Named as Hia magazine’s favorite whitening innovation, Olay White Radiance is giving you the chance to design your dream dress and have myself, Aiisha Ramadan, create it exclusively for you. Olay White Radiance features new whitening technology that works to penetrate skin cells, eight surface cell layers deep, delivering skin fairness with an even tone and soft glow from deep within.
To celebrate just how innovative White Radiance is, Olay has launched a competition for you to create your own dazzling innovation and design your dream dress. It can be a design for something you’d like to wear everyday, or on a once-in-a-lifetime occasion, but it must capture the essence of innovation and radiance. Submit your entry in five simple steps:
1. Register online on www.olayarabia.com (skip this step if you’re already a member)
2. Go to the Olay aisle in participating outlets* from May 23rd to June 5th,2010
3. Enjoy a skincare consultation from one of our Olay beauty consultant, then ask for your entry code
4. Design your dress then log on to www.olayarabia.com and use your entry code to upload your design.
You have till June 15th to do that, after which competition will be closed. A judging panel made up of fashion and beauty industry experts including myself, top magazine editors and an Olay representative will choose one winner from the UAE and one winner from KSA.
Winners will be announced by July 1st, 2010 so keep visiting our blog and www.olayarabia.com to see if your innovative, radiant dress is a winner!