I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Kristin Chenoweth wears AIISHA at the Golden Globe Awards 2014!

For a beautiful 2014 start,

Gorgeous celebrity Kristin Chenoweth was spotted wearing Aiisha Ramadan latest collection.
I by Aiisha’s iconic Dita gown in cobalt blue was spotted on American actress and singer Kristin Chenoweth at the Golden Globe Awards 2014.
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Quoting Kristin’s stylist, “Kristin Chenoweth is obsessed with AIISHA and is so happy with the looks” that she tempted herself with another I by Aiisha deep low back Victoria gown for her performance at the UNICEF Gala last night.
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 Thank you Kristin for choosing AIISHA!

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Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

Fashion & Lifestyle - page 12

Fashion & Lifestyle - page 13

Thank you Fatina and Rosanna for such a lovely interview!

 

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Camilla Luddington wears AIISHA

I was thrilled to see one of my favorite Grey’s Anatomy stars, the gorgeous Camilla Luddington, wearing 9 “I by Aiisha” and “AIISHA” gowns in a beautiful editorial in Regard Magazine. I’ll let you see and judge for yourselves.

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Camilla in Aiisha

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I mean isn’t she gorgeous! Thank you Camilla Luddington, Regard Magazine and Style PR for the beautiful coverage.

 

 

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Raya Abirached wears I by Aiisha at the AGT!

Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.

Raya Abirached wears I by Aiisha

Raya Abirached wears I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

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This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with a lot of colors and textures and ultimately makes it more fun to dress her.

I love you Raya!

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Christina Aguilera wears AIISHA

Christina Aguilera always looks gorgeous, but she exceptionally looked fantastic in the promo of The Voice wearing an I by Aiisha hand-beaded cocktail dress!

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There are many powerful voices out there, but Xtina is one that has captured millions of hearts around the world. The Voice returned with its new season on the 23rd of September 2013 on NBC. Judges include Christina Aguilera, Adam Levine, Gee Lo Green and Blake Shelton.

A big thanks for Christina Aguilera and Antonio Esteban.

Christina Aguilera in Aiisha

Photos are copyright of NBC – The Voice 2013

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Keri Hilson wears I by Aiisha

While I was giving my second collection from my recently launched ready-to-wear line I by Aiisha final finishing touches, my first collection is still harvesting its success in Hollywood!

On the 28th of August, singer and actress Keri Hilson looked gorgeous to perfection with her darker hair, long braids, beautiful gold accessories wearing a long black Dita gown from my I by Aiisha Fall/Winter 2013 collection. Keri kept it simple yet sophisticated.

Keri Hilson wears I by Aiisha

Keri was beautifully styled by Monica Rose as she arrived to the premiere for the third installment of the science fiction thriller “Riddick”, in which she plays “Shirah” a prisoner opposite action star Vin Diesel.

Premiere Of Universal Pictures' "Riddick" - Arrivals

To tell you more about the Dita dress, this is one of the most special pieces to my heart as it appeals to every woman. You can wear it open back with a long slit with the button loops acting as decorative elements, or you can close them for a more conservative look. The best thing about it is that its so simple and calls for statement accessories. I have made it in beautiful colors like cobalt blue, red, black and off white. I have to say that the Dita dress is the signature dress from I by Aiisha.

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Thank you Keri Hilson, Monica Rose and Style PR for a beautiful outcome.

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Candice Accola in I by Aiisha

Since we’ve launched our latest high-end ready-to-wear line I by Aiisha with our first collection “Mirror”, the line has been in high demand. I can promise you that soon it will be in the USA in affordable prices – in comparison to our Couture line – yet maintaining the high quality and in most cases, hand crafting.

Ashanti wore a white beaded number from our collection that was praised by many such as Perez Hilton. Vampire Diaries Candice Accola looked amazing in one of my favorite dresses, a cobalt blue cocktail one, that was featured in the latest issue of Nouveau Magazine

Candice Accola wears I by Aiisha

Candice Accola wears I by Aiisha

Thank you Candice Accola, Style PR and Novue Magazine for a beautiful image.

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Flirt by Aiisha for Iconic: Sorbet Party!

Inspired by a tea party with sorbet icecream and cupcakes, this collection brings a fresh spirit to every woman’s closet. With its cocktails frocks and kaftan chiffon dresses, every woman will find what she loves in it. 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

 

Flirt by Aiisha for ICONIC - 600 AED

Flirt by Aiisha for ICONIC – 600 AED

 

Flirt by Aiisha for ICONIC - 575 AED

Flirt by Aiisha for ICONIC – 575 AED

 

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Flirt by Aiisha for ICONIC – 575 AED

 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

Flirt by Aiisha for ICONIC - 650 AED

Flirt by Aiisha for ICONIC – 650 AED

Flirt by Aiisha for ICONIC - 450 AED

Flirt by Aiisha for ICONIC – 450 AED

 

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Ashanti wears AIISHA to the BET Awards!

At the start of the awards season , it was a beautiful start of my day in Dubai watching the beautiful singer Ashanti wearing an I by Aiisha hand-beaded white dress at the BET Awards 2013 in Los Angeles! Ashanti stepped out in a signature hair bun, white drop earrings and nude shoes.

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Perez Hilton considered this an A look for Ashanti:

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Ashanti BET Awards

Ashanti is an American singer-songwriter, record producer and actress. She is most famous for her eponymous debut album, which featured the hit song “Foolish”. Ashantiis a best-selling artist and ended the decade (2000-09) as the third top new R&B artist behind Alicia Keys and Beyonce. She is currently on the list of The Twenty Best Selling Music Singles Since 1990 for her single Foolish for selling 7.2 million copies to-date.

The new hit single byAshanti is out:

 

 

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