AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, … Read more...

Related Colors:

2nd Video Campaign: “I by Aiisha – Mirror”

In line with my tradition of innovation and unique collaborations, ‘I by Aiisha’ was launched with a video campaign featuring a host of celebrities including beauty expert and TV presenter Joelle Mardinian, singer Asmaa Lmnawar, TV Presenter Mohamad Abu Obeid, Bollywood actor Arjan Bajwa and myself. This video featured these celebrities unique and personal opinions of how to define style.

I love the fact that Mohamad Abuobeid spoke about how its not an obstacle for a woman wearing a veil to look stylish. Asmaa spoke about how essential it is for her style to reflect her identity as a Moroccan … Read more...

Related Colors:

“I by Aiisha” Media Coverage

First and foremost, I wish to thank every single magazine, blog, television and website that has supported our “I by Aiisha” collection that we have launched on the 15th of April. To see them all, please visit our Facebook Fanpage or Twitter.

Below is some of the TV coverage that our collection has received.

I by Aiisha on MBC TV

I by Aiisha on Al Arabiya TV

I by Aiisha on Geem TV

Related Colors:

Read more...

Related Colors: