Daniel Wellington Watches

If you’re still wondering what Christmas or New Year’s gift to buy your loved ones, check out Daniel Wellington watches. They are one of the fastest-growing watch brands in Europe, and a favorite among many celebrities and fashion bloggers. They are both elegant and truly trendy, with their classic Nato and leather straps, all of them interchangeable and inspired from the preppy trend.

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My absolute favorite is the Classic Glasgow lady watch. I know its a complete coincidence since we’ve just launched our campaign that was shot in Glasgow! I love it.

The good news for you is that now you can order your favorite Daniel Wellington watch(es) with 15% off until the 15th of January 2015 by simply entering the code “holidayaiisha”

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Enjoy your shopping!

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AIISHA COUTURE CAMPAIGN – Queen of Scott’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

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WIN a 500 AED Voucher with Centrepoint

WIN ONE OF THREE – 500 AED VOUCHERS: 

Centrepoint and I are happy to announce my new contest for all my fans around the Middle East. Simply follow @Centrepointme and @aiisharamadan on Instagram and answer the following question:

What gift would you buy one a family member from Centrepoint and why?

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Centrepoint is one of the largest retailers in the Middle East that is focused on Family, Fashion, One Destination.

Terms & Conditions:

- Each participant is entitled to one entry.

- Contest is open for everyone around the Middle East & Egypt

- Competition starts today, ends 11th December and I will select the winners with my favorite answers.

 

Good Luck!

 

 

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Lisa Marie Presley wears AIISHA

Lisa Marie Presley chose to wear an AIISHA gown at her latest photo shoot promoting her upcoming album and tour. Our gown “Dita” is yet again being loved and worn by another celebrity, this time in a red hand-embroidered version on sheer Italian tulle complimenting Lisa’s lovely skin complexion and hair color.

Lisa Marie Presley

Lisa Presley is an American singer-songwriter. An only child of Elvis Presley and previously married to Michael Jackson and to Nicolas Cage. She has conducted a long career in the music business and has released several albums and videos. Her work as a vocalist and lyricist has ranged across rock, country, blues and folk.

Thank you Lisa for choosing AIISHA!

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Vogue Fashion Dubai Experience

I had the pleasure of attending the talks hosted by Vogue Fashion Experience Dubai end of October 2014 with amazing speakers brought to us by Vogue Italia.

My favorite talks where the ones by Franca Sozanni, Sara Maino, Philipp Plein and Peter Dundas. Others I truly enjoyed as well were of Alberta Ferretti as well as Roberto Cavalli.

To give you a brief overview on how that goes, designers from around the world apply to a competition for scouting talents organized by Vogue Italia in collaboration with Emaar, who in their turn, select their favourite ones and then showcase these designers collections on the catwalk of The Dubai Mall at the event called Vogue Fashion Dubai Experience. After the shows, the public is invited to view these designers collections and attend the talks led by international fashion icons.

Below are some looks from the fashion shows that took place,  among whom is Stella Jeans, an incredible talent to watch:

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Loving Tommy Hilfiger AW15 collection!

The Tommy Hilfiger are opening their flagship store at Mall of the Emirates in Dubai, UAE, beginning November 1, 2014. I’m pleased to have seen and tested a part of the Hilfiger Collection where its pieces are made with luxurious and premium quality textiles, such as Mohair and wool, and designs manufactured in Italy.

Here are some of my favorite looks, where I particularly love the styling:

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 “I am excited to introduce Hilfiger Collection in the Middle East at our Mall of the Emirates store,” said Tommy Hilfiger. “Our consumers in the Middle East have always appreciated the quality, luxury, versatility and sophistication of our designs. Hilfiger Collection introduces an elevated interpretation of our ‘classic American cool’ spirit that further emphasizes our presence in the market as a premium designer brand.”

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The Hilfiger Collection is inspired by the great American outdoors, all evident in the collection’s luxurious reinterpretation for today’s adventurous young woman. The looks features an eclectic mix of technical mountaineering gear, western workwear and saturated plaids that take on a youthful, bohemian sensibility when mixed with rich velvet, suede, and leather. Rugged performance materials are used to create classic silhouettes for a look that’s tech meets trad with an adventure-ready spirit. This is one of my favorite Hilfiger collections to date.

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Olivia Holt wear AIISHA!

While our brand AIISHA undergoes a more defining process, its essence is shifting towards cleaner silhouettes. I’m happy to see that our designs are appealing to a larger scope of age groups extending from teenagers all the way to the 50’s.

This isn’t an easy mission, but its being accomplished beautifully with the support of an enormous team from my family, to my managing team, to my PR firm.

Disney’s darling actress and singer Olivia Holt stepped into Teen Vogue party wearing an AIISHA black & gold 3D Couture hand-beaded cocktail dress.

> on September 26, 2014 in Beverly Hills, California.

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Olivia

Photo Credit: Just Jared and Getty Images

Thank you Olivia for choosing AIISHA!

 

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Erinn Hayes wears AIISHA

American actress and star of Children’s Hospital Erinn Hayes wears I by Aiisha to the 2014 Creative Arts Emmys.

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I’m enjoying the shift in fashion towards sleeves that make you look elegant with an edge. With this particular look, I aimed to mix elegance with fun through the lining that is revealed from the mixed length of the dress. Sometimes, the dress can be so simple yet a statement on its own with its right silhouette and details. This is where accessorizing it should be carefully done.

Erinn Hayes wears AIISHA

And well done Erinn! You looked very beautiful and elegant. Thank you for choosing AIISHA.

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Hanna Perez wears I by Aiisha

Pop artist Hanna Perez, from the Latin American duo Ha-Ash, wears I by Aiisha dresses from our ready-to-wear SS14 collection “Primrose Path” at the MTV Millennial Awards 2014.

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Hannah pulls off two of our favourite dresses, “Future” and “Bubbles”. Both dresses are fun and are made of unique textiles. Future is a multi-coloured printed Italian piece that reveals the separate lining underneath due to the holes in the fabric. Bubbles is made of a neon mandarin eco-friendly incredibly light and foamy textile from Switzerland with hand embroidery using Swarovski Elements on the bust.

Haash wears AIISHA

Here are the dresses from our look book:

Future by AIISHA

Bubbles by AIISHA

Thank you Hannah for choosing AIISHA.

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I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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