Golden Days of DFW: Aiisha and NOKIA (Retrospective)

Yesterday was the last day at the DFW for the season. I haven’t been part of the DFW for a couple of years as it was time for change; however, my T-Shirt design was the opener at the Evian Fashion show where 15 designers participated in benefit for Dubai Cares Charity Foundation. I will post a separate thread for that with photos.

This year, the DFW happens to go under fire as the fashionistas have had enough. If you go back in my blog, you’ll find 2 posts (about a year old) addressing the issues that should be taken … Read more...

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A Barbie® Story

It all started with a phone call, and I was jumping with joy.

Barbie is celebrating her 50th birthday and I was invited with other designers to sketch some designs to dress her up for the occasion. Mattel assigned a panel of judges to meet and choose the designs they deem fit for Barbie. I have to admit, I didn’t spare a minute, I was sketching designs without counting, ended up with 25 or more, but I only submitted 16 to the panel, which to my surprise they chose 3 of my sketches to be produced and and go on … Read more...

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Fashion Weeks, Designers, and myself in Dubai (Thoughts)

Aiisha on catwalk

I’ve been living in Dubai for the most of my life. I don’t know any other home. As a young girl who likes fashion, I’ve seen the fashion scene in Dubai mature and become more cosmopolitan. It’s almost well known that Dubai lacks a clear identity in terms of its fashion mood, yet it brings onto the table so much to look up to. Is it conservative? Modern, Funky, Classic, High-End, Ready-to-Wear or Couture oriented? Is it for very well established designers or emerging talents? Because the quality is immensely different.

That is especially clear at the internationally acclaimed Dubai


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Dubai Fashion Week Part 2

DFW Studio 8 Invitation

DFW Studio 8 Invitation

Press Release – Dubai Fashion Week – April 2009

Aiisha showcased her new collection in the Studio 8 fashion show at this year’s Dubai Fashion Week.  In an exhilarating and vibrant display of creative brilliance, Aiisha pushed the boundaries and scaled new heights of fashion individualism. Evoking the spirit of Dubai and her fresh, pristine mood, Aiisha combined striking colours, flowing designs and an effervescent energy to create a big splash for her Resort 2010 collection.


Fuchsia mini dress with an opened back. This opening dress was a show stopper!

The Aiisha collection is evolving

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Dubai International Fashion Week

It is this time of year again, the Dubai Fashion Week (April 5-9, 2009) is here again.

DFW Logo

DFW Logo

I sat down with the intention to write an article about my experience with Dubai Fashion Week over the years, when two articles about the subject pops up in my RSS reader.

The first one was Arabian Business calling for an overhaul to the DFW system. The article tries to find out how much sales are generated during such an event in Dubai, and the answer is no surprise to the participating designers, not much sales are generated at such an … Read more...

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