AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, this line suits women with differing needs, backgrounds and tastes. Specifically, the ‘Mirror’ collection reveals the 2 sides of every story and multitude of characters that each person can embody.










Our vision for the brand came to life with support from the Infiniti Centre, part of the Arabian Automobiles Co. A powerful, luxurious and classy brand, these same elements are incorporated within our ‘Mirror’ collection. Months of hard work and planning was facilitated with the cutting edge technology of the Blackberry Z10. Wella Koleston crowned the models and Asma Lmnawar’s hair with trendy hair styles reflected in clean lines of perfection. Revlon was a trendsetter painting the models nails with black French manicure on nude base.


Revlon also touched the models faces and Asma Lmnawar’s with brushes of beauty marking fierce cat eyes on structured nude faces. 5 star catering DISH and Voss water from Norway treated invitees with a refined taste and refreshing water.






Select invitees received their invitations with a special treat that made their hearts beat so fact! A beautiful La Prairie gift bag!

La Prairie

Finally, I wish to thank my partners, press & media, family & friends for their amazing support! I couldn’t have done it without you.


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Mirror (A Prologue)


April 15th will mark the launch of my latest high-end Ready-to-Wear collection “I by Aiisha” under the title of “Mirror”. The launch will be in a form of a fashion show and a video campaign featuring celebrities from the Middle East, North Africa and Bollywood, who will attend the fashion show.

On that day, my guests and I will be surrounded by everything beautiful!


Infiniti G37 Convertible

This is a very special line to my heart and I’ll tell you its story after the fashion show. For now, I want to thank my partners, Infiniti (Arabian Automobiles), Blackberry, Wella, Revlon, La Prairie, Dish catering and VOSS water for their support.


Koleston Foam Hair Color

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Raya Abirached wears AIISHA to the Golden Globes 2013

Today I celebrate my 30th birthday.

Little did I know that at 30 I’ll be having a life full of challenges, happiness and success.

Its a formula that each and every one of this email’s readers has participated in. Thank you.

My first received gift was seeing Raya Abirached wearing AIISHA last night at the Golden Globes 2013. The dress witnessed a major public affection as I sat down last night reading all the tweets.

Raya Abirached wears AIISHA
Raya wore a Couture champagne silk dress with a 3D beaded shoulder and looked like a Golden Globes winner herself. She was breath taking, magical and simply stunning!

Raya Abirached - Golden Globes 2013-1-
Raya Abirached is the Middle East’s sweetheart ambassador with her TV program Scoop and Arab’s Got Talent. You can follow Raya on twitter @Rayascoop

Thank you Raya for choosing AIISHA!

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Aiisha – Ambassador for WELLA!

For as long as I can remember people around and kids at school loved my hair, which made me feel that my hair is my tiara. So I took good care of it and I only used the best products around. When WELLA approached me to become the ambassador of their WELLA Koleston Color-Intense Foam range, I was thrilled! It felt like a childhood dream came true, without even asking for it.

AIISHA for WELLA Koleston Color-Intense Foam

Attached are the press releases and photos of my before and after photos as I used a beautiful chocolate Medium Ash Blonde color 7/1 and I couldn’t be happier with my hair. This range was a perfect match for me because its suitable for practical women who don’t have much time for the hair coloring process and especially to clean the dye’s mess. With WELLA Koleston Color-Intense Foam, you have one less mess to worry about!
We’ve posted 4 looks combining my latest creations with 4 different hair shades using WELLA Koleston Color-Intense Foam on Sayidaty online Magazine. Vote for your favorite look and win some jewelry! Click on Sayidaty and vote!
First Look:
Second Look:
Third Look:
Fourth Look:

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Pantene Clinicare Testimonials

Check out what the UAE fashion and beauty experts such as Huda Kattan, Samira Olfat, Tala Samman and myself have to say on Pantene Clinicare!

I love Pantene Clinicare and swear by it!

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Lebanese Singer YARA wears AIISHA

Seeing famous singer Yara wearing our own AIISHA dress from our latest collection Le Pouvoir de la Poudre was a beautiful result to meeting Yara herself and styling her with few of our pieces.

Yara wears AIISHA for Braun

Yara is a famous Lebanese singer known for her beautiful voice, classiness and her beautiful way of singing the Khaleeji accent. When you listen to her, you get addicted to her sweet and perfect voice.

Yara wears AIISHA for Braun

Below Yara wears AIISHA on the cover of top magazine Kul Al Usra.

Singer Yara wears AIISHA

As she became the face of Braun and came to Dubai to meet the press, we styled Yara in a few outfits that fit her like a glove and complimented her personality. Yara is well known for being more conservative than many other singers and she truly is a Class symbol!

Yara also looked flawless in this AIISHA champaign kaftan – available at Studio 8

Yara wears an AIISHA kaftan

Yara lands her second cover, Ara Magazine, wearing AIISHA! Her makeup looked beautifuly done by Samira Olfat and her hair was beautifully styled by Khaled Kahel and Massimiliano Luca using Braun Satin Hair 7 Curler.

Singer Yara wearins AIISHA

In Dubai, UAE, this collection is available exclusively in Dubai at Frost Boutique, Palmstrip Center, Jumeirah Beach Road. The Kaftan is from Kaftan collection at Studio 8, Jumeirah Beach Road, Dubai – UAE
This is one of my favorite songs for Yara:
Thank you Yara for looking like a piece of art in our AIISHA collection!
Photographs by Atiye R from ATTITUDE

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Join me in a Live Tweet Chat

3D Fashion ShowOn Thursday, 3rd November, Ariel will be hosting its first ever ‘Tweet Chat with Aiisha Ramadan’. Ariel and I brought you the Middle Easts’s first 3D fashion show to life and now, we’ll meet you all on Twitter.

I will be available on the official Arial Arabia twitter account (@ArielArabia) and (@aiisharamadan) from 6pm – 7pm to answer any questions you have about the fashion industry, fashion trends and what to look out for. You know me, you can ask me about anything you like, in this Live Chat, it has to revolve around fashion.

Prepare your questions and let’s tweet…

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The first ever 3D Virtual Fashion Show

A couple of months back, Procter & Gamble approached me for the first of its kind event in the world. The unique first EVER 3D Virtual Fashion Show to showcase a capsule from my upcoming collection “Le Pouvoir de la Poudre – The Power of Powder” as part of the main event star: Ariel 3D! Note that my collection’s name had already been set a while before this opportunity knocked my door as it was inspired by powder tones and the Côte d’Azur reflecting romantic yet powerful cuts.

I immediately said Yes! The hard part was keeping it a secret, but I did!

June Ambrose & Aiisha Ramadan

With Ariel goes deeper to make 3D history being the theme and inspired by the 3D revolution, Ariel is bringing real 3D innovation to the world of Fabrics and Fashion. Ariel scientists have used patented 3D tools and technology to gain a deeper understanding into fabrics, fibers, and stains, and have now developed a new deep cleaning formula; that penetrates deep into the layers to extract stains.

More than 150 people from more than 27 countries, most of them press and some celebrities such as Boy Abunda and Manish Malhotra, came together to be a part of Ariel’s global launch event. The event has already been mentioned in Forbes Magazine and Women’s Wear Daily.

With Ariel being pioneers in their own field, they extended their leadership to the first ever 3D Virtual Fashion Show produced by local company AIR, showcasing few pieces from my Couture collection and hosted by Hollywood celebrity stylist June Ambrose, who flew in from New York to be part of this special event wearing an AIISHA orange dress from the Love Affair collection. Everything in the fashion show was virtual and animated from the catwalk, to the models and myself greeting people on the runway, as well as the virtual kisses and rose petals, which took the viewers by surprise. These elements created depth and excitement.

June Ambrose and Aiisha Ramadan

Colorful 3D Glasses

Another highlight of the event was the 3D Projection Mapping of Ariel in collaboration with LG portraying the ‘Deepest Cleaning Test’ on a large building in a construction site in downtown Dubai produced by Muse Amsterdam. The “Deep Cleaning Test” stained the building with life-like forces of nature and pollution, then “cleaned” it like new.

I only work with brands I believe in. To prove how effective this new technology is, I accidentally got my jersey silk powder pink dress smudged with some Teriyaki sauce and black marks spread out (in the middle of the event) . Naturally I freaked out, but it was caught on camera how I got them off using Ariel 3D Microboosters! The product worked like a charm cleaning the stains preserving my delicate garment.

Many would wonder why Ariel collaborated with a Couture brand? Its simple. Even Couture needs to be cleaned and I choose to take the matters by hand!


The AIISHA collection presented at this fashion show will be officially launched in October in the UAE and in other parts of the world. Stay tuned as this is the dearest collection to my heart!


AIR, P&G and H&K - Some of many brains behind the event


I’d like to thank everybody who worked on this event and topping the list: P&G for their continuous support, H&K for a great opportunity, AIR for their first ever 3D production in the Middle East and June Ambrose for changing my life in a matter of few days.

More coverage of this unique event, including the video, soon.


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Pantene Clinicare Hair Time Renewal

Me, my hair and my signature nails

One day, I looked into the mirror and realized that after a year from growing my hair, it has gone quite long (knock on wood!) For a few years, I had my hair cut trendy short for the sake of my appearance on Dubai TV as a stylist. Then I recalled an old friend’s saying “A woman’s hair is her crown” and I remembered how good I looked with it, at least how much the thought of it brought me to the girl I know better. It was then that I decided to let it grow a bit.

Aiisha as a fashion stylist on Dubai TV

Nothing comes for free! For few years I almost only combed my hair everytime I had a photoshoot, TV appearance or a party to attend. I didn’t even have to purchase a conditioner. When it grew, I was shocked that my soft and shiny hair has become damaged. It created tangles that were so tough to undo and it seriously became a nightmare.

So I trimmed it a bit at the best hairstylist, at least in the Middle East: Steve from Pace e Luce. Still, my hair was damaged. How did that happen! We cut every part of it, and its still dry due to the extensive usage of hair dryers throughout the last couple of years. This is when I started using my Pantene Clinicare Hair Time Renewal range. From the shampoo, to the conditioner to the Oil and spray treatment, the whole range made a massive and instant difference. Its a Japanese formula that meant to create a revolution in hair treatment and it did the job perfectly well.

Pantene Clinicare Hair Time Renewal

Right now, a couple of month since I started using the Pantene Clinicare treatment, I pass my hands through my hair any time of the day and its still smooth, shiny and feels a beautiful weight on my shoulders. My bathing ritual is the shampoo, conditioner, oil – once a week, and after towel drying my hair the spray. As far as I noticed, it’s the full treatment that made the difference.

I have received many emails asking about where to find Pantene Clinicare, so I’m updating my post with the stockists:  



Panda / Danube / Carrefour / Bin Dawood – being rolled out now


Carrefour / Lulu / Union Coop – already available


Al Mira / Dasman / Mega Mart


Village / Lulu / Carrefour


Carrefour / Lulu / Geant / La Marche / select pharmacies such as Al Jazeera and Ruya


Will be available from October 2011

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