Seeing famous singer Yara wearing our own AIISHA dress from our latest collection Le Pouvoir de la Poudre was a beautiful result to meeting Yara herself and styling her with few of our pieces.
Yara is a famous Lebanese singer known for her beautiful voice, classiness and her beautiful way of singing the Khaleeji accent. When you listen to her, you get addicted to her sweet and perfect voice.
Below Yara wears AIISHA on the cover of top magazine Kul Al Usra.
Singer Yara wears AIISHA
As she became the face of Braun and came to Dubai to meet the press, we styled Yara in a few outfits that fit her like a glove and complimented her personality. Yara is well known for being more conservative than many other singers and she truly is a Class symbol!
Yara also looked flawless in this AIISHA champaign kaftan – available at Studio 8
Yara wears an AIISHA kaftan
Yara lands her second cover, Ara Magazine, wearing AIISHA! Her makeup looked beautifuly done by Samira Olfat and her hair was beautifully styled by Khaled Kahel and Massimiliano Luca using Braun Satin Hair 7 Curler.
Singer Yara wearins AIISHA
In Dubai, UAE, this collection is available exclusively in Dubai at Frost Boutique, Palmstrip Center, Jumeirah Beach Road.
This is one of my favorite songs for Yara:
Thank you Yara for looking like a piece of art in our AIISHA collection!
A couple of months back, Procter & Gamble approached me for the first of its kind event in the world. The unique first EVER 3D Virtual Fashion Show to showcase a capsule from my upcoming collection “Le Pouvoir de la Poudre – The Power of Powder” as part of the main event star: Ariel 3D! Note that my collection’s name had already been set a while before this opportunity knocked my door as it was inspired by powder tones and the Côte d’Azur reflecting romantic yet powerful cuts.
I immediately said Yes! The hard part was keeping it a secret, but I did!
June Ambrose & Aiisha Ramadan
With Ariel goes deeper to make 3D history being the theme and inspired by the 3D revolution, Ariel is bringing real 3D innovation to the world of Fabrics and Fashion. Ariel scientists have used patented 3D tools and technology to gain a deeper understanding into fabrics, fibers, and stains, and have now developed a new deep cleaning formula; that penetrates deep into the layers to extract stains.
More than 150 people from more than 27 countries, most of them press and some celebrities such as Boy Abunda and Manish Malhotra, came together to be a part of Ariel’s global launch event. The event has already been mentioned in Forbes Magazine and Women’s Wear Daily.
With Ariel being pioneers in their own field, they extended their leadership to the first ever 3D Virtual Fashion Show produced by local company AIR, showcasing few pieces from my Couture collection and hosted by Hollywood celebrity stylist June Ambrose, who flew in from New York to be part of this special event wearing an AIISHA orange dress from the Love Affair collection. Everything in the fashion show was virtual and animated from the catwalk, to the models and myself greeting people on the runway, as well as the virtual kisses and rose petals, which took the viewers by surprise. These elements created depth and excitement.
June Ambrose and Aiisha Ramadan
Colorful 3D Glasses
Another highlight of the event was the 3D Projection Mapping of Ariel in collaboration with LG portraying the ‘Deepest Cleaning Test’ on a large building in a construction site in downtown Dubai produced by Muse Amsterdam. The “Deep Cleaning Test” stained the building with life-like forces of nature and pollution, then “cleaned” it like new.
I only work with brands I believe in. To prove how effective this new technology is, I accidentally got my jersey silk powder pink dress smudged with some Teriyaki sauce and black marks spread out (in the middle of the event) . Naturally I freaked out, but it was caught on camera how I got them off using Ariel 3D Microboosters! The product worked like a charm cleaning the stains preserving my delicate garment.
Many would wonder why Ariel collaborated with a Couture brand? Its simple. Even Couture needs to be cleaned and I choose to take the matters by hand!
The AIISHA collection presented at this fashion show will be officially launched in October in the UAE and in other parts of the world. Stay tuned as this is the dearest collection to my heart!
AIR, P&G and H&K - Some of many brains behind the event
I’d like to thank everybody who worked on this event and topping the list: P&G for their continuous support, H&K for a great opportunity, AIR for their first ever 3D production in the Middle East and June Ambrose for changing my life in a matter of few days.
More coverage of this unique event, including the video, soon.
There’s a hot new breakthrough hair care range coming your way soon!
It’s Pantene’s revolutionary fountain of beauty and youth for your tresses, the 1st and only hair renewal regimen in the world, and it has the beauty industry in Asia raving.
It’s a new line that’s all the rage in Asia making beauty experts everywhere delirious with excitement! It has already won Japan’s prestigious VOCE magazine beauty award, MAQUIA’s equally prestigious Hair Care Grand Prize, was chosen as the best beauty product by Marie Claire Japan and it has 95% of beauty editors recommending it to their clients. It’s Pantene’s hair renewal regimen; an outstanding revolutionary range that does miracles for your hair, removing years of damage and restoring it back to its healthy shiny youthful state in just one month. And it’s set to change hair care in the Middle East.
The result of a series of tests was a revolutionary never-before-seen hair care range that can reconstruct the hair’s cuticle, no matter how damaged, removing years off your tresses and leaving your hair shiny, soft, manageable and best of all youthful!
This is one of our latest UAE coverage from Style Arabia that took place on the set of the beautiful Media Rotana Terrace. I truly loved the photoshoot as I’ve had the pleasure of working again with one of my favorite (and youngest models) Sophia. In the below photo, Sophia wears a chiffon silk dove grey dress with Italian lace and CRYSTALLIZED™ – by Swarovski Elements . When I have to be in a photo, I choose one of few characters. Mostly, I go for the crazy spontaneous woman! That, as well as I wanted Sophia to look like a robotic butterfly.
Arabia Style Coverage
Below are also few photos that Style Arabia, an ITP Publication, has taken during the photoshoot. They were too beautiful not to share with the world.
Courtesy of ITP Publications for Style Arabia
Courtesy of ITP Publication for Style Arabia
Courtesy of ITP Publication for Style Arabia
What a beautiful photo.. joy, innocence, beauty all together in one photograph.. By the way, these photos are untouched (they have not gone under any photoshop work).
