The story behind beauty and skin care brand Shiseido Middle East announcing me as their first ambassador
The first time I heard about Shiseido
The first time I ever heard about Shiseido was back in Lebanon, in the mountains where I come from. One of my girl friends’ whose mother I highly admired, used only Shiseido beauty and skin care products – I was only 12.
Two decades later, I was re-introduced to this amazing Japanese brand and the depth of its heritage and scientific formulas got me addicted to both, its skin care and makeup beauty products.
I presented the relaunch of my brand – AIISHA RAMADAN – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.
After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East. My love for couture and the fantasies it surrounds me with, is what got me into the fashion … Read more...
I was recently invited by, President & CEO of The Luxury Marketing Council, Mac McClleland to participate in one of the Middle East Gems and Jewellery Forum, that took place on the 9th of November.
I found the topic very interesting as it shed the light on Designs and Inspirations. The judges included names I enjoyed listening to: Paola De Luca – Creative Director of TrendVision, Carol Yaghi – Managing Edition MPP and Alex Popov – Board Chairman of World Diamond Mark.
That reminded me of my collaboration with jewellery brand Victoria Casal, where my entire collection was inspired by … Read more...
On the 15th of April at Madinat Jumeirah, I was awarded at the Gr8! Women Awards first edition in the UAE for my Fashion achievements. This ceremony, brought to us by Petrochem, celebrates women, their beauty and strength and promotes breast-cancer awareness. From India in general, some of the awarded women were Aishwarya Rai, Preity Zinta, and Zeenat Aman. From the UAE besides myself, some truly amazing ladies were awarded such as Lara Satrakian, Nayla Al Khaja and Sarah Belhassa were recognized for their work. In fact, most of the winners were ladies who made a difference to the world … Read more...