AIISHA RAMADAN fashion show in Paris!

AIISHA RAMADAN to represent Middle East’s Prêt-à-Por​ter at Paris fashion phenomenon on the Seine

Jessica wears AIISHA for ELLE Magazine

Global fashion show organizer and model Jessica Minh Anh has picked me as her favourite UAE’s celebrity designer to represent Prêt-à-Porter sector from the Middle East at the highly anticipated J Spring Fashion Show on the famous River Seine in Paris on 30 May 2013. This marks the second collaboration between Jessica and Aiisha after the incredible J Winter Fashion show on Costa Atlantica took place in Dubai via Frost Boutique.

This exclusive VIP and press event is a part of Jessica’s series of unique catwalks at the most extraordinary venues worldwide following the grand success on London Tower Bridge, PETRONAS Twin Towers’ Skybridge, and Costa Atlantica in Dubai.

My latest ready-to-wear collection will be showcased on a 90 metre floating catwalk on the Seine’s giant glass boat Le Jean Bruel with the natural backdrop being architectural wonders such as the Eiffel Tower, Notre Dame and the Louvre.

“I am not only a fan of Aiisha Ramadan’s clean cut and unique designs, which greatly accentuate a woman’s body, but also impressed with the way she operates her business. Being a young talent, she has definitely taken advantage of the latest technology and social media to share her vision to the fashion world.” said Jessica Minh Anh, who is featured in ELLE Hong Kong this month wearing my AIISHA Couture sculpture signature dress. I by Aiisha collection will command its presence on the Seine in Paris with creative dimensions, strong colours, and impeccable tastes.

Parisian can also take a glance at some of the most unique pieces from the catwalk at the mini exhibition between 1 and 15 June 2013 at Renaissance Paris Arc de Triomphe, the Official Hotel Partner of J Spring Fashion Show.

Thank you Jessica, Frost and Paris for this dream to come true!

 

 

 

 

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Elie Saab – Paris Fashion Week 2012

Better late than never.. I’d like to share with you my experience in photographs from my 2nd visit to an Elie Saab Couture fashion show during the Paris Fashion Week in January 2012 at the Grand Palais, which was followed by dinner at his mansion in Paris.

The collection was as usualy beautiful with some really interesting celebrities that I happened to meet. Below are some of the dresses that I personally like (courtesy of Style.com):

At the Elie Saab fashion show, I saw Bérénice Bejo and I knew that she’ll wear one of his dresses during the Oscars – and she did.

Following the beautiful fashion show, we partied a little with the stars at Elie Saab’s apartment in Paris where celebrities like Haifa Wehbe, Elissa and Dita Von Teese were present.

Aiisha Ramadan and Elie Saab

aiisha-and-eliesaab

Aiisha Ramadan and Elie Saab

aiisha and chantelle

Chantal Thomass and Aiisha Ramadan

aiisha and haifa wehbe

Haifa Wehbe and Aiisha Ramadan

aiisha and dita von teese

Dita Von Teese and Aiisha Ramadan

I always look forward to this experience every year. Elie Saab is the king of Couture and makes me proud every day.

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AIISHA S/S 2012 in Paris

Aiisha White Dress

I have the pleasure to announce that our AIISHA S/S 2012 Couture collection Le Pouvoir De La Poudre will be presented in Paris for buyers to view from the 20th January until the 15th of February. The presentation coincides with the Paris Fashion Week as I’ll be there not only to meet buyers, but also to watch my favorite fashion shows like Elie Saab, Stephane Roland and George Hobeika.

Viewing our collection is by appointment only. Kindly contact us for appointments.

Contact details:

Twitter: @aiisharamadan

Email: Aiisha

This collection has participated in the latest edition of New Zealand’s Next Top Model, Ariel 3D fashion show that was hosted by June Ambrose, and will soon appear in a campaign that I can’t wait to share with the whole world. Check out more designs from our collection. Its romantic bold and simply beautiful.

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AIISHA at the Kazakhstan Fashion Week

Aiisha Ramadan walks the KFW runway

I had the pleasure to be invited to the Kazakhstan Fashion Week and without any hesitation I accepted the invitation. For one, women from Kazakhstan are some of the most beautiful ones in the world who adore fashion and actually appreciate it. Secondly, after consideration, we accepted the invitation especially that Kazakhstan is becoming a fashion destination. Finally, I wanted to try a place that not many people have tried. I like to be a pioneer in discovering places hungry for creativity and art. My expectations were exceeded a million times. The professionalism and reception that my team and I were welcomed with were beyond any experience I have ever had. The passion that everybody showed to the Kazakhstan Fashion Week, from the organizers, to the models to our personal assistants was by all measures something I will cherish for life and learn from everyday.

I showcased my latest collection Le Pouvoir de la Poudre, the dearest collection to my heart by far for the first time in full officially at the Kazakhstan Fashion Week. This collection is essentially inspired by powder visions I saw on the beaches of the Côte d’Azur. Tones that I breathed in the air of Paris. In short, I put my heart in this collection and whether you like it or not, I’m sure you’ll appreciate the work I put in it. Did I mention that it snowed for the first time on the day of my fashion show? About a month earlier than anticipated..

We had a 3-day-exhibition where we met with buyers, a press conference and my show was the second day’s Finale.

For my show, I had a casting for nearly 200 professional models, of which I chose 24 gorgeous girls that represented a variety of looks. I presented about 35 looks leaving out some of the structured pieces, which I will post separately.

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The music my husband chose, left people talking about it. Here’s the full list:

No.
Song
Artist
01
Powder
Parov Stelar
 
02
Paris
Scratch Massive
 
03
Tonight
Miguel Migs
 
04
Fantasize The Love
Gare Du Nord
 
05
Woman
The James Taylor Quartet
 
06
Nightcall (Feat. Lovefoxxx)
Kavinsky
 
07
On S’En Fou
Loane
 
08
Chocolate Distance
Karuan
 
09
Familiar
Marko Bokun
 
10
Dita Dimone
Pop Levi
 
And for the Outro we chose an Intro, how convenient  
Intro – The xx

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The part I mostly enjoyed was the choreography. I placed about 5 white lounge chairs on the beginning of the rectangular shaped 63 meters catwalk and had each model who didn’t have to change her outfit sit at or stand by the chair. By the end of the show, I had a perfect vision of princesses or mermaids, whatever you wanna call them, shaping the most perfect tableau. I swear that as I was doing my turn with Tunisian super model Faten and as I was approaching the girls seated as choreographed, I felt a thrill from the perfect vision I saw.

AIISHA Finale at the Kazakhstan Fashion Week

This was my tableau, these were my girls so proud of wearing my collection, looking so perfect in every way.

My show had about 700 people turn up, people who didn’t know me, but they came to see what a UAE based designer would bring to the table. I heard the clapping throughout the show and I saw the excitement on people’s faces as I walked the runway barefoot to greet them. In short, it was a success!

I want to thank the entire team of the Kazakhstan Fashion Week and the great city of Almaty for making this a memorable experience to us.

In Dubai, this collection is Exclusively stocked at FROST boutique in Palmstrip Center, Jumeirah Beach Road, Dubai – UAE.

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Paris Fashion Week report soon…

Just came back from Paris and Milan were I had the pleasure of being at the front row of nearly all of the fashion shows I watched at the Paris Fashion Week. I met with all the designers of the shows I’ve visited and had the best time backstage cuddling with their clothes as well as meeting with the hottest celebrities.

Anyways, since I came back – just 4 days ago, life has been upside down trying to catch up with a lot of work. Soon, I’ll update you on my trip in addition to our latest and really exciting news!

The shows I visited:

- Smalto (Homme)

- Cerruti (Homme)

- John Galliano (Homme)

- George Hobeika (Femme)

- George Chakra (Femme)

- Zuhair Murad (Femme)

- Elie Saab (Femme)

- Robert Abi Nader (Femme)

I’d also like to thank the below for inviting me, sorry I couldn’t make it, but I did watch all your shows later on and they’re amazing!

Among many others, Kenzo, Paul Smith, Basil Soda and Stephane Rolland (who I met later and found super charming!)

Here’s a little taste from George Hobeika’s backstage model’s running order chart:

George Hobeika models' running order

Thanks to all of the designers, their PR, and to Laith Bazari.. one of the sweetest, boldest and workaholic journalists I’ve ever met!

Laith Bazari

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South France and Paris – Part 3 (Fashion)

Since I plan to visit Paris in January 2011 during the Paris Fashion Week, I thought that I should post the last post of my series about my summer trip to South of France and Paris.

It’s highly agreed on that fashion was born in the French capital Paris. When thinking about the International brands in the Fashion world, its Dior and Chanel top the list and indeed they are carved in the French presence. I don’t exaggerate when I say that there’s a woman with an LV or an Hermes every 5 meters. Whether in a sunny Nice or in the aristocratic Monaco or the stylish Paris, fashion floats on the roads and is the air that people breathe.

To buy the blush version of an LV Alma, I had to reserve the only remaining piece in France from Monaco 2 weeks before I reached Paris.

Louis Vuitton Alma - Blush

As for the Lancel – Brigitte Bordeaux edition, I fell in love with it from the moment I saw it. So I requested it in cream with gold before I left Paris and I felt a great joy when I received it in Dubai.

Lancel window display in Paris

Lancel Brigitte Bardot Edition

In St Tropez I had 2 special moments besides any others. The first was when I saw a lady wearing one of my dresses from the Valentine collection that sold at Galeries Lafayette Dubai. The second was when I visited one of my friends at her home in St Tropez. I was greeted by her daughter, Noor, wearing a dress that I made for her.

Noor, the first young girl to wear an Aiisha dress

Normally I do not design for children, but this child specifically wanted to look like her stylish mother, so I made them the same design for each. Noor also has a beautiful taste and we seem to always agree on the colors. Recently in December, I made her birthday dress with the theme being “Princess”. Needless to say how gorgeous she looked and always looks.

Brigitte Bardot ballerina dresses

I loved that in France International brands and local brands can be found to satisfy the different tastes and budgets. However, some people still live in the la la land where logic is not part of their dictionary. For example, in Nice when while wandering the Antique market on a Saturday, one of the sellers was displaying a used Hermes paper bag for 24 euros. Until this moment I could not understand what was going on that lady’s head and what were her sales expectations.

My favorite part was shopping for couture fabrics from Nice. It was a beautiful experience and everytime I’m in a fabric store, I feel like Alice in Wonderland!

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Aiisha and Evian – Live Young and Give Back..

Like I mentioned before, Evian initiated a Live Younger campaign in Dubai following their most watched Ad video (Over 22 million viewers till this post date)  on You Tube (Evian Roller Babies)

httpv://www.youtube.com/watch?v=XQcVllWpwGs

Evian asked Dubai’s top designers to recreate the Evian Live Younger T-Shirt, and it was showcased at the Dubai Fashion Week that recently took place and auctioned the T-Shirts for the benefit of Dubai Cares, whose project for 2010 is to secure clean drinking water for children in schools globally.

Unfortunately, I wasn’t able to make it to the show where my T-shirt was the show’s opener but I heard that mine was the favorite of many as it incorporated the Aiisha’s favorite elements, sexy romance, ruffles and powder tones. Other designers did some really cool job as well.

Evian Live Young

Evian Live Young Campaign

Auction was held at the trendy Carbon 12 Gallery in Al-Quoz

Aiisha's Evian Live Young T-Shirt on DFW 2010 Catwalk

Aiisha Evian T-Shirt @ the auction

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Aiisha in Desert Fish Magazine

It was interesting to be at the Galeries Lafayette fashion show and have my hand on Desert Fish which had the below full page:

Aiisha Ramadan in Desert Fish

In terms of content, again, I speak my mind about fashion in Dubai and how it should and can get better.

Aiisha Ramadan

I won’t talk much about fashion
week, exhibitions and buyers because
the problem in all of them are related
to a single core and to one another. The
entire concept of fashion weeks and
exhibitions in the UAE is new (4 -
5 years in not old enough) and has
been based on wrong foundations
in some ways and has had plenty of
great potential in a handful of ways.

I believe that the core is all down to
when we form a fashion designers
organization that would regulate, set
standards and look after its members,
only then the UAE fashion will take a
very different path. With that comes
an education to the society to
appreciate and being proud of their
designers. It’s a mentality change
that we have to build and lead in order for us to
break from the routine of the domination of
the international brands from Chanel to H&M.
Eventually, the UAE will develop an identity
of which it will be known for.
When the identity is strong enough,
clear and unique in its own way,
only then the UAE fashion can invade the world.

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Golden Days of DFW: Aiisha and NOKIA (Retrospective)

Yesterday was the last day at the DFW for the season. I haven’t been part of the DFW for a couple of years as it was time for change; however, my T-Shirt design was the opener at the Evian Fashion show where 15 designers participated in benefit for Dubai Cares Charity Foundation. I will post a separate thread for that with photos.

This year, the DFW happens to go under fire as the fashionistas have had enough. If you go back in my blog, you’ll find 2 posts (about a year old) addressing the issues that should be taken into consideration when trying to elevate the standards of the DFW: http://tiny.cc/pd3uj and http://tiny.cc/z4mb5

This is when I remembered the good times, the golden ones, when my first mega collaboration was with Nokia where the show was strong because of the theme and the designs, Nokia’s presence, PR and continuing efforts in taking the show around the Middle East (Qatar, Kuwait, Jordan, Lebanon, Morocco and Pakistan).

Prism Geometric

Prism Geometric Mini Dress

My entire collection was inspired by the Nokia Prism 7900 handset. It was one of Nokia’s first fashion attempts in the region and it was carried out with me during the Dubai Fashion Week in 2007. As mentioned before, the collection then toured the Gulf and Middle East and it was a great success. Later the same year, I was invited to be the pioneer designer of the Super Nova collection at the La Destination Design de Nokia – Marrakech. That too was a beautiful experience.

In terms of the designs, they were inspired by the Prism’s geometric shapes, elegance, black basic colors and from the 42 built in colors that reflect on the phone’s keypad, I chose purple, blue, silver and rainbow.

Watch highlights from the fashion show below:

httpv://www.youtube.com/watch?v=uSXosdPkp_k

Going back to the DFW, I’ve said enough.. a year ago and much more to the press all along. Now, I sit and watch hoping for progress. Until then, my collaborations will keep going on and my private fashion shows will stay.. private.

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A Barbie® Story

It all started with a phone call, and I was jumping with joy.

Barbie is celebrating her 50th birthday and I was invited with other designers to sketch some designs to dress her up for the occasion. Mattel assigned a panel of judges to meet and choose the designs they deem fit for Barbie. I have to admit, I didn’t spare a minute, I was sketching designs without counting, ended up with 25 or more, but I only submitted 16 to the panel, which to my surprise they chose 3 of my sketches to be produced and and go on the catwalk.

Barbie and I

Barbie and I

As some of you might know, I am in the midst of preparing of my own fashion show in collaboration with Victoria Casal Jewellery and participation from Manolo Blahnik shoes and its taking most of my time, I don’t even have time to update this blog, but I found the time to produce 3 pieces :)

On the 29th of October, 2009 the designs found their way to this year’s Dubai Fashion Week Grand Finale, the Barbie Fashion Show.

DFW Invite, Barbie Booklet

DFW Invite, Barbie Booklet

Total of 26 designers from the region paid tribute to Barbie, a true fashion icon, I would like to share 2 of my designs with you.

My favorite Barbie Dress

My favorite Barbie Dress

Messages of Love, Peace, Virtue, Freedom, Beauty, Hope, Happiness

Messages of Love, Peace, Virtue, Freedom, Beauty, Hope, Happiness

50 years young, and Barbie is still look stunning.

Barbie Candy Girl

Barbie Candy Girl

Check out this week edition of Grazia Magazine for an exclusive chance to win one of my Barbie Designs.

Grazia Magazine

Grazia Magazine

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