Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

Fashion & Lifestyle - page 12

Fashion & Lifestyle - page 13

Thank you Fatina and Rosanna for such a lovely interview!


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Lolita Lempicka launches l’Eau Jolie


0,60 a 0,69-Eau Jolie

On my latest trip to Paris, I saw how the Parisian fragrance brand Lolita Lempicka creates magic that make us dream. That story will have to wait for bit.

For now, let me introduce you to the latest Lolita Lempicka perfume L’eau Jolie just in time for this summer. With its fruity floral scent and its iconic candy apple bottle in crystal clear glass, this fragrance represents the come back of the nostalgic dreams of every girl.

L’eau Jolie is a new take on innocence: the thrill of that first glance. The excitement of an unfamiliar feeling. A host of … Read more...

Mirror (A Prologue)


April 15th will mark the launch of my latest high-end Ready-to-Wear collection “I by Aiisha” under the title of “Mirror”. The launch will be in a form of a fashion show and a video campaign featuring celebrities from the Middle East, North Africa and Bollywood, who will attend the fashion show.

On that day, my guests and I will be surrounded by everything beautiful!


Infiniti G37 Convertible

This is a very special line to my heart and I’ll tell you its story after the fashion show. For now, I want to thank my partners, Infiniti (Arabian Automobiles), Blackberry, … Read more...

Raya Abirached wears AIISHA to the Golden Globes 2013

Today I celebrate my 30th birthday.

Little did I know that at 30 I’ll be having a life full of challenges, happiness and success.

Its a formula that each and every one of this email’s readers has participated in. Thank you.

My first received gift was seeing Raya Abirached wearing AIISHA last night at the Golden Globes 2013. The dress witnessed a major public affection as I sat down last night reading all the tweets.

Raya Abirached wears AIISHA
Raya wore a Couture champagne silk dress with a 3D beaded shoulder and looked like a Golden Globes winner herself. She was breath taking, magical … Read more...

AIISHA at the Dubai International Film Festival!

The Dubai International Film Festival came in a festive season, one that calls for celebrations, great movies and lots of good fashion. This year, the DIFF had 3 beautiful ladies wearing AIISHA Couture to its red carpet.
 ♥ Joelle Mardinian: Celebrity makeup artist, Max Factor Ambassador and TV personality Joelle Mardinian wore a Champaign Forest couture dress from AIISHA Couture. Joelle, known for her style, took a new whimsical approach for the DIFF and looked dreamy!
Joelle was on the “Best Dressed” list on several websites such as
 Joelle Mardinian
♥ Raya Abirached: The top international movies are … Read more...