubai’s top designers to recreate the Evian Live Younger T-Shirt, and it was showcased at the Dubai Fashion Week that recently took place and auctioned the T-Shirts for the benefit of Dubai Cares, whose project for 2010 is to secure clean drinking water for children in schools globally.
Unfortunately, I wasn’t able to make it to the show where my T-shirt was the show’s opener but I heard that mine was the favorite of many as it incorporated the Aiisha’s favorite elements, sexy romance, ruffles and powder tones. Other designers did some really cool job as well.
Auction was held at the trendy Carbon 12 Gallery in Al-Quoz