Raya Abirached wore a charcoal fully beaded AIISHA couture gown to the finale of the Arab’s Got Talent. That was a new take for Raya and I salute her for it! Raya has been maintaining her classy style while giving us something new every now and then. Hope you like her look like I do!
Beautiful Raya, thank you as always for choosing AIISHA!
I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.
The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, this line suits women with differing needs, backgrounds and tastes. Specifically, the ‘Mirror’ collection reveals the 2 sides of every story and multitude of characters that each person can embody.
Our vision for the brand came to life with support from the Infiniti Centre, part of the Arabian Automobiles Co. A powerful, luxurious and classy brand, these same elements are incorporated within our ‘Mirror’ collection. Months of hard work and planning was facilitated with the cutting edge technology of the Blackberry Z10. Wella Koleston crowned the models and Asma Lmnawar’s hair with trendy hair styles reflected in clean lines of perfection. Revlon was a trendsetter painting the models nails with black French manicure on nude base.
Revlon also touched the models faces and Asma Lmnawar’s with brushes of beauty marking fierce cat eyes on structured nude faces. 5 star catering DISH and Voss water from Norway treated invitees with a refined taste and refreshing water.
Select invitees received their invitations with a special treat that made their hearts beat so fact! A beautiful La Prairie gift bag!
Finally, I wish to thank my partners, press & media, family & friends for their amazing support! I couldn’t have done it without you.
In line with my tradition of innovation and unique collaborations, ‘I by Aiisha’ was launched with a video campaign featuring a host of celebrities including beauty expert and TV presenter Joelle Mardinian, singer Asmaa Lmnawar, TV Presenter Mohamad Abu Obeid, Bollywood actor Arjan Bajwa and myself. This video featured these celebrities unique and personal opinions of how to define style.
I love the fact that Mohamad Abuobeid spoke about how its not an obstacle for a woman wearing a veil to look stylish. Asmaa spoke about how essential it is for her style to reflect her identity as a Moroccan singer. Joelle gave tips on how to change an entire look by changing her accessories and shoes. Arjan stated that he’s a classic guy who has an eye for details.
I can’t thank these beautiful people enough for their support and for voicing out their opinions on fashion and style through my I by Aiisha video campaign. Everyone of us has a protagonist and antagonist inside. Without good there is no bad and vice versa. The art is to embrace both and learn how to harmonize the opposites within oneself. With this collection I wanted to reveal the simpler side of me. One that gave me balance.
I will post a video with the collection from the fashion show very soon. Stay tuned!
Its time of the year where fans nominate their favorite designers and boutiques for the Grazia Style Awards. If you have a minute, please nominate me Aiisha Ramadan in the “Best Regional Designer” section and Frost boutique for the “Best Boutique”
After the success of our first bridal collection for Frost, we decided to pleasantly surprise our clientele with a collection that is set to redefine the parameters of white elegance. Aiisha’s White for Frost 2013 bridal collection bridges the intricacy of couture with the understated glamour of ready to wear.
This ready to wear collection, which is more relevant to our Couture style using extensive amounts of Italian tulle, silk and French lace is set to appeal to a true modern yet timeless bride. Sleeves and beaded lace with an antique style hand beading are the main elements reflected in this collection that marks the return of “less is more”. Less skin to show will only make the bride appear more gorgeous than even through our designs that were inspired by the authenticity and of iconic bridal dresses across the history of bridal couture. Dramatic trains are the focal point of our signature pieces. Adorned with Swarovski Elements, some have the lace speak a fairy tale for its viewers.
Our collection is sold exclusively at FROST Boutique, which is on the 1st Floor of the Palm Strip Center, Jumeirah Beach Road, Dubai – UAE. Moreover, we continue to offer our bespoke service for the bride that wants a customized detail on her big day.
For her 3rd look wearing AIISHA, Raya Abirached wore an AIISHA velvet silk fitted dress with gold and black Swarovski Elements crystal chains for the SAG Awards. I have to say that she makes classic black look mysteriously beautiful.
Raya Abirached wears AIISHA
For the SAG Awards, Raya went with straight hair and minimum accessories keeping her signature look of “less is more”. Fans on Twitter went crazy over this look just like they did over her Golden Globes one (previous post).
To know more about Raya, click here or visit her Twitter page.
Raya, among many things, you represent nature, great attitude, elegance.. you represent beauty in all its forms. Thank you.
The Dubai International Film Festival came in a festive season, one that calls for celebrations, great movies and lots of good fashion. This year, the DIFF had 3 beautiful ladies wearing AIISHA Couture to its red carpet.
♥ Joelle Mardinian: Celebrity makeup artist, Max Factor Ambassador and TV personality Joelle Mardinian wore a Champaign Forest couture dress from AIISHA Couture. Joelle, known for her style, took a new whimsical approach for the DIFF and looked dreamy!
Joelle was on the “Best Dressed” list on several websites such as Nawa3em.com
♥ Raya Abirached: The top international movies are weekly anticipated by millions of viewers on MBC2 waiting for Raya to give us her “Scoop” meeting with all our favorite A-List celebrities. Raya is also the host of Arab’s Got Talent and is the ambassador of Head & Shoulders. She is the most natural beauty & warm personality that I have ever met. Raya chose a simpler version of Black Forest for the 2nd day of the DIFF and hosted the award ceremony with Cate Blanchette.
♥ Aseel Omran: Aseel become a known face after her reality show on MBC TV exploring her artistic future where she then took a leap and became a full time actress and singer. Aseel, is by far one of the most elegant and delicate ladies to cross my way. Aseel chose a white Magical dress for the final day at the DIFF.
♥♥♥Thank you Joelle, Raya and Aseel for trusting in AIISHA ♥♥♥
The arrival of winter beckons ladies everywhere to dress up and step out in style and where better to start shopping than at ICONIC as it launches Aiisha Ramadan’s winter ‘Flirt by Aiisha Ramadan’ capsule collection. This is Aiisha’s 2nd collection for ICONIC and its offering the season’s latest trends, the collection exudes a metallic rock chic attitude that will send temperatures soaring! And with a striking shift from fuchsia pinks and mint greens to metallic blues, blacks, silver and gold, every outfit takes fashion to the next level.
Moving further into the season, roman cut dresses let you re-live the time when the great Julius Ceaser ruled, while metal spike studded maxis will let every woman embark on a journey to live her romantic version of rock metal. But don’t forget to make some space in your wardrobe for one of this season’s must- have’s — Lace, perfect for every occasion!
Available in stores from now onwards, the capsule collection features 8 exquisite pieces priced from AED 500 and above. So, be ICONIC this season and don’t forget to get flirty with Aiisha Ramadan!
At the moment, ICONIC stores are available in many locations locations across the UAE and KSA but Aiisha’s collection is available in the below list. From spring 2013, there will be 23 stores across the GCC:
a. UAE :
Dubai Mall – Dubai
Al Wahda Mall – Abu Dhabi
Marina Mall – Dubai
Al Ain Mall – Al Ain
Sahara Center – Sharjah
b. KSA : - Riyadh
Al Qasar Mall
Mall of Dhahran
Al Shatie Mall
Othaim Mall, Hofuf
Al Noor Mall
c. Kuwait :
Check out my interview with MBC TV on Sabah Alkheir Ya Arab with a mini fashion show and models showcasing this collection:
As I’m working on a million things at the same time, I haven’t been able to update my blog. In fact, our Facebook Fan Page has been taking plenty of my attention and the reason why I refuse – at this stage – to hand them over to a PR, is that my style is personal. I like to personally describe to you what I liked and what I loved.
This past year, many great events have taken place. Amazing celebrities wore my dresses, beautiful lines were created such as the bridal and more is to come. For now, let me share with you some of what has happened in 2012.
Tiffany Hines attended the The Youth Rock Awards in 2012 wearing an AIISHA Couture short dress. Tiffany is an American actress best known for her role as Michelle Welton on the Fox series Bones and Jaden on The CW’s Nikita. She also stars on the 4th season of 90210, one of my favorite series!
Thank you Tiffany and all who have made this look happen