Olivia Holt wear AIISHA!

While our brand AIISHA undergoes a more defining process, its essence is shifting towards cleaner silhouettes. I’m happy to see that our designs are appealing to a larger scope of age groups extending from teenagers all the way to the 50′s.

This isn’t an easy mission, but its being accomplished beautifully with the support of an enormous team from my family, to my managing team, to my PR firm.

Disney’s darling actress and singer Olivia Holt stepped into Teen Vogue party wearing an AIISHA black & gold 3D Couture hand-beaded cocktail dress.

> on September 26, 2014 in Beverly Hills, California.

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Olivia

Photo Credit: Just Jared and Getty Images

Thank you Olivia for choosing AIISHA!

 

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AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, this line suits women with differing needs, backgrounds and tastes. Specifically, the ‘Mirror’ collection reveals the 2 sides of every story and multitude of characters that each person can embody.

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Our vision for the brand came to life with support from the Infiniti Centre, part of the Arabian Automobiles Co. A powerful, luxurious and classy brand, these same elements are incorporated within our ‘Mirror’ collection. Months of hard work and planning was facilitated with the cutting edge technology of the Blackberry Z10. Wella Koleston crowned the models and Asma Lmnawar’s hair with trendy hair styles reflected in clean lines of perfection. Revlon was a trendsetter painting the models nails with black French manicure on nude base.

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Revlon also touched the models faces and Asma Lmnawar’s with brushes of beauty marking fierce cat eyes on structured nude faces. 5 star catering DISH and Voss water from Norway treated invitees with a refined taste and refreshing water.

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Select invitees received their invitations with a special treat that made their hearts beat so fact! A beautiful La Prairie gift bag!

La Prairie

Finally, I wish to thank my partners, press & media, family & friends for their amazing support! I couldn’t have done it without you.

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AIISHA RAMADAN fashion show in Paris!

AIISHA RAMADAN to represent Middle East’s Prêt-à-Por​ter at Paris fashion phenomenon on the Seine

Jessica wears AIISHA for ELLE Magazine

Global fashion show organizer and model Jessica Minh Anh has picked me as her favourite UAE’s celebrity designer to represent Prêt-à-Porter sector from the Middle East at the highly anticipated J Spring Fashion Show on the famous River Seine in Paris on 30 May 2013. This marks the second collaboration between Jessica and Aiisha after the incredible J Winter Fashion show on Costa Atlantica took place in Dubai via Frost Boutique.

This exclusive VIP and press event is a part of Jessica’s series of unique catwalks at the most extraordinary venues worldwide following the grand success on London Tower Bridge, PETRONAS Twin Towers’ Skybridge, and Costa Atlantica in Dubai.

My latest ready-to-wear collection will be showcased on a 90 metre floating catwalk on the Seine’s giant glass boat Le Jean Bruel with the natural backdrop being architectural wonders such as the Eiffel Tower, Notre Dame and the Louvre.

“I am not only a fan of Aiisha Ramadan’s clean cut and unique designs, which greatly accentuate a woman’s body, but also impressed with the way she operates her business. Being a young talent, she has definitely taken advantage of the latest technology and social media to share her vision to the fashion world.” said Jessica Minh Anh, who is featured in ELLE Hong Kong this month wearing my AIISHA Couture sculpture signature dress. I by Aiisha collection will command its presence on the Seine in Paris with creative dimensions, strong colours, and impeccable tastes.

Parisian can also take a glance at some of the most unique pieces from the catwalk at the mini exhibition between 1 and 15 June 2013 at Renaissance Paris Arc de Triomphe, the Official Hotel Partner of J Spring Fashion Show.

Thank you Jessica, Frost and Paris for this dream to come true!

 

 

 

 

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2nd Video Campaign: “I by Aiisha – Mirror”

In line with my tradition of innovation and unique collaborations, ‘I by Aiisha’ was launched with a video campaign featuring a host of celebrities including beauty expert and TV presenter Joelle Mardinian, singer Asmaa Lmnawar, TV Presenter Mohamad Abu Obeid, Bollywood actor Arjan Bajwa and myself. This video featured these celebrities unique and personal opinions of how to define style.

I love the fact that Mohamad Abuobeid spoke about how its not an obstacle for a woman wearing a veil to look stylish. Asmaa spoke about how essential it is for her style to reflect her identity as a Moroccan singer. Joelle gave tips on how to change an entire look by changing her accessories and shoes. Arjan stated that he’s a classic guy who has an eye for details.

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I can’t thank these beautiful people enough for their support and for voicing out their opinions on fashion and style through my I by Aiisha video campaign. Everyone of us has a protagonist and antagonist inside. Without good there is no bad and vice versa. The art is to embrace both and learn how to harmonize the opposites within oneself. With this collection I wanted to reveal the simpler side of me. One that gave me balance.

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I will post a video with the collection from the fashion show very soon. Stay tuned!

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Mirror (A Prologue)

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April 15th will mark the launch of my latest high-end Ready-to-Wear collection “I by Aiisha” under the title of “Mirror”. The launch will be in a form of a fashion show and a video campaign featuring celebrities from the Middle East, North Africa and Bollywood, who will attend the fashion show.

On that day, my guests and I will be surrounded by everything beautiful!

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Infiniti G37 Convertible

This is a very special line to my heart and I’ll tell you its story after the fashion show. For now, I want to thank my partners, Infiniti (Arabian Automobiles), Blackberry, Wella, Revlon, La Prairie, Dish catering and VOSS water for their support.

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Koleston Foam Hair Color

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WHITE by Aiisha for Frost Bridal 2013 in store!

After the success of our first bridal collection for Frost, we decided to pleasantly surprise our clientele with a collection that is set to redefine the parameters of white elegance. Aiisha’s White for Frost 2013 bridal collection bridges the intricacy of couture with the understated glamour of ready to wear.
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This ready to wear collection, which is more relevant to our Couture style using extensive amounts of Italian tulle, silk and French lace is set to appeal to a true modern yet timeless bride. Sleeves and beaded lace with an antique style hand beading are the main elements reflected in this collection that marks the return of “less is more”. Less skin to show will only make the bride appear more gorgeous than even through our designs that were inspired by the authenticity and of iconic bridal dresses across the history of bridal couture. Dramatic trains are the focal point of our signature pieces. Adorned with Swarovski Elements, some have the lace speak a fairy tale for its viewers.
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Our collection is sold exclusively at FROST Boutique, which is on the 1st Floor of the Palm Strip Center, Jumeirah Beach Road, Dubai – UAE. Moreover, we continue to offer our bespoke service for the bride that wants a customized detail on her big day.
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Atelier Versace – Paris Fashion Week 2012

To quickly wrap up what I saw at these fashion shows, Atelier Versace, was an amazing presentation of their Couture collection – however, I clearly saw the similarity between their colors and those of Elie Saab’s Couture collection from the past year with the Dove Grey being the main “new” color. I just wonder why the international press never points out such things while Elie Saab was accused of copying Chanel with his White collection.

The entire collection blinged heavily and was well structure. It also had a lot of the golden metal which Stephane Rolland also had in his fashion show during that fashion week.

Anyway, at the Versace fashion show, I saw Diane Kruger, Anna Wintour, Cameron Diaz, Anna Dello Russo  and Grace Cunningham. Here’s the glimpse I caught of Anna Wintour

 

Anna Wintour, Cameron Diaz, Donatella Versace

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Grace ConninghamAnna Dello Russo

Diane Kruger

 

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Elie Saab – Paris Fashion Week 2012

Better late than never.. I’d like to share with you my experience in photographs from my 2nd visit to an Elie Saab Couture fashion show during the Paris Fashion Week in January 2012 at the Grand Palais, which was followed by dinner at his mansion in Paris.

The collection was as usualy beautiful with some really interesting celebrities that I happened to meet. Below are some of the dresses that I personally like (courtesy of Style.com):

At the Elie Saab fashion show, I saw Bérénice Bejo and I knew that she’ll wear one of his dresses during the Oscars – and she did.

Following the beautiful fashion show, we partied a little with the stars at Elie Saab’s apartment in Paris where celebrities like Haifa Wehbe, Elissa and Dita Von Teese were present.

Aiisha Ramadan and Elie Saab

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Aiisha Ramadan and Elie Saab

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Chantal Thomass and Aiisha Ramadan

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Haifa Wehbe and Aiisha Ramadan

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Dita Von Teese and Aiisha Ramadan

I always look forward to this experience every year. Elie Saab is the king of Couture and makes me proud every day.

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AIISHA Bridal… finally in store!

I’m so thrilled to share with you my latest news, my favorite news yet!

I’ve collaborated with FROST boutique on launching AIISHA White for FROST Bridal. The collection is already in store and has been a success! It includes 9 designs and more will follow within the next couple of weeks.
FROST stocks a high end selection of bridal wear such as Carolina Herrera, Marchesa, Oscar de la Renta and now AIISHA and more! Apart from the bridal line, you can also find our AIISHA Couture at FROST. In addition to the present selection of Bridal and Couture evening wear, we customize from scratch!
It makes me want to celebrate my wedding all over again!
Special thanks for Hamza Al Attar, the gorgeous model Sophia and FROST boutique, for believing in me.

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AIISHA at the Kazakhstan Fashion Week

Aiisha Ramadan walks the KFW runway

I had the pleasure to be invited to the Kazakhstan Fashion Week and without any hesitation I accepted the invitation. For one, women from Kazakhstan are some of the most beautiful ones in the world who adore fashion and actually appreciate it. Secondly, after consideration, we accepted the invitation especially that Kazakhstan is becoming a fashion destination. Finally, I wanted to try a place that not many people have tried. I like to be a pioneer in discovering places hungry for creativity and art. My expectations were exceeded a million times. The professionalism and reception that my team and I were welcomed with were beyond any experience I have ever had. The passion that everybody showed to the Kazakhstan Fashion Week, from the organizers, to the models to our personal assistants was by all measures something I will cherish for life and learn from everyday.

I showcased my latest collection Le Pouvoir de la Poudre, the dearest collection to my heart by far for the first time in full officially at the Kazakhstan Fashion Week. This collection is essentially inspired by powder visions I saw on the beaches of the Côte d’Azur. Tones that I breathed in the air of Paris. In short, I put my heart in this collection and whether you like it or not, I’m sure you’ll appreciate the work I put in it. Did I mention that it snowed for the first time on the day of my fashion show? About a month earlier than anticipated..

We had a 3-day-exhibition where we met with buyers, a press conference and my show was the second day’s Finale.

For my show, I had a casting for nearly 200 professional models, of which I chose 24 gorgeous girls that represented a variety of looks. I presented about 35 looks leaving out some of the structured pieces, which I will post separately.

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The music my husband chose, left people talking about it. Here’s the full list:

No.
Song
Artist
01
Powder
Parov Stelar
 
02
Paris
Scratch Massive
 
03
Tonight
Miguel Migs
 
04
Fantasize The Love
Gare Du Nord
 
05
Woman
The James Taylor Quartet
 
06
Nightcall (Feat. Lovefoxxx)
Kavinsky
 
07
On S’En Fou
Loane
 
08
Chocolate Distance
Karuan
 
09
Familiar
Marko Bokun
 
10
Dita Dimone
Pop Levi
 
And for the Outro we chose an Intro, how convenient  
Intro – The xx

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The part I mostly enjoyed was the choreography. I placed about 5 white lounge chairs on the beginning of the rectangular shaped 63 meters catwalk and had each model who didn’t have to change her outfit sit at or stand by the chair. By the end of the show, I had a perfect vision of princesses or mermaids, whatever you wanna call them, shaping the most perfect tableau. I swear that as I was doing my turn with Tunisian super model Faten and as I was approaching the girls seated as choreographed, I felt a thrill from the perfect vision I saw.

AIISHA Finale at the Kazakhstan Fashion Week

This was my tableau, these were my girls so proud of wearing my collection, looking so perfect in every way.

My show had about 700 people turn up, people who didn’t know me, but they came to see what a UAE based designer would bring to the table. I heard the clapping throughout the show and I saw the excitement on people’s faces as I walked the runway barefoot to greet them. In short, it was a success!

I want to thank the entire team of the Kazakhstan Fashion Week and the great city of Almaty for making this a memorable experience to us.

In Dubai, this collection is Exclusively stocked at FROST boutique in Palmstrip Center, Jumeirah Beach Road, Dubai – UAE.

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