I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Kristin Chenoweth wears AIISHA at the Golden Globe Awards 2014!

For a beautiful 2014 start,

Gorgeous celebrity Kristin Chenoweth was spotted wearing Aiisha Ramadan latest collection.
I by Aiisha’s iconic Dita gown in cobalt blue was spotted on American actress and singer Kristin Chenoweth at the Golden Globe Awards 2014.
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Quoting Kristin’s stylist, “Kristin Chenoweth is obsessed with AIISHA and is so happy with the looks” that she tempted herself with another I by Aiisha deep low back Victoria gown for her performance at the UNICEF Gala last night.
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 Thank you Kristin for choosing AIISHA!

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Raya Abirached wears AIISHA Couture to AGT Finale!

Raya Abirached wore a charcoal fully beaded AIISHA couture gown to the finale of the Arab’s Got Talent. That was a new take for Raya and I salute her for it! Raya has been maintaining her classy style while giving us something new every now and then. Hope you like her look like I do!

Raya Abi Rached wears AIISHA

Raya Abirached wears AIISHA Couture

 

Beautiful Raya, thank you as always for choosing AIISHA!

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Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

Fashion & Lifestyle - page 12

Fashion & Lifestyle - page 13

Thank you Fatina and Rosanna for such a lovely interview!

 

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Nicole Scherzinger wears AIISHA

On the 18th of November, Nicole Scherzinger sizzled in a hand-beaded halter neck figure hugging AIISHA couture gown in dark charcoal at the X-Factor UK! She looked like a statue of perfection.. stunning and breath-taking.

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This dress will be available this December at Frost Boutique on Al Wasl Square, Dubai - UAE, and requires approximately 2 months for completion when ordered. Nicole certainly sets the standard up high as she constantly steels the show with her fierce sense of fashion at the X Factor.

Nicole Scherzinger posted this photo on her Instagram and Twitter accounts

Nicole Scherzinger posted this photo on her Instagram and Twitter accounts

article-2509039-1979889100000578-147_634x940Thank you Nicole Scherzinger and Laury Smith for the beautiful work!

 

 

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Camilla Luddington wears AIISHA

I was thrilled to see one of my favorite Grey’s Anatomy stars, the gorgeous Camilla Luddington, wearing 9 “I by Aiisha” and “AIISHA” gowns in a beautiful editorial in Regard Magazine. I’ll let you see and judge for yourselves.

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I mean isn’t she gorgeous! Thank you Camilla Luddington, Regard Magazine and Style PR for the beautiful coverage.

 

 

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Christina Aguilera wears AIISHA

Christina Aguilera always looks gorgeous, but she exceptionally looked fantastic in the promo of The Voice wearing an I by Aiisha hand-beaded cocktail dress!

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There are many powerful voices out there, but Xtina is one that has captured millions of hearts around the world. The Voice returned with its new season on the 23rd of September 2013 on NBC. Judges include Christina Aguilera, Adam Levine, Gee Lo Green and Blake Shelton.

A big thanks for Christina Aguilera and Antonio Esteban.

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Photos are copyright of NBC – The Voice 2013

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Keri Hilson wears I by Aiisha

While I was giving my second collection from my recently launched ready-to-wear line I by Aiisha final finishing touches, my first collection is still harvesting its success in Hollywood!

On the 28th of August, singer and actress Keri Hilson looked gorgeous to perfection with her darker hair, long braids, beautiful gold accessories wearing a long black Dita gown from my I by Aiisha Fall/Winter 2013 collection. Keri kept it simple yet sophisticated.

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Keri was beautifully styled by Monica Rose as she arrived to the premiere for the third installment of the science fiction thriller “Riddick”, in which she plays “Shirah” a prisoner opposite action star Vin Diesel.

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To tell you more about the Dita dress, this is one of the most special pieces to my heart as it appeals to every woman. You can wear it open back with a long slit with the button loops acting as decorative elements, or you can close them for a more conservative look. The best thing about it is that its so simple and calls for statement accessories. I have made it in beautiful colors like cobalt blue, red, black and off white. I have to say that the Dita dress is the signature dress from I by Aiisha.

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Thank you Keri Hilson, Monica Rose and Style PR for a beautiful outcome.

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Ashanti wears AIISHA to the BET Awards!

At the start of the awards season , it was a beautiful start of my day in Dubai watching the beautiful singer Ashanti wearing an I by Aiisha hand-beaded white dress at the BET Awards 2013 in Los Angeles! Ashanti stepped out in a signature hair bun, white drop earrings and nude shoes.

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Perez Hilton considered this an A look for Ashanti:

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Ashanti is an American singer-songwriter, record producer and actress. She is most famous for her eponymous debut album, which featured the hit song “Foolish”. Ashantiis a best-selling artist and ended the decade (2000-09) as the third top new R&B artist behind Alicia Keys and Beyonce. She is currently on the list of The Twenty Best Selling Music Singles Since 1990 for her single Foolish for selling 7.2 million copies to-date.

The new hit single byAshanti is out:

 

 

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FACES Makeup Competition on MBC TV – 2nd Challenge

The second week’s challenge on FACES makeup competition airing every Sunday morning live on MBC TV “Sabah Alkheir Ya Arab” program was a tough one: “Mysterious Arabic” with blue being the main color.

I went for a retro glamorous look for this episode

I went for a retro glamorous look for this episode

I’m into simpler makeup, well toned face, contoured bones and defined eyes.. a flattering makeup. Makeup artists can easily take a very wrong direction with Mysterious Arabic. Unfortunately, some of the contestants took that path.

Some, on the other hand, nailed it and exceeded my expectations giving incredibly beautiful results! I was truly impressed.

My top choices where: Namareq and Lina Hussein. Each had her own style but both had clean work, spot on with the concept yet on an international level. Both executed elegant results.

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Lina Hussein

Makeup by Lina Hussein

Lina has a gift. She can transform any face into a beautiful one. In the first challenge, I wondered if the model’s natural beauty helped her out. It looks like I was wrong but I’ll only know for sure in the next challenge.

Makeup by Risellene

Makeup by Risellene

Risellene and Ange did beautiful work too but Risellene’s makeup didn’t exactly portray “Mysterious Arabic makeup”. It was more of a beautiful smokey makeup. Ange had beautiful results with the pop out turquoise and the beautifully toned face but I wish she could take more risk in the upcoming challenge.

Makeup by Ange

Makeup by Ange

I had mixed feelings about Hadjira’s makeup as she understood this week’s challenge well but I felt the outcome was too much. The face was too glittery and the colors were intense.

Makeup by Hadjira

Makeup by Hadjira

The weakest were Lina Zoghaib and Raffle. Lina’s work was very amateur and it wasn’t clean around the eyes. It was completely out of her element and that’s what I love about this competition. It pushes talents in directions they never thought they’d take and it brings the best and worst in them. Hard luck for Lina in this competition, with a little more practice, I have no doubt she will be great.

Makeup by Lina Zoghaib

Makeup by Lina Zoghaib

Raffle on the other hand needs a canvas to draw on. Faces restrict her work as she has a very theatrical approach to her makeup. This is good creativity but not for your every day clients. I can’t wait to see how Raffle will evolve in the upcoming challenges.

Makeup by Raffle

Makeup by Raffle

Each week carries a tougher challenge than the week after. Stay tuned for next week’s post after the “Barbie’s Makeup” or watch me judge the contestants live every Sunday between 12 – 2pm Dubai local time on MBC1 TV.

 

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