Daniel Wellington Watches

If you’re still wondering what Christmas or New Year’s gift to buy your loved ones, check out Daniel Wellington watches. They are one of the fastest-growing watch brands in Europe, and a favorite among many celebrities and fashion bloggers. They are both elegant and truly trendy, with their classic Nato and leather straps, all of them interchangeable and inspired from the preppy trend.

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My absolute favorite is the Classic Glasgow lady watch. I know its a complete coincidence since we’ve just launched our campaign that was shot in Glasgow! I love it.

The good news for you is that now you can order your favorite Daniel Wellington watch(es) with 15% off until the 15th of January 2015 by simply entering the code “holidayaiisha”

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Enjoy your shopping!

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AIISHA COUTURE CAMPAIGN – Queen of Scott’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

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Braun Facial Epilator & Cleansing Brush

If you’re an eyebrow lover, like myself, then this product is your must-have. I’ve been in love with cleaning & shaping my eyebrows since I was a teenager. I got so good at it that my relatives and friends would cue in line for me to get theirs done. I went through all traditional ways, threads and tweezers. Never did I think that there will be another, much better, alternative.

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Braun came up with an elegant invention that will clean your sensitive facial areas with the most precision. The extra slim head captures the finest hairs down to 0,02 mm. It is also considerably faster and more thorough than manual tweezers. However, it is not to be used for shaping your eyebrows.

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The Braun Facial Epilator & Cleansing Brush also strikes on what most of us women care about the most: cleaning our faces. Best advise is to make this a part of your shower routine as the brush gently removes the dead skin preparing your skin to absorb your creams.

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Prices start from 200 AED and its available in all hypermarkets, supermarkets and pharmacies.

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I had the pleasure to interview Dr. Gabriele Stahl, who’s responsible for The Braun Facial Epilator & Cleansing Brush, and who gave some valuable advise on our beauty regime:

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1. As a practical woman with minimum time for pampering herself, what is the best beauty/ facial regime that I, and every woman like me, should follow?

The key to a healthy skin is simply the result of a healthy and well balanced lifestyle. Just apply sunscreen, eat healthy, do not overdose on creams and make up, and make sure to clean your face in the evening after applying any cosmetics and before you apply your night cream.

Her answer reminded me of one my favourite speeches/ song: Everybody’s Free to Wear Sunscreen by Laz Buhrmann . You should listen to it :)

2. Is it healthy to apply a face cream after using the Braun exfoliating option?

Depends on the type of cream, and the skin type. For example dry skin would best suit a thicker moisturizer, oily skin would benefit from a moisturizing gel – but for optimal results it’s better to use the Braun cleansing brush, then use the epilator at the end of the day and apply your care cosmetic product.

3. Could the Braun facial epilator cause the new hair to grow thicker or more intense?

Not at all; epilation has been proven to be the best hair removal method as it removes hair from the root and does not irritate the skin, It is much faster and more thorough than tweezers. It removes four times shorter hairs than wax, so you don’t have to wait for the hair to be completely visible. It is much longer lasting up to 4 weeks. And finally, you can epilate at home or on the go, no need to run to that threading appointment.

4. What product or technique should we follow in order to clean and what techniques should we follow in order to exfoliate since both use the same head brush?

Braun’s deep-pore cleansing brush is six times better than manual cleansing. The cleansing brush preps the skin to absorb products more efficiently and leaves women with visibly brighter skin. The brush can be used every day on cheeks, T-zone and chin for a more radiant skin. Apply soap, gel, cleansing milk or scrub on your wet skin. Switch on the brush and start on the forehead. You can move to the nose and then outward towards the cheeks on either side. Spend more time on oily zones. It can also be used on the neck and décolleté. Exfoliation can be done with your favorite cosmetic exfoliation product and we recommend only 1 x per week.

5. Is it safe to use the head brush after tanning?

Yes absolutely; it would help clean up your pores from all the oil and dirt which can accumulate when then skin is exposed to the sun. Make sure to regularly apply sunscreen not just when tanning.

6. Can the Braun epilator be used on body parts other than the face?

Mechanically, it will work on other sensitive areas. However, it is not recommended to use one device on multiple body areas due to hygiene reasons.

 

  1. كسيدة عملية ليس لديها الكثير من الوقت لتدليل نفسها، ما هو أفضل نظام للجمال والعناية بالوجه الذي يمكن لي وللسيدات مثلي اتباعه؟

أساس البشرة الجميلة والصحية هو أسلوب الحياة الصحي والمتوازن. استعملي مستحضرات الوقاية من الشمس وتناولي الطعام الصحي ولا تفرطي في استعمال الكريمات والمكياج، واحرصي على تنظيف الوجه دوماً في المساء قبل وضع كريم الليل.

  1. هل من الصحي وضع كريم الوجه بعد تقشير الوجه باستخدام براون؟

يعتمد ذلك على نوع الكريم ونوع البشرة. على سبيل المثال، يناسب المرطب السميك البشرة الجافة، بينما تستفيد البشرة الدهنية من جل الترطيب، ولكن للحصول على النتائج المثالية عليك استعمال فرشاة براون لتنظيف الوجه ثم استخدام آلة إزالة الشعر في نهاية اليوم، وبعدها وضع المستحضر الخاص بالعناية. 

  1. هل يمكن أن تسبب آلة براون لإزالة الشعر نمو الشعر أكثر سماكة او خشونة؟

أبداً. لإزالة الشعر بالجهاز مزايا عديدة، منها نزع أقصر وأنعم الشعرات من الجذور، كما أنها أسرع 200 مرة من الملقط اليدوي وأكثر شمولاً في تغطيتها، لتشمل الشعرات الأقصر بواقع 4 مرات مقارنة بالشمع، مما يعني أنه لن يكون عليك الانتظار حتى نمو الشعر كي يصبح مرئياً يمكن إزالته. تدوم فترة النعومة لمدة أطول بكثير (تصل إلى 4 أسابيع) مقارنة بكريمات إزالة الشعر. وأخيراً، يمكنك إزالة الشعر في المنزل أو خارجه، ودون الحاجة إلى تحديد مواعيد في مراكز التجميل.

  1. ما هي المنتجات أو الطريقة التي يجب اتباعها لتنظيف وتقشير الوجه بما أن كليهما يستخدمان نفس الفرشاة؟

فرشاة تنظيف المسامات من براون أفضل ست مرات من التنظيف العادي، وهي تنظّف البشرة بعمق ليسمح لها بامتصاص المستحضرات بكفاءة وسرعة، وبالتالي تتمتع المرأة ببشرة أكثر جمالاً ونضارة.   يمكن استعمال الفرشاة يومياً على الخدين والجبهة والأنف والذقن للحصول على بشرة أكثر نضارة. ضعي الصابون أو جل التنظيف أو الحليب المنظف أو المقشر على البشرة الرطبة. شغلي الفرشاة وابدئي من الجبهة، ثم انتقلي إلى الأنف وبعدها إلى الخدين من كلا الجانبين. خصصي وقتاً أطول للمناطق الدهنية، ويمكن استعمال الفرشاة أيضاً على العنق وأسفله.  يمكن إجراء التقشير باستخدام المنتج المفضّل لديك، وننصح به مرة واحدة فقط في الأسبوع.

  1. هل من الآمن استعمال الفرشاة بعد تسمير البشرة؟

نعم آمن تماماً، فهي ستساعد في تنظيف المسامات من الزيوت والأوساخ التي قد تتراكم على البشرة عند تعرضها للشمس. احرصي على وضع مستحضرات الوقاية من الشمس في كل وقت، وليس فقط عند تسمير البشرة.

  1. هل يمكن استعمال الآلة في مناطق أخرى من الجسم، إلى جانب الوجه؟

من ناحية ميكانيكية، تفيد الآلة عند استخدامها في المناطق الحساسة. ولكننا لا ننصح باستخدامها على أجزاء الجسم المختلفة لأسباب صحية.

 

Dr. Gabriele Stahl Biography:

Born in 1962 in Kassel, Dr. Gabriele Blumenstein-Stahl studied Nutrition Science in Marburg, Indiana and Munich.

She has worked in the health science industry since 1987 and for over ten years has been a part of the Procter & Gamble enterprise. Dr. Blumenstein-Stahl has a wide range of experience throughout the nutrition science sector. She started her career as Technical Brand Manager Beverages in 1991 and then went on to become Section Head Research & Development throughout different branch sections. After returning to Germany from the US in 2007, she became Section Head R&D Hair Care for Wella where she was responsible for leading the franchise team for retail styling brands and leading the development of new styling technology platforms.

In 2010 Dr. Blumenstein-Stahl switched to the department of research and development for beauty and grooming with BRAUN where she now leads the Silk Epil global business maintenance and Front End Innovation projects.

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Lisa Marie Presley wears AIISHA

Lisa Marie Presley chose to wear an AIISHA gown at her latest photo shoot promoting her upcoming album and tour. Our gown “Dita” is yet again being loved and worn by another celebrity, this time in a red hand-embroidered version on sheer Italian tulle complimenting Lisa’s lovely skin complexion and hair color.

Lisa Marie Presley

Lisa Presley is an American singer-songwriter. An only child of Elvis Presley and previously married to Michael Jackson and to Nicolas Cage. She has conducted a long career in the music business and has released several albums and videos. Her work as a vocalist and lyricist has ranged across rock, country, blues and folk.

Thank you Lisa for choosing AIISHA!

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Vogue Fashion Dubai Experience

I had the pleasure of attending the talks hosted by Vogue Fashion Experience Dubai end of October 2014 with amazing speakers brought to us by Vogue Italia.

My favorite talks where the ones by Franca Sozanni, Sara Maino, Philipp Plein and Peter Dundas. Others I truly enjoyed as well were of Alberta Ferretti as well as Roberto Cavalli.

To give you a brief overview on how that goes, designers from around the world apply to a competition for scouting talents organized by Vogue Italia in collaboration with Emaar, who in their turn, select their favourite ones and then showcase these designers collections on the catwalk of The Dubai Mall at the event called Vogue Fashion Dubai Experience. After the shows, the public is invited to view these designers collections and attend the talks led by international fashion icons.

Below are some looks from the fashion shows that took place,  among whom is Stella Jeans, an incredible talent to watch:

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Olivia Holt wear AIISHA!

While our brand AIISHA undergoes a more defining process, its essence is shifting towards cleaner silhouettes. I’m happy to see that our designs are appealing to a larger scope of age groups extending from teenagers all the way to the 50’s.

This isn’t an easy mission, but its being accomplished beautifully with the support of an enormous team from my family, to my managing team, to my PR firm.

Disney’s darling actress and singer Olivia Holt stepped into Teen Vogue party wearing an AIISHA black & gold 3D Couture hand-beaded cocktail dress.

> on September 26, 2014 in Beverly Hills, California.

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Olivia

Photo Credit: Just Jared and Getty Images

Thank you Olivia for choosing AIISHA!

 

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Erinn Hayes wears AIISHA

American actress and star of Children’s Hospital Erinn Hayes wears I by Aiisha to the 2014 Creative Arts Emmys.

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I’m enjoying the shift in fashion towards sleeves that make you look elegant with an edge. With this particular look, I aimed to mix elegance with fun through the lining that is revealed from the mixed length of the dress. Sometimes, the dress can be so simple yet a statement on its own with its right silhouette and details. This is where accessorizing it should be carefully done.

Erinn Hayes wears AIISHA

And well done Erinn! You looked very beautiful and elegant. Thank you for choosing AIISHA.

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Hanna Perez wears I by Aiisha

Pop artist Hanna Perez, from the Latin American duo Ha-Ash, wears I by Aiisha dresses from our ready-to-wear SS14 collection “Primrose Path” at the MTV Millennial Awards 2014.

Hannah Perez wears AIISHA

Hannah pulls off two of our favourite dresses, “Future” and “Bubbles”. Both dresses are fun and are made of unique textiles. Future is a multi-coloured printed Italian piece that reveals the separate lining underneath due to the holes in the fabric. Bubbles is made of a neon mandarin eco-friendly incredibly light and foamy textile from Switzerland with hand embroidery using Swarovski Elements on the bust.

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Here are the dresses from our look book:

Future by AIISHA

Bubbles by AIISHA

Thank you Hannah for choosing AIISHA.

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I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Kristin Chenoweth wears AIISHA at the Golden Globe Awards 2014!

For a beautiful 2014 start,

Gorgeous celebrity Kristin Chenoweth was spotted wearing Aiisha Ramadan latest collection.
I by Aiisha’s iconic Dita gown in cobalt blue was spotted on American actress and singer Kristin Chenoweth at the Golden Globe Awards 2014.
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Quoting Kristin’s stylist, “Kristin Chenoweth is obsessed with AIISHA and is so happy with the looks” that she tempted herself with another I by Aiisha deep low back Victoria gown for her performance at the UNICEF Gala last night.
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 Thank you Kristin for choosing AIISHA!

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