Archive for the ‘P&G’ Category

UAE and KSA: Are you ready to win?

Thursday, June 3rd, 2010

Named as Hia magazine’s favorite whitening innovation, Olay White Radiance is giving you the chance to design your dream dress and have myself, Aiisha Ramadan, create it exclusively for you. Olay White Radiance features new whitening technology that works to penetrate skin cells, eight surface cell layers deep, delivering skin fairness with an even tone and soft glow from deep within.

To celebrate just how innovative White Radiance is, Olay has launched a competition for you to create your own dazzling innovation and design your dream dress. It can be a design for something you’d like to wear everyday, or on a once-in-a-lifetime occasion, but it must capture the essence of innovation and radiance. Submit your entry in five simple steps:

1. Register online on www.olayarabia.com (skip this step if you’re already a member)

2. Go to the Olay aisle in participating outlets* from May 23rd to June 5th,2010

3. Enjoy a skincare consultation from one of our Olay beauty consultant, then ask for your entry code

4. Design your dress then log on to www.olayarabia.com and use your entry code to upload your design.

You have till June 15th to do that, after which competition will be closed. A judging panel made up of fashion and beauty industry experts including myself, top magazine editors and an Olay representative will choose one winner from the UAE and one winner from KSA.

Winners will be announced by July 1st, 2010 so keep visiting our blog and www.olayarabia.com to see if your innovative, radiant dress is a winner!

Viva Beauty Awards 2010 coverage

Monday, April 19th, 2010

These are some of the Viva Beauty Awards coverage in Dubai. The winner of the biggest award, the VIVA Reader’s Ultimate Beauty product was of course for Olay Regenerist, which was collected by Monica Shina – wearing Aiisha Ramadan :)

Bottom Left: Simone Heng - Monica Shina - Aiisha Ramadan

Monica Shina from P&G rocking the awards and Aiisha's dress

Viva Beauty Awards

Tuesday, April 13th, 2010

The other day I was at the Viva Beauty Awards and even though non of the awards directly relates to me, but I felt the heart beats of the competitors so loud that they could explode from excitement or disappointment. Luckily for my team P&G, they ended up with the below awards:

  • Best Straightener 2010: Braun Satin Hair
  • Best Electric Hair Remover 2010: Braun Silk-Épil
  • Best Daytime Fragrance 2010: Gucci Flora
  • Ultimate Beauty Product 2010: Olay Regenerist

The last award, as per the host, was voted for by thousands of readers. It is the award of the year.. and my favorite part was seeing Monica Shina walking back and forth to collect her awards wearing an Aiisha dress from the Love Affair collection. Strangers and friends kept approaching her telling her how great she looked. That I think, is the best part of my job.

Monica Shina from P&G wearing Aiisha Ramadan

Braun Silk-épil Xpressive Wet & Dry keeps you smooth as a dolphin!

Sunday, April 11th, 2010

I’m a busy woman. Very busy that I don’t have all day to groom myself, not even everyday. So I chose laser for the most obvious areas in my body and finally after few years, it started to work out. However, for the less exposed parts of my body, that was a nightmare as waxing for me is as painful as it looks in the 40 year-old virgin movie played by Steve Carell!

This is when I discovered that Braun Silk-épil Xpressive Wet & Dry is my time and pain savior as it works in water as well as above. Just like exercising, anything in water becomes less painful and more effortless. In this case, your bath time can be your epilation time with this rechargeable device.

To get the true feeling, a bunch of press ladies and myself were invited to the Atlantis Hotel Dolphin Bay were we experienced touching, dancing and swimming with the dolphins. Nothing could ever beat that experience.

Dolpin kissing Aiisha

Dolpin kissing Aiisha

I’ve been to great events, met with amazing people, been here and there but I promise you, nothing beats the incredible feeling of swimming with a dolphin that is smart, beautiful, extremely soft and incredibly loving.

Aiisha with Dolphin

Aiisha with Dolphin

Thank you Braun for such an amazing experience!

Meeting with Chris Hassall

Tuesday, April 6th, 2010

Sunday, the 4th April, was the first live interaction on my blog and it happened to be with Chris Hassall, the Global External Relations Officer of Procter & Gamble. It was basically a comment/ question from his side and an answer from my side discussing blogs, its importance and its relevance to the Arab world.

On that night, I met with the team of P&G and of course with Chris. I enjoyed every minute of it and I specifically appreciated the ideas Chris and I exchanged. These ideas will soon be reflected on my blog. It’s always amazing to see things from a male’s perspective..

Chris Hassall, Aiisha Ramadan and Yassin Attas

P&G is actually a very active organization when it comes to charity and volunteering. One of their main products (PUR Water Filteration) is one that cleans any contaminated water and makes it drinkable. During the Haiti disaster for example, they gave away what was enough for much more than 300,000 people to drink for 90 days. To know more about PUR, visit http://tiny.cc/kg3s4, and Pur Water.

Having said that, from a fashion perspective, the brand “Aiisha” has few charity projects already in process and to be revealed very soon. Once of which is already in the very latest Emirates Women magazine under the topic of Fashion with a Heart.

And the winner is….

Wednesday, March 31st, 2010

Stephanie Khoury!

Stephanie Khoury

Stephanie Khoury

As per the below post, we had the competition of the one off piece designed by me for Camay’s Pink scent running on Hellwa Fashion. Many great photos were submitted, it was difficult to chose a favorite. However, Stephanie’s look grabbed my attention from the first time I saw her picture with her Louboutins and mini dress (and you know how short my dresses can get swaying on my catwalks). Its sassy, sexy and mostly – Pink!

More competitions will follow and we’ll be announced shortly.

WIN with Aiisha Ramadan and Camay!!

Wednesday, March 3rd, 2010

What I haven’t told you until now is that Camay and I worked on a beautiful project together, very recently. I was asked to design 5 dresses reflecting the personality of Camay’s five new fragrances; Dejour, Crème Delice, Passion, Parfum and Pink. Each of these scents addresses a certain mood that each of us, women, go through sometimes during the same day!

Dejour

Dejour

Dejour is what reminds me of a fresh breath of air.. a practical morning scent. With that, came an off white satin silk jumper with a cowl neck on the back and a beaded bow on a skin color tulle.

Crème Delice

Crème Delice

Crème Delice is my very favorite! Its smells like vanilla and berries.. its about indulging yourself. For that, I created a lavender chiffon silk dress draped like a Roman goddess CRYSTALLIZED™ – by Swarovski Elements.

Passion

Passion

Passion is sensual and mysterious. I had to select a plum purple dress with a diamond resemblance on the neckline.

Parfum

Parfum

Parfum almost always reminds me of some Princess living in a palace with all of her antique and expensive surrounds. Its vintage! The dress, already won in another competition, was about a fully beaded and CRYSTALLIZED™ –  by Swarovski Elements white/ pink bolero with a gathered tulle skirt. It was a modern look for a vintage spirit.

Pink

Pink

Pink says it all. Young, trendy, fun loving gal! Out of that, came my favorite just above the knee dress made of light salmon/ baby pink dress with CRYSTALLIZED™ –  by Swarovski Elements Ruffles and a bow on the neckline. Just like the rest of the dresses, it was made with great care but is indeed the closest to my heart.

Hellwafashion is running a competition this month that gives you the chance to win this dress – it’s a UK 10.

All you have to do is to visit: http://www.hellwafashion.com/ send photos of yourself in either “your favorite fun piece” or “wearing something pink” to reflect the Pink’s spirit, and tell them why you love your outfit.

For Terms & Conditions, please visit: http://bit.ly/YKTGr

Keep an eye on my blog for another competition coming soon, that will give you the chance to win one of my lovely dresses.

Hint: De-construct the dress by wearing a waisted jacket and boots. You may also add to it a belt. Be creative!

De-constructed Pink

De-constructed Pink

Valentine’s Day Premiere Screening

Wednesday, February 10th, 2010
Valentine's Day Poster

Valentine's Day Poster

I don’t usually write about events I attend, but the fact that Olay and Warner Brothers invited us to the first screening of the movie Valentine’s Day, just few days before the famous occasion is  pretty exciting on its own. The movie was from the same spirit of Love Actually, and have a star studded line-up of Hollywood actors and actresses, of which, my very favorite Julia Roberts and her very short – yet moving role.

Its a nice movie, made me laugh several times. Watch it when you just want to relax.

On the red carpet, Olay Regenerist Micro-Scultpting Cream team greeted us with a skin analysis – which revealed pretty interesting information for me, samples and a whole load of fashionistas.

The thing about aging creams is that you don’t need to wait till you age for you to try to reconstruct the damage. In fact, attack aging before it attacks you. In other words, delay it.

So thanks Olay!

Oh! and Happy Valentine’s Day…

Olay Regenerist is in stores, the movie opens this weekend.

Hellwafashion.com was at the event, and she had it covered in pictures.

About the Love Affair

Wednesday, December 23rd, 2009

“Aiisha’s Love Affair show took me on a magical and unimaginable journey. I was so taken by Aiisha’s unique talent, her amazing designs, the use of color and overall story telling brought to life through the beautiful models chosen for the show. This was a prefect story that instantly made me fall in love with Aiisha’s collection and her show on Ice.”

Monica Moghab, Brand PR Beauty Manager, Procter & Gamble (Arabian Peninsula)

Keeping my personal relation with Aiisha aside,i was very proud of her as a Dubai-based designer for having gone hand in hand with Victoria Cazal in order to achieve ”LOVE AFFAIR”
the designs were a true reflection of Aisha’s personality : sophisticated and yet very simple

Graziella Kamel, Dubai TV Presenter
I’m really honoured to attend you latest fashion show, practically speaking, i can find the right word to describe what i felt and what i saw …

that’s not a fashion show! it was much bigger than that, it was a tremendous event were beauty and feelings and art worked hand in hand and showed every one the new concept and methods of fashion but in Aiisha’s way!

this event broke all the records that you had before, its a milestone for your next moves and i’m more than sure that you will surprise everyone .

this not a complement and i’m not over exaggerating  .. that’s simply what i felt. and as i always use to tell you before since we were kids.. a brilliant future is waiting for u AIISHA !!

Wassim Najjar, A Childhood friend