AIISHA COUTURE CAMPAIGN – Queen of Scott’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

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Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

Fashion & Lifestyle - page 12

Fashion & Lifestyle - page 13

Thank you Fatina and Rosanna for such a lovely interview!

 

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Scary Spice Melanie B wear I by Aiisha

Coming back to the scene with all strength, Melanie B, former Spice Girls member also known as Scary Spice, spoke about her future plans to Kate Waterhouse. From being a judge on The X Factor Australia to America’s Got Talent, Melanie was inspired to go back to the studio and record her first single after 8 years “For once in my life”.

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During the interview, Melanie wore an I by Aiisha ready-to-wear indigo blue dress from our “Mirror” collection and looked radiant! Read the entire interview here: http://www.theage.com.au/lifestyle/celebrity/mel-b-ready-to-return-to-oz-20131102-2wsz9.html

Thank you Melanie for choosing to wear I by Aiisha!

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Camilla Luddington wears AIISHA

I was thrilled to see one of my favorite Grey’s Anatomy stars, the gorgeous Camilla Luddington, wearing 9 “I by Aiisha” and “AIISHA” gowns in a beautiful editorial in Regard Magazine. I’ll let you see and judge for yourselves.

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Camilla in Aiisha

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Camilla-Luddington---Regard-Magazine--wearing-AIISHA

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Camilla-Luddington---Regard-Magazine--wearing-AIISHA

I mean isn’t she gorgeous! Thank you Camilla Luddington, Regard Magazine and Style PR for the beautiful coverage.

 

 

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Candice Accola in I by Aiisha

Since we’ve launched our latest high-end ready-to-wear line I by Aiisha with our first collection “Mirror”, the line has been in high demand. I can promise you that soon it will be in the USA in affordable prices – in comparison to our Couture line – yet maintaining the high quality and in most cases, hand crafting.

Ashanti wore a white beaded number from our collection that was praised by many such as Perez Hilton. Vampire Diaries Candice Accola looked amazing in one of my favorite dresses, a cobalt blue cocktail one, that was featured in the latest issue of Nouveau Magazine

Candice Accola wears I by Aiisha

Candice Accola wears I by Aiisha

Thank you Candice Accola, Style PR and Novue Magazine for a beautiful image.

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FACES Makeup Competition on MBC TV – 3rd Challenge

You remember how my career in fashion started? It was all about dressing my Barbie dolls using my aunt’s fabric left overs from her stitching days. With that, came a nostalgic challenge for this week on MBC TV with Faces: Barbie Makeup.

(Below is my look during this episode)

Aiisha Ramadan talking about Ange's makeup

Aiisha Ramadan talking about Ange’s makeup

One thing I have concluded from this week’s challenge is that creating a Barbie makeup is anything but easy. In fact, it takes few to get it right.

My favorite for this week’s challenge was Namareq. This girl is proving to have an eye for beauty, glamour and perfection. She not only got the theme to its core, but she also took a beautiful turn with accessorising her model making her look like one of the Barbie dolls I once had. Her work was impeccable.

Makeup by Namareq

Makeup by Namareq

My second favorite was Ange. At this stage, I have realized that Ange needs to step out of the box and push her boundaries to become a trendsetter not just a good makeup artist. I also have to admit that this was the beginning of her revolution. I just hope she keeps moving forward.

Makeup by Namareq

Makeup by Namareq

Risellene did a very different type of Barbie makeup. For some, it wasn’t at all a Barbie makeup. It was audacious, but not exactly where the theme was going. For others, she has broken the boundaries of a typical Barbie makeup, which was good. For me, it was good but didn’t stand out.

Makeup by Risellene

Makeup by Risellene

Lina surprised me this week. Although her model definitely looked like a doll, it definitely wasn’t a Barbie. It was perfect! It was everything I’d want to see in a “Fantasy Makeup”. However, for a Barbie’s makeup, it was too intense, heavy and overly contoured. I had mixed feelings about it as I truly loved it and she was by no means one of the worst looks. Having said that, among the 4 beautiful looks, she lost track of work from the original mission the most. Its also good for her to stay alert for future challenges as I want to see the best from her.

Makeup by Lina

Makeup by Lina

Hadjira was one of the bottom 3 in this episode. Her makeup was beautiful and clean, but it carried absolutely no Barbie effort. It was something a woman could wear on her daily activities. If time permits, a makeup artist should invest in her research once a client hands her out the brief. Till this moment, I haven’t seen real creativity from Hadjira and she needs to work on herself a lot more.

Makeup by Hadjira

Makeup by Hadjira

As for Raffle, who chose to withdraw from this competition for personal reasons, I have admired her bold creativity and theatrical approach. Raffle is a makeup artist with clear identity. For this challenge, Raffle gave a Barbie doll in her own way. However, technically, she should have done a better job knowing her level of work and her love for fantasy. Anyways, I only wish her best of luck in her future career.

Makeup by Raffle

Makeup by Raffle

Next week’s challenge is a favorite of mine: Glamour, or what I refer to as Retro. I can’t wait to see what each contestant will bring to the table.

 

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Makeup competition by FACES on MBC TV!

Every Sunday on MBC TV, Sabah Al Kheir Ya Arab, FACES will be hosting a show where young talents compete to win the title of being the official makeup artist for FACES. Each week there will be a theme that the contestants should follow. I have had the pleasure to be invited as one of three judges on this weekly reality tv competition.

Below is the intro episode for this beautiful competition that aired Sunday 12th May.

This weeks theme was “Dreamy Bridal”. I can’t wait to share with you the results!

I look forward to learning interesting techniques and to find an incredible talent to work with on my upcoming projects. Above all, I love everything that brings out the best in people and that supports talent.

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AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, this line suits women with differing needs, backgrounds and tastes. Specifically, the ‘Mirror’ collection reveals the 2 sides of every story and multitude of characters that each person can embody.

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Our vision for the brand came to life with support from the Infiniti Centre, part of the Arabian Automobiles Co. A powerful, luxurious and classy brand, these same elements are incorporated within our ‘Mirror’ collection. Months of hard work and planning was facilitated with the cutting edge technology of the Blackberry Z10. Wella Koleston crowned the models and Asma Lmnawar’s hair with trendy hair styles reflected in clean lines of perfection. Revlon was a trendsetter painting the models nails with black French manicure on nude base.

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Revlon also touched the models faces and Asma Lmnawar’s with brushes of beauty marking fierce cat eyes on structured nude faces. 5 star catering DISH and Voss water from Norway treated invitees with a refined taste and refreshing water.

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Select invitees received their invitations with a special treat that made their hearts beat so fact! A beautiful La Prairie gift bag!

La Prairie

Finally, I wish to thank my partners, press & media, family & friends for their amazing support! I couldn’t have done it without you.

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AIISHA RAMADAN fashion show in Paris!

AIISHA RAMADAN to represent Middle East’s Prêt-à-Por​ter at Paris fashion phenomenon on the Seine

Jessica wears AIISHA for ELLE Magazine

Global fashion show organizer and model Jessica Minh Anh has picked me as her favourite UAE’s celebrity designer to represent Prêt-à-Porter sector from the Middle East at the highly anticipated J Spring Fashion Show on the famous River Seine in Paris on 30 May 2013. This marks the second collaboration between Jessica and Aiisha after the incredible J Winter Fashion show on Costa Atlantica took place in Dubai via Frost Boutique.

This exclusive VIP and press event is a part of Jessica’s series of unique catwalks at the most extraordinary venues worldwide following the grand success on London Tower Bridge, PETRONAS Twin Towers’ Skybridge, and Costa Atlantica in Dubai.

My latest ready-to-wear collection will be showcased on a 90 metre floating catwalk on the Seine’s giant glass boat Le Jean Bruel with the natural backdrop being architectural wonders such as the Eiffel Tower, Notre Dame and the Louvre.

“I am not only a fan of Aiisha Ramadan’s clean cut and unique designs, which greatly accentuate a woman’s body, but also impressed with the way she operates her business. Being a young talent, she has definitely taken advantage of the latest technology and social media to share her vision to the fashion world.” said Jessica Minh Anh, who is featured in ELLE Hong Kong this month wearing my AIISHA Couture sculpture signature dress. I by Aiisha collection will command its presence on the Seine in Paris with creative dimensions, strong colours, and impeccable tastes.

Parisian can also take a glance at some of the most unique pieces from the catwalk at the mini exhibition between 1 and 15 June 2013 at Renaissance Paris Arc de Triomphe, the Official Hotel Partner of J Spring Fashion Show.

Thank you Jessica, Frost and Paris for this dream to come true!

 

 

 

 

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“I by Aiisha” Media Coverage

First and foremost, I wish to thank every single magazine, blog, television and website that has supported our “I by Aiisha” collection that we have launched on the 15th of April. To see them all, please visit our Facebook Fanpage or Twitter.

Below is some of the TV coverage that our collection has received.

I by Aiisha on MBC TV

I by Aiisha on Al Arabiya TV

I by Aiisha on Geem TV

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