Toni Braxton wears I by Aiisha

Its a beautiful season with the legendary Toni Braxton wearing I by Aiisha little black dress from our Mirror collection to her OMG Insider! interview promoting her show. Toni looked flawless and younger than ever. Its all in her soul!

The beauty of this collection and this dress is in its simplicity. Its classic with a modern twist and you can easily style the dress to make it suitable for day or for a coktail evening.



Below is the dress from our catwalk paired with our custom-made leather belt


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AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, … Read more...

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Jessica wears AIISHA for ELLE Magazine

Global fashion show organizer and model Jessica Minh Anh has picked me as her favourite UAE’s celebrity designer to represent Prêt-à-Porter sector from the Middle East at the highly anticipated J Spring Fashion Show on the famous River Seine in Paris on 30 May 2013. This marks the second collaboration between Jessica and Aiisha after the incredible J Winter Fashion show on Costa Atlantica took place in Dubai via Frost Boutique.

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I love the fact that Mohamad Abuobeid spoke about how its not an obstacle for a woman wearing a veil to look stylish. Asmaa spoke about how essential it is for her style to reflect her identity as a Moroccan … Read more...

Raya Abirached wears AIISHA to the Golden Globes 2013

Today I celebrate my 30th birthday.

Little did I know that at 30 I’ll be having a life full of challenges, happiness and success.

Its a formula that each and every one of this email’s readers has participated in. Thank you.

My first received gift was seeing Raya Abirached wearing AIISHA last night at the Golden Globes 2013. The dress witnessed a major public affection as I sat down last night reading all the tweets.

Raya Abirached wears AIISHA
Raya wore a Couture champagne silk dress with a 3D beaded shoulder and looked like a Golden Globes winner herself. She was breath taking, magical … Read more...