The re-launch of Aiisha Ramadan

I presented the relaunch of my brand – AIISHA RAMADAN – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.

After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East.  My love for couture and the fantasies it surrounds me with, is what got me into the fashion world after all!

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However, my belief was, and still is, that my true essence is in the ready-to-wear business – but I needed some commercial guidance. This is when I met Asil Attar and the Est2014 (Established 2014) team, and together we set out on a journey to restructure and manage my brand, and to mentor me as a person, a designer and an individual.

The process started in December 2013 and it was so emotional, cleansing my soul and mind. It was an incredible journey in search of Aiisha Ramadan. I had to literally choose between 

1. Being a couture designer spending thousands on extravagant shows and one off pieces to impress my audience or 

2. Being a brand that will leave a legacy for decades to come with its wearable and affordable lines.

I chose what my essence stood for without letting go of my couture fantasies.

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So for my first official ready-to-wear collection, we focused on quality rather than quantity by displaying signature silhouettes that will be the core of the Aiisha Ramadan brand moving forward. It’s fair to say that every piece I displayed was made with pure love, passion, dedication and a vision of where this brand will be in the near future.

The inspiration for my A/W ‘15 collection is ‘City Lights’. As I drive by, or fly above, the magical ceremony created by all the lights embracing the city at night, I’m mesmerized by the geometry, the colours and the reflections on the buildings. There’s magic created when all of these elements unite.. they play on my imagination, creating elegant, effortless and refined lines.

For my A/W’15 collection I partnered with Dhamani jewelry. Their incredible sets of diamonds represent the brightest lights in a dark sky. With each look from day wear to couture, each ring, each necklace and earrings, adds a touch of glamour and timeless beauty that can’t be ignored.

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The last several months have been extremely busy for me, I had to raise another human being for the first time – my beautiful daughter.  Although it happens all the time with others, it was a first for me.  It was an exhausting yet incredible, life changing experience. The thought that every decision I now take, will shape my baby’s life is an immense responsibility.  My journey of discovery was a lot more challenging when coupled with being new to motherhood. But in the end we all pulled through and I’m extremely proud to say this is my favourite collection to date.

AIISHA RAMADAN is a brand with a global vision that is dedicated to offering its clients a variety to their wardrobe that stands the test of time – simple, refined, elegant, effortless and timeless. It’s about time the Middle East region exports some real ready-to-wear fashion and I never fail to be a pioneer among the few Middle East designers endorsing this domain.

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Thank you for your incredible souls that have supported me throughout the way and I look forward to sharing with you my new journey as it unfolds.

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Raya Abirached opens and closes AGT wearing Aiisha

I truly love this woman as I relate to her. She’s classy, elegant, and is constantly evolving. I’m very proud to be associated with Raya Abirached when it comes to her fashion choices or any other choices for that matter.

Raya opened the live episodes of Arabs Got Talent 2015 wearing a black ready-to-wear Aiisha Ramadan bodycon and closed the show at the finale wearing an indigo blue Aiisha couture draped silk gown embroidered using Swarovski crystals. I love how she wears my designs perfectly. Tight enough to highlight her beautiful figure and conservative enough to keep it elegant.

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Just perfect.

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Olivia Holt wear AIISHA!

While our brand AIISHA undergoes a more defining process, its essence is shifting towards cleaner silhouettes. I’m happy to see that our designs are appealing to a larger scope of age groups extending from teenagers all the way to the 50’s.

This isn’t an easy mission, but its being accomplished beautifully with the support of an enormous team from my family, to my managing team, to my PR firm.

Disney’s darling actress and singer Olivia Holt stepped into Teen Vogue party wearing an AIISHA black & gold 3D Couture hand-beaded cocktail dress.

> on September 26, 2014 in Beverly Hills, California.

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Photo Credit: Just Jared and Getty Images

Thank you Olivia for choosing AIISHA!

 

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I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Kristin Chenoweth wears AIISHA at the Golden Globe Awards 2014!

For a beautiful 2014 start,

Gorgeous celebrity Kristin Chenoweth was spotted wearing Aiisha Ramadan latest collection.
I by Aiisha’s iconic Dita gown in cobalt blue was spotted on American actress and singer Kristin Chenoweth at the Golden Globe Awards 2014.
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Quoting Kristin’s stylist, “Kristin Chenoweth is obsessed with AIISHA and is so happy with the looks” that she tempted herself with another I by Aiisha deep low back Victoria gown for her performance at the UNICEF Gala last night.
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 Thank you Kristin for choosing AIISHA!

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Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

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Thank you Fatina and Rosanna for such a lovely interview!

 

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Christina Aguilera wears AIISHA

Christina Aguilera always looks gorgeous, but she exceptionally looked fantastic in the promo of The Voice wearing an I by Aiisha hand-beaded cocktail dress!

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There are many powerful voices out there, but Xtina is one that has captured millions of hearts around the world. The Voice returned with its new season on the 23rd of September 2013 on NBC. Judges include Christina Aguilera, Adam Levine, Gee Lo Green and Blake Shelton.

A big thanks for Christina Aguilera and Antonio Esteban.

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Photos are copyright of NBC – The Voice 2013

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Keri Hilson wears I by Aiisha

While I was giving my second collection from my recently launched ready-to-wear line I by Aiisha final finishing touches, my first collection is still harvesting its success in Hollywood!

On the 28th of August, singer and actress Keri Hilson looked gorgeous to perfection with her darker hair, long braids, beautiful gold accessories wearing a long black Dita gown from my I by Aiisha Fall/Winter 2013 collection. Keri kept it simple yet sophisticated.

Keri Hilson wears I by Aiisha

Keri was beautifully styled by Monica Rose as she arrived to the premiere for the third installment of the science fiction thriller “Riddick”, in which she plays “Shirah” a prisoner opposite action star Vin Diesel.

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To tell you more about the Dita dress, this is one of the most special pieces to my heart as it appeals to every woman. You can wear it open back with a long slit with the button loops acting as decorative elements, or you can close them for a more conservative look. The best thing about it is that its so simple and calls for statement accessories. I have made it in beautiful colors like cobalt blue, red, black and off white. I have to say that the Dita dress is the signature dress from I by Aiisha.

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Thank you Keri Hilson, Monica Rose and Style PR for a beautiful outcome.

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AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, this line suits women with differing needs, backgrounds and tastes. Specifically, the ‘Mirror’ collection reveals the 2 sides of every story and multitude of characters that each person can embody.

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Our vision for the brand came to life with support from the Infiniti Centre, part of the Arabian Automobiles Co. A powerful, luxurious and classy brand, these same elements are incorporated within our ‘Mirror’ collection. Months of hard work and planning was facilitated with the cutting edge technology of the Blackberry Z10. Wella Koleston crowned the models and Asma Lmnawar’s hair with trendy hair styles reflected in clean lines of perfection. Revlon was a trendsetter painting the models nails with black French manicure on nude base.

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Revlon also touched the models faces and Asma Lmnawar’s with brushes of beauty marking fierce cat eyes on structured nude faces. 5 star catering DISH and Voss water from Norway treated invitees with a refined taste and refreshing water.

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Select invitees received their invitations with a special treat that made their hearts beat so fact! A beautiful La Prairie gift bag!

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Finally, I wish to thank my partners, press & media, family & friends for their amazing support! I couldn’t have done it without you.

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AIISHA RAMADAN fashion show in Paris!

AIISHA RAMADAN to represent Middle East’s Prêt-à-Por​ter at Paris fashion phenomenon on the Seine

Jessica wears AIISHA for ELLE Magazine

Global fashion show organizer and model Jessica Minh Anh has picked me as her favourite UAE’s celebrity designer to represent Prêt-à-Porter sector from the Middle East at the highly anticipated J Spring Fashion Show on the famous River Seine in Paris on 30 May 2013. This marks the second collaboration between Jessica and Aiisha after the incredible J Winter Fashion show on Costa Atlantica took place in Dubai via Frost Boutique.

This exclusive VIP and press event is a part of Jessica’s series of unique catwalks at the most extraordinary venues worldwide following the grand success on London Tower Bridge, PETRONAS Twin Towers’ Skybridge, and Costa Atlantica in Dubai.

My latest ready-to-wear collection will be showcased on a 90 metre floating catwalk on the Seine’s giant glass boat Le Jean Bruel with the natural backdrop being architectural wonders such as the Eiffel Tower, Notre Dame and the Louvre.

“I am not only a fan of Aiisha Ramadan’s clean cut and unique designs, which greatly accentuate a woman’s body, but also impressed with the way she operates her business. Being a young talent, she has definitely taken advantage of the latest technology and social media to share her vision to the fashion world.” said Jessica Minh Anh, who is featured in ELLE Hong Kong this month wearing my AIISHA Couture sculpture signature dress. I by Aiisha collection will command its presence on the Seine in Paris with creative dimensions, strong colours, and impeccable tastes.

Parisian can also take a glance at some of the most unique pieces from the catwalk at the mini exhibition between 1 and 15 June 2013 at Renaissance Paris Arc de Triomphe, the Official Hotel Partner of J Spring Fashion Show.

Thank you Jessica, Frost and Paris for this dream to come true!

 

 

 

 

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