AIISHA COUTURE CAMPAIGN – Queen of Scott’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

Related Colors:

I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

Fashion & Lifestyle - page 12

Fashion & Lifestyle - page 13

Thank you Fatina and Rosanna for such a lovely interview!

 

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WIN a Lolita Lempicka Cuff and Perfume!

WIN this limited edition Lolita Lempicka gold plated cuff AND the latest fragrance Elle L’aime by commenting on my instagram post stating “what special occasion you would wear the Lolita Lempicka cuff to”. To quality, make sure to hashtag #AiishaLovesLolita

LL gold-plated cuff

Elle Laime

Here are the Terms & Conditions:

- Comment on my instagram post stating “what special occasion you would wear the Lolita Lempicka cuff to”

-  Mention @aiisharamadan and #AiishaLovesLolita on Instagram and Twitter in order to find your post

- Follow @aiisharamadan on Instagram and Twitter

- This competition ends on the 26th of December

- Winner will be contacted for their location to ship the prize wherever they are!

- Any entry that doesn’t meet these terms and conditions will not be considered.

 

Enjoy and good luck!

I LOVE LOLITA

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Raya Abirached wears I by Aiisha at the AGT!

Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.

Raya Abirached wears I by Aiisha

Raya Abirached wears I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

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This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with a lot of colors and textures and ultimately makes it more fun to dress her.

I love you Raya!

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Keri Hilson wears I by Aiisha

While I was giving my second collection from my recently launched ready-to-wear line I by Aiisha final finishing touches, my first collection is still harvesting its success in Hollywood!

On the 28th of August, singer and actress Keri Hilson looked gorgeous to perfection with her darker hair, long braids, beautiful gold accessories wearing a long black Dita gown from my I by Aiisha Fall/Winter 2013 collection. Keri kept it simple yet sophisticated.

Keri Hilson wears I by Aiisha

Keri was beautifully styled by Monica Rose as she arrived to the premiere for the third installment of the science fiction thriller “Riddick”, in which she plays “Shirah” a prisoner opposite action star Vin Diesel.

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To tell you more about the Dita dress, this is one of the most special pieces to my heart as it appeals to every woman. You can wear it open back with a long slit with the button loops acting as decorative elements, or you can close them for a more conservative look. The best thing about it is that its so simple and calls for statement accessories. I have made it in beautiful colors like cobalt blue, red, black and off white. I have to say that the Dita dress is the signature dress from I by Aiisha.

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Thank you Keri Hilson, Monica Rose and Style PR for a beautiful outcome.

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Flirt by Aiisha for Iconic: Sorbet Party!

Inspired by a tea party with sorbet icecream and cupcakes, this collection brings a fresh spirit to every woman’s closet. With its cocktails frocks and kaftan chiffon dresses, every woman will find what she loves in it. 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

 

Flirt by Aiisha for ICONIC - 600 AED

Flirt by Aiisha for ICONIC – 600 AED

 

Flirt by Aiisha for ICONIC - 575 AED

Flirt by Aiisha for ICONIC – 575 AED

 

Flirt by Aiisha for ICONIC - 575 AED

Flirt by Aiisha for ICONIC – 575 AED

 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

 

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Flirt by Aiisha for ICONIC – 500 AED

Flirt by Aiisha for ICONIC - 650 AED

Flirt by Aiisha for ICONIC – 650 AED

Flirt by Aiisha for ICONIC - 450 AED

Flirt by Aiisha for ICONIC – 450 AED

 

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FACES Makeup Competition on MBC TV – Final Challenge

The final challenge for the Faces “Wojooh Jamalek” competition on MBC TV was all about passion. The contestants were given the freedom to create anything, even draw on the body.

The results didn’t do it for me and were in fact slightly disappointing.

Lina gave me the perfect face makeup emphasizing on simplicity and practiced her calligraphy skills by writing a poem verse by Nizar Kabbani about Baghdad – her hometown. I just wondered where did all the great work that I’ve seen from her across the weeks go?

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Makeup by Lina

 

Makeup by Namareq

Makeup by Namareq

Below is Lina Hussein with her model.

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Makeup by Lina

As for Namareq, no doubt my eyes went straight to her model from the explosion of colors that were going on there. It certainly speaks passion, but an overload of that portion. It was too much texture going on, despite my admiration for parts of it, and the drawing on the body was imperfect.

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Makeup by Namareq

Namareq said that the work she’s done needed more time and I believe her.

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Makeup by Namareq

Below is Namareq Al Mansoury with her model

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Makeup by Namareq

Its too unfortunate that they didn’t make me wonder much which is best because neither one was that great. I just think that if you’re not so good at body painting or that if you would need too much time, then do less of it rather than spend a lot of time trying to work it out. Its just hard for me to believe that after all I’ve seen from them, these looks are their “Best Work”, because they’re not. I’ve seen them do tons better.

In the end, both finalists were incredible throughout the competition. They have demonstrated a level of professionalism and creativity that I haven’t seen in a long time in the Middle East. In general, the decision was hard to make. Lina Hussein was announced the winner and Namareq Al Mansoury is the runner up for this competition and will be the official makeup artist for my upcoming look book.

To watch the previous episode (Gold Challenge), please view the below video

The program was presented by the beautiful Hind Boumchamar and I salute her and her team for their hard work presenting this beautiful program.

Hind Boumchamar

Hind Boumchamar

Also a big thank you for FACES and Mahmoud Rashad for the opportunity of being a judge on this show. It was a great experience.

 

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FACES Makeup Competition on MBC TV – 6th Challenge

 

A successful look portraying the queen of gold who loved her people and was betrayed by them, rises from the dead to revenge – by Namareq

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Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Lina Hussein proved me right once again. The model behind her makeup looked beautiful and truthfully this was the first time this model looked that good in this competition. Lina can simply make anyone look more beautiful. Lina portrayed a Queen of love full of romance.

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Makeup by Lina

Makeup by Lina

Makeup by Lina

Risellene is the perfect makeup artist for fashion shows. With her European approach, she proves to be very creative and thinks outside the box. Unfortunately, she doesn’t relate much to the Arab market. This look specifically didn’t feel complete and the gold paper was too spread in an incoherent way, especially under the eyes, it didn’t do it for me. Hard luck for Risellene; however, rest assure this is a name you will see a lot more of in the near future.

Makeup by Risellene

Makeup by Risellene

Makeup by Risellene

Makeup by Risellene

Next week’s episode will be the finale. The challenge is all about Passion. It will be a tough one. However, because both finalists are incredibly good, I have announced that the runner up will be the official makeup artist of my upcoming lookbook. Stay tune.

 

 

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FACES Makeup Competition on MBC TV – 5th Challenge

This week featured the top 4 makeup artists who made it through out FACES competition on MBC TV, Saba Al Kheir Ya Arab segment every Sunday. As a judge, its getting harder every week to eliminate especially because not only are all the makeup artists improving, but also because we are getting really used to them. This week’s challenge was GLITTER.

Looks like Risellene took my feedback from last week seriously and pushed herself where she delivered a creative output of a woman made of ice. In reality, Risellene coated the lips and eyebrowse with sugar and broke that look with a pink eyeshadow. I personally loved it!

Makeup by Risellene

Makeup by Risellene

As for Namareq, she did an impeccable job. I have to point out that the pictures don’t give the real work justice. Namareq challenged herself where she created a hand-made mask of glitter going gradually from blue to purple (again, that’s not shown in the photo). After all this work, she delivered a clean picture of perfection revolving around the carnaval theme. This by far was the most difficult look and she nailed it.

Makeup by Namareq

Makeup by Namareq

 

Lina has a stamp called: Let me do your makeup, let me make you gorgeous! Lina took what she does best and added a fantasy of glitter mix on the face that spoke royal beauty. I simply love her work!

Makeup by Lina

Makeup by Lina

 

Anje on the other hand understood the theme, delivered a clean work and upgraded her level. Unfortunately, she was eliminated this week due to her limited creativity in this look. Anje has a classic approach that I personally admire. However, the stakes are too high right now and the artists shouldn’t play it safe. They should push themselves and get out of their element. Hard luck to Anje, I wish her all the best!

Makeup by Anje

Makeup by Anje

Last week’s eliminated contestant was Hadjira, who I asked her to do the work and send me photos of the out come. Hadjira went for a beautiful romantic look but still kept it safe lacked perfection. Notice the similarity between Anje’s and Hadjira’s makeup.

Makeup by Hadjira

Makeup by Hadjira

Next week’s challenge is all about GOLD! That, I can’t wait to see! See you next Sunday.

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