In line with my tradition of innovation and unique collaborations, ‘I by Aiisha’ was launched with a video campaign featuring a host of celebrities including beauty expert and TV presenter Joelle Mardinian, singer Asmaa Lmnawar, TV Presenter Mohamad Abu Obeid, Bollywood actor Arjan Bajwa and myself. This video featured these celebrities unique and personal opinions of how to define style.
I love the fact that Mohamad Abuobeid spoke about how its not an obstacle for a woman wearing a veil to look stylish. Asmaa spoke about how essential it is for her style to reflect her identity as a Moroccan singer. Joelle gave tips on how to change an entire look by changing her accessories and shoes. Arjan stated that he’s a classic guy who has an eye for details.
I can’t thank these beautiful people enough for their support and for voicing out their opinions on fashion and style through my I by Aiisha video campaign. Everyone of us has a protagonist and antagonist inside. Without good there is no bad and vice versa. The art is to embrace both and learn how to harmonize the opposites within oneself. With this collection I wanted to reveal the simpler side of me. One that gave me balance.
I will post a video with the collection from the fashion show very soon. Stay tuned!