JLO wears Aiisha

A few days back, Raya Abirached had an interview with JLO that was aired on MBC “Scoop with Raya”. As both ladies greeted each other, JLO complimented Raya for her effortlessly chic outfit, an eco-friendly white top from our I by Aiisha collection.
Jennifer Lopez has been busy promoting her new film The Boy Next Door in New York City. On Wednesday, 21st of January, the superstar sat down to chat with Wendy Williams wearing an AIISHA white hand-embroidered crop top and black flared satin skirt.
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That must have been the Law of Attraction :)
Thank you Raya, JLO, Style PR and Rob Zangardi

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Aisha Tyler wears AIISHA at the Golden Globes after party

The Talk show co-host and actress Aisha Tyler wore an AIISHA demi-couture dress at the Netflix Golden Globes after party last night. Aisha fit the party perfectly with a shimmery and mini hem “Beyoncé” cocktail dress from our SS14 Primrose Path collection, a hand-made champagne dress on silk.

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I was thrilled to see that she was wearing my design as I’ve always loved her sense of class and smooth appearance all brought together with her absolutely beautiful presence.

Thank you Aisha for wearing Aiisha!

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Teri Hatcher wears AIISHA

A woman I looked forward to seeing every week for years, Teri Hatcher wore my very own couture draped green dress! I’m thrilled and honored as I truly love Teri. She’s so elegant and more importantly a human being that her fans look up to.

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The Desperate Housewives star attended the LA Children’s Hospital recently looking super glamorous, elegant and gorgeous. Teri wore an AIISHA Couture dress from our hand-draped collection in a rich green hue. Two people in particular made me so proud by wearing my draped collection, Raya Abirached and Meagan Good. Now Teri certainly is one of my very favorites!

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Thank you Teri for wearing AIISHA!

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Daniel Wellington Watches

If you’re still wondering what Christmas or New Year’s gift to buy your loved ones, check out Daniel Wellington watches. They are one of the fastest-growing watch brands in Europe, and a favorite among many celebrities and fashion bloggers. They are both elegant and truly trendy, with their classic Nato and leather straps, all of them interchangeable and inspired from the preppy trend.

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My absolute favorite is the Classic Glasgow lady watch. I know its a complete coincidence since we’ve just launched our campaign that was shot in Glasgow! I love it.

The good news for you is that now you can order your favorite Daniel Wellington watch(es) with 15% off until the 15th of January 2015 by simply entering the code “holidayaiisha”

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Enjoy your shopping!

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AIISHA COUTURE CAMPAIGN – Queen of Scot’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

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Loving Tommy Hilfiger AW15 collection!

The Tommy Hilfiger are opening their flagship store at Mall of the Emirates in Dubai, UAE, beginning November 1, 2014. I’m pleased to have seen and tested a part of the Hilfiger Collection where its pieces are made with luxurious and premium quality textiles, such as Mohair and wool, and designs manufactured in Italy.

Here are some of my favorite looks, where I particularly love the styling:

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 “I am excited to introduce Hilfiger Collection in the Middle East at our Mall of the Emirates store,” said Tommy Hilfiger. “Our consumers in the Middle East have always appreciated the quality, luxury, versatility and sophistication of our designs. Hilfiger Collection introduces an elevated interpretation of our ‘classic American cool’ spirit that further emphasizes our presence in the market as a premium designer brand.”

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The Hilfiger Collection is inspired by the great American outdoors, all evident in the collection’s luxurious reinterpretation for today’s adventurous young woman. The looks features an eclectic mix of technical mountaineering gear, western workwear and saturated plaids that take on a youthful, bohemian sensibility when mixed with rich velvet, suede, and leather. Rugged performance materials are used to create classic silhouettes for a look that’s tech meets trad with an adventure-ready spirit. This is one of my favorite Hilfiger collections to date.

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I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Kristin Chenoweth wears AIISHA at the Golden Globe Awards 2014!

For a beautiful 2014 start,

Gorgeous celebrity Kristin Chenoweth was spotted wearing Aiisha Ramadan latest collection.
I by Aiisha’s iconic Dita gown in cobalt blue was spotted on American actress and singer Kristin Chenoweth at the Golden Globe Awards 2014.
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Quoting Kristin’s stylist, “Kristin Chenoweth is obsessed with AIISHA and is so happy with the looks” that she tempted herself with another I by Aiisha deep low back Victoria gown for her performance at the UNICEF Gala last night.
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 Thank you Kristin for choosing AIISHA!

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Raya Abirached wears AIISHA Couture to AGT Finale!

Raya Abirached wore a charcoal fully beaded AIISHA couture gown to the finale of the Arab’s Got Talent. That was a new take for Raya and I salute her for it! Raya has been maintaining her classy style while giving us something new every now and then. Hope you like her look like I do!

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Raya Abirached wears AIISHA Couture

 

Beautiful Raya, thank you as always for choosing AIISHA!

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Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

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Thank you Fatina and Rosanna for such a lovely interview!

 

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