Elle L’Aime by Lolita Lempicka launched!

Last June, I was invited to join a team of selected press from around the world to the introduction of Lolita Lempicka’s latest fragrance Elle L’Aime, which finally launches in the Middle East this week. In brief, this perfume sums up the general inspiration of Lolita Lempicka, a woman in love and its definitely one of my favorites ever.

Elle Laime

elle laime presentation

I was welcomed at my hotel with a beautiful Lolilta Lempicka gift and macaroons, of which I had a lot during this trip.. I mean how could you resist when fragrance was in the air and food! The same evening, we headed to the gala dinner at La Maison Blanche on Avenue Montaigne to experience Elle L’Aime for the first time. A fragrance that smells like the best floral bouquet you’ve ever had, so different from other floral scents. After all, it took them about 3 years to get it done.



To understand the brand Lolita Lempicka, you have to understand the woman behind it, how she got her name keeping her original one a mystery for as long as she could. By visiting the Pinacotheque de Paris Museum, we got to see Tamara Lempicka’s art, which I fell in love with. Lolita got her name from the character behind the controversial book and paired it with Tamara’s last name, Lempicka.  It was interesting to find out that Lolita’s birth name remained a mystery for a very long time.

tamara lempicka-

At the Lolita Lempicka headquarters, I met Lolita herself and it was amazing to see myself in her as she’s a very sensual woman living in her own world of dreams yet so down to Earth.

lolita and i

lolita and us

lolita presentation

Here’s my interview with her:

Where do you find your passion? In so many places – watching Parisian girls walking in the street, the cinema from 30’s to the 80’s, lounging around in my garden, surrounded by flowers, trees and animals, travelling in France, Italy and NYC and visiting museums.

Can perfume change your mood? Perfume has a positive impact; it makes me feel beautiful and ultra feminine.

How do you decide when to launch a new product? Are you bound by the season or is it completely random? Seasons have to be taken in consideration but my desires are driving the creation.

What message are you communicating through your latest perfume? A message of love, passion and sensuality.

Why have you been so away from fashion design and how do you spend your day? Fashion is only on “stand by” period: I recently created a sunglasses and glasses collection already being sold in France.

You’re known to be a woman with vices, like most women, what are your worst contradictions? One day – I will climb the Himalayas with a back pack for a trek and another, I will organize a XVIII century theme party with enthusiastic friends.

The next day we headed to the factory in Chartres where all the Lolita Lempicka perfumes are born. It reminded me of how couture is made, so detailed, and every part of it is under control. This was a lovely experience and certainly very informative.

factory making

tala, dylan, aiisha

eiffel tower

Thank you Lolita Lempicka and the team behind her!



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