Erinn Hayes wears AIISHA

American actress and star of Children’s Hospital Erinn Hayes wears I by Aiisha to the 2014 Creative Arts Emmys.

Erinn Hayes wears AIISHA

I’m enjoying the shift in fashion towards sleeves that make you look elegant with an edge. With this particular look, I aimed to mix elegance with fun through the lining that is revealed from the mixed length of the dress. Sometimes, the dress can be so simple yet a statement on its own with its right silhouette and details. This is where accessorizing it should be carefully done.

Erinn Hayes wears AIISHA

And well done Erinn! You looked very beautiful and elegant. Thank you for choosing AIISHA.

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Hanna Perez wears I by Aiisha

Pop artist Hanna Perez, from the Latin American duo Ha-Ash, wears I by Aiisha dresses from our ready-to-wear SS14 collection “Primrose Path” at the MTV Millennial Awards 2014.

Hannah Perez wears AIISHA

Hannah pulls off two of our favourite dresses, “Future” and “Bubbles”. Both dresses are fun and are made of unique textiles. Future is a multi-coloured printed Italian piece that reveals the separate lining underneath due to the holes in the fabric. Bubbles is made of a neon mandarin eco-friendly incredibly light and foamy textile from Switzerland with hand embroidery using Swarovski Elements on the bust.

Haash wears AIISHA

Here are the dresses from our look book:

Future by AIISHA

Bubbles by AIISHA

Thank you Hannah for choosing AIISHA.

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I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Kristin Chenoweth wears AIISHA at the Golden Globe Awards 2014!

For a beautiful 2014 start,

Gorgeous celebrity Kristin Chenoweth was spotted wearing Aiisha Ramadan latest collection.
I by Aiisha’s iconic Dita gown in cobalt blue was spotted on American actress and singer Kristin Chenoweth at the Golden Globe Awards 2014.
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Quoting Kristin’s stylist, “Kristin Chenoweth is obsessed with AIISHA and is so happy with the looks” that she tempted herself with another I by Aiisha deep low back Victoria gown for her performance at the UNICEF Gala last night.
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 Thank you Kristin for choosing AIISHA!

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Raya Abirached wears AIISHA Couture to AGT Finale!

Raya Abirached wore a charcoal fully beaded AIISHA couture gown to the finale of the Arab’s Got Talent. That was a new take for Raya and I salute her for it! Raya has been maintaining her classy style while giving us something new every now and then. Hope you like her look like I do!

Raya Abi Rached wears AIISHA

Raya Abirached wears AIISHA Couture

 

Beautiful Raya, thank you as always for choosing AIISHA!

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Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

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Fashion & Lifestyle - page 13

Thank you Fatina and Rosanna for such a lovely interview!

 

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Nicole Scherzinger wears AIISHA

On the 18th of November, Nicole Scherzinger sizzled in a hand-beaded halter neck figure hugging AIISHA couture gown in dark charcoal at the X-Factor UK! She looked like a statue of perfection.. stunning and breath-taking.

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This dress will be available this December at Frost Boutique on Al Wasl Square, Dubai - UAE, and requires approximately 2 months for completion when ordered. Nicole certainly sets the standard up high as she constantly steels the show with her fierce sense of fashion at the X Factor.

Nicole Scherzinger posted this photo on her Instagram and Twitter accounts

Nicole Scherzinger posted this photo on her Instagram and Twitter accounts

article-2509039-1979889100000578-147_634x940Thank you Nicole Scherzinger and Laury Smith for the beautiful work!

 

 

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Scary Spice Melanie B wear I by Aiisha

Coming back to the scene with all strength, Melanie B, former Spice Girls member also known as Scary Spice, spoke about her future plans to Kate Waterhouse. From being a judge on The X Factor Australia to America’s Got Talent, Melanie was inspired to go back to the studio and record her first single after 8 years “For once in my life”.

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During the interview, Melanie wore an I by Aiisha ready-to-wear indigo blue dress from our “Mirror” collection and looked radiant! Read the entire interview here: http://www.theage.com.au/lifestyle/celebrity/mel-b-ready-to-return-to-oz-20131102-2wsz9.html

Thank you Melanie for choosing to wear I by Aiisha!

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Camilla Luddington wears AIISHA

I was thrilled to see one of my favorite Grey’s Anatomy stars, the gorgeous Camilla Luddington, wearing 9 “I by Aiisha” and “AIISHA” gowns in a beautiful editorial in Regard Magazine. I’ll let you see and judge for yourselves.

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Camilla in Aiisha

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I mean isn’t she gorgeous! Thank you Camilla Luddington, Regard Magazine and Style PR for the beautiful coverage.

 

 

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Raya Abirached wears I by Aiisha at the AGT!

Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.

Raya Abirached wears I by Aiisha

Raya Abirached wears I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

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This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with a lot of colors and textures and ultimately makes it more fun to dress her.

I love you Raya!

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