The re-launch of Aiisha Ramadan

I presented the relaunch of my brand – Aiisha Ramadan – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.

After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East.  My love for couture and the fantasies it surrounds me with, is what got me into the fashion world after all!

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Couture

However, my belief was, and still is, that my true essence is in the ready-to-wear business – but I needed some commercial guidance. This is when I met Asil Attar and the Est2014 (Established 2014) team, and together we set out on a journey to restructure and manage my brand, and to mentor me as a person, a designer and an individual.

The process started in December 2013 and it was so emotional, cleansing my soul and mind. It was an incredible journey in search of Aiisha Ramadan. I had to literally choose between 1. Being a couture designer spending thousands on extravagant shows and one off pieces to impress my audience or 2. Being a brand that will leave a legacy for decades to come with its wearable and affordable lines. I chose what my essence stood for without letting go of my couture fantasies.

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So for my first official ready-to-wear collection, we focused on quality rather than quantity by displaying signature silhouettes that will be the core of the Aiisha Ramadan brand moving forward. It’s fair to say that every piece I displayed was made with pure love, passion, dedication and a vision of where this brand will be in the near future.

The inspiration for my A/W ‘15 collection is ‘City Lights’. As I drive by, or fly above, the magical ceremony created by all the lights embracing the city at night, I’m mesmerized by the geometry, the colours and the reflections on the buildings. There’s magic created when all of these elements unite.. they play on my imagination, creating elegant, effortless and refined lines.

For my A/W’15 collection I partnered with Dhamani jewelry. Their incredible sets of diamonds represent the brightest lights in a dark sky. With each look from day wear to couture, each ring, each necklace and earrings, adds a touch of glamour and timeless beauty that can’t be ignored.

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The last several months have been extremely busy for me, I had to raise another human being for the first time – my beautiful daughter.  Although it happens all the time with others, it was a first for me.  It was an exhausting yet incredible, life changing experience. The thought that every decision I now take, will shape my baby’s life is an immense responsibility.  My journey of discovery was a lot more challenging when coupled with being new to motherhood. But in the end we all pulled through and I’m extremely proud to say this is my favourite collection to date.

Aiisha Ramadan is a brand with a global vision that is dedicated to offering its clients a variety to their wardrobe that stands the test of time – simple, refined, elegant, effortless and timeless. It’s about time the Middle East region exports some real ready-to-wear fashion and I never fail to be a pioneer among the few Middle East designers endorsing this domain.

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Thank you for your incredible souls that have supported me throughout the way and I look forward to sharing with you my new journey as it unfolds.

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Felicity Huffman wears Aiisha

Best known for her incredible role at Desperate Housewives, Felicity Huffman is now busy promoting the new drama ‘American Crime’ where she plays a mother coming to terms with the death of her son.

On the 18th of March, Huffman was the center of attention at a press conference promoting the new series. She looked stunning wearing an Aiisha ready-to-wear off white pencil skirt dress with an offwhite lace on nude silk lining “Victory”.

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Apart from the fact that I love Felicity, I’ve always wondered which personality from the Desperate Housewives characters my girlfriends related to. For me, it was definitely Lynette Scavo.

Thank you Felicity Huffman for wearing Aiisha and Linda Medvene for the styling.

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Raya Abirached opens and closes AGT wearing Aiisha

I truly love this woman as I relate to her. She’s classy, elegant, and is constantly evolving. I’m very proud to be associated with Raya Abirached when it comes to her fashion choices or any other choices for that matter.

Raya opened the live episodes of Arabs Got Talent 2015 wearing a black ready-to-wear Aiisha Ramadan bodycon and closed the show at the finale wearing an indigo blue Aiisha couture draped silk gown embroidered using Swarovski crystals. I love how she wears my designs perfectly. Tight enough to highlight her beautiful figure and conservative enough to keep it elegant.

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Just perfect.

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JLO wears Aiisha

A few days back, Raya Abirached had an interview with JLO that was aired on MBC “Scoop with Raya”. As both ladies greeted each other, JLO complimented Raya for her effortlessly chic outfit, an eco-friendly white top from our I by Aiisha collection.
Jennifer Lopez has been busy promoting her new film The Boy Next Door in New York City. On Wednesday, 21st of January, the superstar sat down to chat with Wendy Williams wearing an AIISHA white hand-embroidered crop top and black flared satin skirt.
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That must have been the Law of Attraction :)
Thank you Raya, JLO, Style PR and Rob Zangardi

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Aisha Tyler wears AIISHA at the Golden Globes after party

The Talk show co-host and actress Aisha Tyler wore an AIISHA demi-couture dress at the Netflix Golden Globes after party last night. Aisha fit the party perfectly with a shimmery and mini hem “Beyoncé” cocktail dress from our SS14 Primrose Path collection, a hand-made champagne dress on silk.

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I was thrilled to see that she was wearing my design as I’ve always loved her sense of class and smooth appearance all brought together with her absolutely beautiful presence.

Thank you Aisha for wearing Aiisha!

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Rita Volk wears AIISHA

For the People’s Choice Awards, Rita Volk wore an AIISHA couture cocktail dress in black and nude. This little number was all hand-embroidered with Swarovski Elements an hand-cut out to reveal the silk nude lining underneath. As a result, this combination gave Rita a chic and edge. She was even named as one of the Best Dressed by MTV and numerous other media, I couldn’t agree more!

Rita Volk is a beautiful young actress and is the star of Faking It, which was nominated for Favorite Cable TV Comedy.

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My favourite part is that I can see how my fashion is attracting the young starlets I think because we both speak the same language. We are both young at heart yet can pull out a great sense of fashion and edge. I love this language.

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Thank you to Rita Volk and all team behind this placement!

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Teri Hatcher wears AIISHA

A woman I looked forward to seeing every week for years, Teri Hatcher wore my very own couture draped green dress! I’m thrilled and honored as I truly love Teri. She’s so elegant and more importantly a human being that her fans look up to.

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The Desperate Housewives star attended the LA Children’s Hospital recently looking super glamorous, elegant and gorgeous. Teri wore an AIISHA Couture dress from our hand-draped collection in a rich green hue. Two people in particular made me so proud by wearing my draped collection, Raya Abirached and Meagan Good. Now Teri certainly is one of my very favorites!

Teri wears AIISHA

Thank you Teri for wearing AIISHA!

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Daniel Wellington Watches

If you’re still wondering what Christmas or New Year’s gift to buy your loved ones, check out Daniel Wellington watches. They are one of the fastest-growing watch brands in Europe, and a favorite among many celebrities and fashion bloggers. They are both elegant and truly trendy, with their classic Nato and leather straps, all of them interchangeable and inspired from the preppy trend.

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My absolute favorite is the Classic Glasgow lady watch. I know its a complete coincidence since we’ve just launched our campaign that was shot in Glasgow! I love it.

The good news for you is that now you can order your favorite Daniel Wellington watch(es) with 15% off until the 15th of January 2015 by simply entering the code “holidayaiisha”

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Enjoy your shopping!

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AIISHA COUTURE CAMPAIGN – Queen of Scot’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

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WIN a 500 AED Voucher with Centrepoint

WIN ONE OF THREE – 500 AED VOUCHERS: 

Centrepoint and I are happy to announce my new contest for all my fans around the Middle East. Simply follow @Centrepointme and @aiisharamadan on Instagram and answer the following question:

What gift would you buy one a family member from Centrepoint and why?

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Centrepoint is one of the largest retailers in the Middle East that is focused on Family, Fashion, One Destination.

Terms & Conditions:

- Each participant is entitled to one entry.

- Contest is open for everyone around the Middle East & Egypt

- Competition starts today, ends 11th December and I will select the winners with my favorite answers.

 

Good Luck!

 

 

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