Join me in a Live Tweet Chat

3D Fashion ShowOn Thursday, 3rd November, Ariel will be hosting its first ever ‘Tweet Chat with Aiisha Ramadan’. Ariel and I brought you the Middle Easts’s first 3D fashion show to life and now, we’ll meet you all on Twitter.

I will be available on the official Arial Arabia twitter account (@ArielArabia) and (@aiisharamadan) from 6pm – 7pm to answer any questions you have about the fashion industry, fashion trends and what to look out for. You know me, you can ask me about anything you like, in this Live Chat, it has to revolve around fashion.

Prepare your questions and let’s tweet…

A one of a kind – June Ambrose

My collaboration with Ariel on the first 3D Virtual Fashion Show was hosted by celebrity stylist June Ambrose. Many people wondered why June Ambrose and not someone more popular in the Middle East.

Read on to know why.

June the Stylist: Opulent. Decadent. Distinguished, just a few attributes that Author of Effortless Style and Celebrity Stylist extraordinaire June Ambrose, embodies. Through June’s agency, Mode Squad, Inc, the world has witnessed stylistic evolution of some of today’s most influential entertainers and recording artists.

As well as being a stylist, June is also a fashion designer showing her work through customizing metallic leather pants for Sean “Diddy” Combs and Busta Rhymes, One of a kind pieces for Jay Z & Will Smith. Some of her clients are Zoe Saldana, Missy Elliott, Kelly Ripa, Kim Cattrall, Mariah Carey, Mary J. Blige, Alicia Keys, Estelle, Garcelle Beauvais and Ciara. Speaking of Mariah Carey, I remember when I saw the cover of The Emancipation of Mimi, which turned out to be the biggest come-back in music history, I stared at it day and night. I fell in love with it instantly and thought that whoever has come up with this vision is a genius. Never in my life did I think that I’d be meeting this person.. June Ambrose.

From being a guest on The View, The Today Show andThe Oprah Winfrey Show, to designing her own line of head turning tefta turbans, which transform any person into a superstar! What a simple idea that has been done over and over, yet taken an extra mile and has made all the difference!

I’ve seen stylish people, but no body and i mean NO body has made a fashion impression on me the way June did. The way she assembles her looks, the different ways she collages her photos on Twitter is just plain inspiring!

June the mother, the friend, the inspiration: At the Address Hotel in Dubai, preparing June’s dresses for her fittings before our event, the door rings, I open it and I almost faint! I got so excited, asked for her permission if I can hug her, and sat staring at her as if she was a Roman statue (only dressed with traditional UAE costume – which looked phenomenal on her!) While she tried on some of my dresses from the Love Affair collection, she looked into the mirror and said “Alicia Keys would love this one”. Then she picked up an Orange flowy dress that Middle Eastern women prefer to avoid, as they usually prefer figure hugging dresses. She looked gorgeous!

Her Trade Mark: Big Smile and the combination of Shades, Turban & Red Lipstick.

June Ambrose and myself, both wearing AIISHA

 

Every minute I spent with her from there onwards taught me something. Whether its how she cooks colorful food to her children so that they enjoy healthy food, or how she mixes colors in the most insane combinations, or how she doesn’t like to be defined by the celebrities she dresses up. This is where she affected me the most.

June on her own, is a book to learn from. A kind and loving human who smiles from morning to evening just for being alive, breathing and appreciating the life she was given. She makes you realize the gifts each and everyone of us has been given in this life. How do you absorb so much positive energy from someone and then turn your back and complain about a wrong food order or a bad hair day?

She’s just a kind person. Whoever she sits with and talks to will feel that he/she is the most important thing to June at that moment. She knows how to make people feel special and thats hard to get over.

We laugh and talk and I think we learn from one another. She tells me that I’m her sister from another mother.. One thing stuck to my mind while we were having dinner was when she pointed to her chest all the way to her stomach and said “This is my temple, I don’t mess around with fast food”

Since then, I never had fast food.

When she left, I missed her. You know how you can quickly get attached to someone who might have changed your life forever in a matter of few hours? Thats what happened.

June Ambrose wears AIISHA

So from across the world, I’m very thankful for meeting June, the sister, the friend, the stylist, the amazing human being.

June Ambrose fixing her Turban on my head

 “Fashion is about self-expression and a statement about our times…”

June Ambrose

The first ever 3D Virtual Fashion Show

A couple of months back, Procter & Gamble approached me for the first of its kind event in the world. The unique first EVER 3D Virtual Fashion Show to showcase a capsule from my upcoming collection “Le Pouvoir de la Poudre – The Power of Powder” as part of the main event star: Ariel 3D! Note that my collection’s name had already been set a while before this opportunity knocked my door as it was inspired by powder tones and the Côte d’Azur reflecting romantic yet powerful cuts.

I immediately said Yes! The hard part was keeping it a secret, but I did!

June Ambrose & Aiisha Ramadan

With Ariel goes deeper to make 3D history being the theme and inspired by the 3D revolution, Ariel is bringing real 3D innovation to the world of Fabrics and Fashion. Ariel scientists have used patented 3D tools and technology to gain a deeper understanding into fabrics, fibers, and stains, and have now developed a new deep cleaning formula; that penetrates deep into the layers to extract stains.

More than 150 people from more than 27 countries, most of them press and some celebrities such as Boy Abunda and Manish Malhotra, came together to be a part of Ariel’s global launch event. The event has already been mentioned in Forbes Magazine and Women’s Wear Daily.

With Ariel being pioneers in their own field, they extended their leadership to the first ever 3D Virtual Fashion Show produced by local company AIR, showcasing few pieces from my Couture collection and hosted by Hollywood celebrity stylist June Ambrose, who flew in from New York to be part of this special event wearing an AIISHA orange dress from the Love Affair collection. Everything in the fashion show was virtual and animated from the catwalk, to the models and myself greeting people on the runway, as well as the virtual kisses and rose petals, which took the viewers by surprise. These elements created depth and excitement.

June Ambrose and Aiisha Ramadan

Colorful 3D Glasses

Another highlight of the event was the 3D Projection Mapping of Ariel in collaboration with LG portraying the ‘Deepest Cleaning Test’ on a large building in a construction site in downtown Dubai produced by Muse Amsterdam. The “Deep Cleaning Test” stained the building with life-like forces of nature and pollution, then “cleaned” it like new.

I only work with brands I believe in. To prove how effective this new technology is, I accidentally got my jersey silk powder pink dress smudged with some Teriyaki sauce and black marks spread out (in the middle of the event) . Naturally I freaked out, but it was caught on camera how I got them off using Ariel 3D Microboosters! The product worked like a charm cleaning the stains preserving my delicate garment.

Many would wonder why Ariel collaborated with a Couture brand? Its simple. Even Couture needs to be cleaned and I choose to take the matters by hand!

 

The AIISHA collection presented at this fashion show will be officially launched in October in the UAE and in other parts of the world. Stay tuned as this is the dearest collection to my heart!

 

AIR, P&G and H&K - Some of many brains behind the event

 

I’d like to thank everybody who worked on this event and topping the list: P&G for their continuous support, H&K for a great opportunity, AIR for their first ever 3D production in the Middle East and June Ambrose for changing my life in a matter of few days.

More coverage of this unique event, including the video, soon.

 

Aiisha awarded at the Gr8! Women Awards

On the 15th of April at Madinat Jumeirah, I was awarded at the Gr8! Women Awards first edition in the UAE for my Fashion achievements. This ceremony, brought to us by Petrochem, celebrates women, their beauty and strength and promotes breast-cancer awareness. From India in general, some of the awarded women were Aishwarya Rai, Preity Zinta, and Zeenat Aman. From the UAE besides myself, some truly amazing ladies were awarded such as Lara Satrakian, Nayla Al Khaja and Sarah Belhassa were recognized for their work. In fact, most of the winners were ladies who made a difference to the world by being more like philanthropists.

This is where I felt speechless. Here I was, not exactly Alexander Mc Queen and have not publicly taken children off the streets and I was being awarded. From one side, I felt great for being recognized for my efforts and from the other side I thought, maybe its time to make a serious positive difference to this world. And it takes two to tango. I’ve always had a dilemma on whether being considered a celebrity would mean that I’m exploiting a cause I publicly support, or if  I’d promote it better.

When it came to the speech (yes we had to make a speech that I wasn’t prepared for), with some serious help, I came up with a simple yet witty speech that made people laugh.

I thanked the organizers for the award, congratulated my fellow winners and shared a quote by Nancy Reagan: A woman is like a teabag. It’s only when she’s in hot water that you realize how strong she is. My designs are inspired by the woman’s inner beauty to reflect on her outer one.

Thank you Petrochem for this beautiful award!

Zahrat Al Khaleej features Aiisha

I always say yes to under water themed photo shoots. With Zahrat Al Khaleej and one of my favorite models Dima, it was a very successful photo shoot and I instantly fell in love with the results.

Zahrat Al Khaleej - Issue 1634

Thank you Zahrat Al Khaleej.

Zahrat Al Khaleej featuring Aiisha Ramadan design

Zahrat Al Khaleej featuring Aiisha Ramadan design

Zahrat Al Khaleej featuring Aiisha Ramadan design

Zahrat Al Khaleej featuring Aiisha Ramadan design

Zahrat Al Khaleej featuring Aiisha Ramadan design

Zahrat Al Khaleej featuring Aiisha Ramadan design

All above items are available at Studio8, Jumeirah, Dubai.

Rima.. Beirut’s Bride

Those who know me, know that I’m not a fan of big weddings. For me, the perfect wedding is that where I have around me those I love dearly and love me back. The perfect wedding is not about the loud music and sweating from dancing. Its about sharing a beautiful moment with your sober husband in a sober crowd and having good food that won’t be thrown away. But that’s just me.

Rima’s.. Like a flower

The title of her email was: Thanks Aiisha, it was all about the dress!!

When I saw the pictures, I understood. I was overwhelmed..

When she first called asking for a custom-made wedding dress, I couldn’t help but be inspired by her passion. Her story on how she met her husband, now, captured me. I began telling it to everybody around me. She didn’t want any crystals or beading. All she wanted was to be herself in her most beautiful status – like the princess of her day - and she did well.

Rima in the Old Beirut

As she swayed in her white dress with pink insertions, she waited leaning over a wall in the middle of old Beirut, saying goodbye to years away from her soulmate.. welcoming a new life where she holds his hand every step of the way.

Rima’s message to the world:

So you are born and then as soon as you can walk and talk, you start dreaming about the white dress. Long story very short, I met Aiisha and explained to her what I wanted as a wedding dress. Stitch by Stitch, with all the uncertainties and worries I had that maybe something would go wrong, the most beautiful dress was then delivered to me, right on time.

Hand freighted to Lebanon, I proudly wondered in the streets of the Beirut down town where whispers, camera flashes and clapping surrounded me. I even had small girls in school uniforms wanting to take a picture with me. It was just perfect; better than I imagined.

What’s more important, I’ve never seen the look in my husband’s eyes the moment I walked out of my houses’s gate to marry him.

Thank you Aiisha. Thank you thank you!
Rima Wehbe

Together.. Forever

Mabrouk Rima.. you made me proud

Photos used by permission from Rima Wehbe

M for My first and only Manolo…

“M”
As you know, we’ve had one of the finest collaborations with the living legend Manolo Blahnik during our previous collection, Love Affair. Needless to say that posing next to Manolo was a moment to cherish as I made sure I scanned him from his bow tie down to his fuchsia shoes. As I always tell the sales person at any shoe boutique- I have no need of a particular shoe color or style. I have a need of a shoe. Period.

Photo shoot (Victoria Casal, Manolo Blahnik, Aiisha Ramadan)

So among few other styles I got, specifically 1 crazy green ruffled Toubid pair, came home with me a pair of the most famous Hangisi blue jeweled Manolos that Mr. Big used to propose to Carrie in Sex and the City and I made sure that the legend himself signs on their sole.

Manolo Blahnik Hangisi

Manolo Blahnik autographing on Aiisha's Hangisi

A pair of Toubid MB to kill for!

Recently, I looked into my shoe closet and thought to myself “I’d really like to see some colorful pair where my eyes would almost hurt!”. So I hit Bloomingdales and found some elegant ones by different brands. Plain elegant wasn’t quite what I was looking for.

The moment I stepped into the Manolo Blahnik boutique in Dubai Mall, I was captivated by one specific pair from the latest season.. The photos won’t give it justice and no words can express the powerful combination of the Blue, Fuchsia and Orange on my tanned legs with a hot red pedicure.

Manolo Blahnik Petasap

Then my heart started pounding a little more as I walked by the Golden/Black pair that Victoria Casal and I wore during our photo shoot with Manolo Blahnik. They’re called Innamor and they had to be mine. The only way to describe this pair is “Mysterious”. They’re elegant, sexy and they seem to be in love.. constantly.

The girls in the Innamors

Manolo Blahnik Innamor

Its worth mentioning that at Manolo Blahnik Dubai Mall, you only get 1 piece of each size. I mean seriously! This is why I make sure that my feet sized 36/ 36.5 get their pairs picked even before they land in Dubai.

Some of the below collection will be showcased in the latest movie Sex and the City and will be launched in Manolo Blahnik Dubai Mall in July.

Manolo Blahnik Denzi

Manolo Blahnik Lezza

Manolo Blahnik Delaya

Manolo Blahnik Amacha

All will be launched and much more soon at the Manolo Blahnik boutique in Dubai Mall..

Manolo Blahnik Boutique Dubai Mall

Aiisha and Evian – Live Young and Give Back..

Like I mentioned before, Evian initiated a Live Younger campaign in Dubai following their most watched Ad video (Over 22 million viewers till this post date)  on You Tube (Evian Roller Babies)

httpv://www.youtube.com/watch?v=XQcVllWpwGs

Evian asked Dubai’s top designers to recreate the Evian Live Younger T-Shirt, and it was showcased at the Dubai Fashion Week that recently took place and auctioned the T-Shirts for the benefit of Dubai Cares, whose project for 2010 is to secure clean drinking water for children in schools globally.

Unfortunately, I wasn’t able to make it to the show where my T-shirt was the show’s opener but I heard that mine was the favorite of many as it incorporated the Aiisha’s favorite elements, sexy romance, ruffles and powder tones. Other designers did some really cool job as well.

Evian Live Young

Evian Live Young Campaign

Auction was held at the trendy Carbon 12 Gallery in Al-Quoz

Aiisha's Evian Live Young T-Shirt on DFW 2010 Catwalk

Aiisha Evian T-Shirt @ the auction

Viva Beauty Awards 2010 coverage

These are some of the Viva Beauty Awards coverage in Dubai. The winner of the biggest award, the VIVA Reader’s Ultimate Beauty product was of course for Olay Regenerist, which was collected by Monica Shina – wearing Aiisha Ramadan :)

Bottom Left: Simone Heng - Monica Shina - Aiisha Ramadan

Monica Shina from P&G rocking the awards and Aiisha's dress