AIISHA COUTURE CAMPAIGN – Queen of Scott’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

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Loving Tommy Hilfiger AW15 collection!

The Tommy Hilfiger are opening their flagship store at Mall of the Emirates in Dubai, UAE, beginning November 1, 2014. I’m pleased to have seen and tested a part of the Hilfiger Collection where its pieces are made with luxurious and premium quality textiles, such as Mohair and wool, and designs manufactured in Italy.

Here are some of my favorite looks, where I particularly love the styling:

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 “I am excited to introduce Hilfiger Collection in the Middle East at our Mall of the Emirates store,” said Tommy Hilfiger. “Our consumers in the Middle East have always appreciated the quality, luxury, versatility and sophistication of our designs. Hilfiger Collection introduces an elevated interpretation of our ‘classic American cool’ spirit that further emphasizes our presence in the market as a premium designer brand.”

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The Hilfiger Collection is inspired by the great American outdoors, all evident in the collection’s luxurious reinterpretation for today’s adventurous young woman. The looks features an eclectic mix of technical mountaineering gear, western workwear and saturated plaids that take on a youthful, bohemian sensibility when mixed with rich velvet, suede, and leather. Rugged performance materials are used to create classic silhouettes for a look that’s tech meets trad with an adventure-ready spirit. This is one of my favorite Hilfiger collections to date.

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Olivia Holt wear AIISHA!

While our brand AIISHA undergoes a more defining process, its essence is shifting towards cleaner silhouettes. I’m happy to see that our designs are appealing to a larger scope of age groups extending from teenagers all the way to the 50’s.

This isn’t an easy mission, but its being accomplished beautifully with the support of an enormous team from my family, to my managing team, to my PR firm.

Disney’s darling actress and singer Olivia Holt stepped into Teen Vogue party wearing an AIISHA black & gold 3D Couture hand-beaded cocktail dress.

> on September 26, 2014 in Beverly Hills, California.

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Olivia

Photo Credit: Just Jared and Getty Images

Thank you Olivia for choosing AIISHA!

 

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Hanna Perez wears I by Aiisha

Pop artist Hanna Perez, from the Latin American duo Ha-Ash, wears I by Aiisha dresses from our ready-to-wear SS14 collection “Primrose Path” at the MTV Millennial Awards 2014.

Hannah Perez wears AIISHA

Hannah pulls off two of our favourite dresses, “Future” and “Bubbles”. Both dresses are fun and are made of unique textiles. Future is a multi-coloured printed Italian piece that reveals the separate lining underneath due to the holes in the fabric. Bubbles is made of a neon mandarin eco-friendly incredibly light and foamy textile from Switzerland with hand embroidery using Swarovski Elements on the bust.

Haash wears AIISHA

Here are the dresses from our look book:

Future by AIISHA

Bubbles by AIISHA

Thank you Hannah for choosing AIISHA.

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I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Kristin Chenoweth wears AIISHA at the Golden Globe Awards 2014!

For a beautiful 2014 start,

Gorgeous celebrity Kristin Chenoweth was spotted wearing Aiisha Ramadan latest collection.
I by Aiisha’s iconic Dita gown in cobalt blue was spotted on American actress and singer Kristin Chenoweth at the Golden Globe Awards 2014.
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Quoting Kristin’s stylist, “Kristin Chenoweth is obsessed with AIISHA and is so happy with the looks” that she tempted herself with another I by Aiisha deep low back Victoria gown for her performance at the UNICEF Gala last night.
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 Thank you Kristin for choosing AIISHA!

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Raya Abirached wears AIISHA Couture to AGT Finale!

Raya Abirached wore a charcoal fully beaded AIISHA couture gown to the finale of the Arab’s Got Talent. That was a new take for Raya and I salute her for it! Raya has been maintaining her classy style while giving us something new every now and then. Hope you like her look like I do!

Raya Abi Rached wears AIISHA

Raya Abirached wears AIISHA Couture

 

Beautiful Raya, thank you as always for choosing AIISHA!

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Nicole Scherzinger wears AIISHA

On the 18th of November, Nicole Scherzinger sizzled in a hand-beaded halter neck figure hugging AIISHA couture gown in dark charcoal at the X-Factor UK! She looked like a statue of perfection.. stunning and breath-taking.

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This dress will be available this December at Frost Boutique on Al Wasl Square, Dubai – UAE, and requires approximately 2 months for completion when ordered. Nicole certainly sets the standard up high as she constantly steels the show with her fierce sense of fashion at the X Factor.

Nicole Scherzinger posted this photo on her Instagram and Twitter accounts

Nicole Scherzinger posted this photo on her Instagram and Twitter accounts

article-2509039-1979889100000578-147_634x940Thank you Nicole Scherzinger and Laury Smith for the beautiful work!

 

 

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Scary Spice Melanie B wear I by Aiisha

Coming back to the scene with all strength, Melanie B, former Spice Girls member also known as Scary Spice, spoke about her future plans to Kate Waterhouse. From being a judge on The X Factor Australia to America’s Got Talent, Melanie was inspired to go back to the studio and record her first single after 8 years “For once in my life”.

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During the interview, Melanie wore an I by Aiisha ready-to-wear indigo blue dress from our “Mirror” collection and looked radiant! Read the entire interview here: http://www.theage.com.au/lifestyle/celebrity/mel-b-ready-to-return-to-oz-20131102-2wsz9.html

Thank you Melanie for choosing to wear I by Aiisha!

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Raya Abirached wears I by Aiisha at the AGT!

Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.

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Raya Abirached wears I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

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This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with a lot of colors and textures and ultimately makes it more fun to dress her.

I love you Raya!

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