AIISHA RAMADAN AW16 ties up with SHEEN
For the launch of my AIISHA RAMADAN A/W16 collection ‘Senses’ I chose to collaborate with SHEEN in an exclusive exhibition presenting some of my key look paired with the elegant and stylish watches from SHEEN
I take pride in being selective with the brands I collaborate with. While my clothing is made of the best European fabrics and deeply researched techniques, Japanese watches SHEEN are not only delicate and durable but are truly beautiful, most of them decorated with Swarovski crystals. It was the perfect moment for me to launch one of my favorite AIISHA RAMADAN collections and pair it with the elegant and timeless watches from SHEEN.
What Aiisha Ramadan and SHEEN have in common
With every line I sketch, I cross the age and demographic boundaries. I speak to diverse women who are entrepreneurs, mothers, socialites, celebrities, artists, classic girls. It truly is a beautiful feeling to know that my brand communicates emotions to women from around the world and leaves it up to them to make a particular AIISHA RAMADAN look their own. Similarly, as I watched women with different lifestyles try to select their favorite SHEEN was the perfect resemblance of everything I stand for. Simply love for everything beautiful and seeing beauty everywhere.
How I shared my affection for SHEEN
I displayed the core of my AIISHA RAMADAN AW16 ‘Senses’ collection in an exhibition with an army of Giscardo Mannequins from Crystal House at the French haute cuisine La Residence Restaurant & Lounge with canvases from my collection’s photoshoot decorated the space.
I also proudly presented a beautiful photoshoot that I had with one of my favorite photographers, Hikmat Wehbi showcasing my lifestyle between work, night life and relaxation. The photo presented in this post reflects how I see myself especially when I’m my own. I feel beautiful, peaceful and as I’ve previously declared, I love wearing my most beautiful couture pieces, accessories and my favorite makeup at night just before going to bed. I can’t explain the pleasure I have from that, but I have it.
To perfectly translate my diverse lifestyle activities, I worked with brilliant hair stylist and makeup artist Kaya Guerreiro Yasmine to bring together what I think was a masterpiece of work. I will be posting remaining looks in upcoming posts. Stay tuned.
AIISHA RAMADAN AW16 Senses
This collection is simple and elegant with designs that aim to fulfill the covets of women of all generations and lifestyles. ‘Senses’ reflects my passion for bold details, portrayed in a simple frame of art, what we call clean silhouettes. It was a beautiful depiction of the best of what I sense.