Aiisha & FLAKE – Part 1

Aiisha for Flake – Courtesy of Hamza El Attar

In my line of work, I’ve collaborated with many brands and people as you may know. However, my collaboration with Flake chocolate is one that touches a particularly dear subject to my heart, which is supporting talent. I couldn’t be happier to be a part of Flake’s initiative to support the Arab talent in the “mood board” competition. Flake relates to my childhood when in life I had little to worry about and plenty of pleasures that I looked forward to as part of my days.

This competition is running mainly in KSA and the UAE for female students who like to express their creativity. It captures the philosophy of both AIISHA and Flake where we ask people to “let themselves go” and untie themselves from their “in control” persona that almost every one of us has during our working days.

My amazing and inspirational project with Flake is launched in parts. Part 1 is available now as a video on their Facebook page – this video acts as my timeline and achievements, but be on the lookout of my favorite – part 2, soon to be launched – which reveals “my secret getaway” and how I lose myself in my own dreams.

On Flake Arabia’s Facebook fan page, I’m sharing a lot of interesting fashion and style tips for fashionistas and people interested in becoming fashion designers. LIKE both our pages: Aiisha Couture and Flake Arabia on Facebook to keep yourself posted on all and enter our competition to see how your vision can come to life after I choose the winner!

Details are on Flake Arabia’s Facebook page: www.Facebook.com/FlakeArabia

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