Seeing famous singer Yara wearing our own AIISHA dress from our latest collection Le Pouvoir de la Poudre was a beautiful result to meeting Yara herself and styling her with few of our pieces.
Yara is a famous Lebanese singer known for her beautiful voice, classiness and her beautiful way of singing the Khaleeji accent. When you listen to her, you get addicted to her sweet and perfect voice.
Below Yara wears AIISHA on the cover of top magazine Kul Al Usra.
Singer Yara wears AIISHA
As she became the face of Braun and came to Dubai to meet the press, we styled Yara in a few outfits that fit her like a glove and complimented her personality. Yara is well known for being more conservative than many other singers and she truly is a Class symbol!
Yara also looked flawless in this AIISHA champaign kaftan – available at Studio 8
Yara wears an AIISHA kaftan
Yara lands her second cover, Ara Magazine, wearing AIISHA! Her makeup looked beautifuly done by Samira Olfat and her hair was beautifully styled by Khaled Kahel and Massimiliano Luca using Braun Satin Hair 7 Curler.
Singer Yara wearins AIISHA
In Dubai, UAE, this collection is available exclusively in Dubai at Frost Boutique, Palmstrip Center, Jumeirah Beach Road.
This is one of my favorite songs for Yara:
Thank you Yara for looking like a piece of art in our AIISHA collection!
On Thursday, 3rd November, Ariel will be hosting its first ever ‘Tweet Chat with Aiisha Ramadan’. Ariel and I brought you the Middle Easts’s first 3D fashion show to life and now, we’ll meet you all on Twitter.
I will be available on the official Arial Arabia twitter account (@ArielArabia) and (@aiisharamadan) from 6pm – 7pm to answer any questions you have about the fashion industry, fashion trends and what to look out for. You know me, you can ask me about anything you like, in this Live Chat, it has to revolve around fashion.
A couple of months back, Procter & Gamble approached me for the first of its kind event in the world. The unique first EVER 3D Virtual Fashion Show to showcase a capsule from my upcoming collection “Le Pouvoir de la Poudre – The Power of Powder” as part of the main event star: Ariel 3D! Note that my collection’s name had already been set a while before this opportunity knocked my door as it was inspired by powder tones and the Côte d’Azur reflecting romantic yet powerful cuts.
I immediately said Yes! The hard part was keeping it a secret, but I did!
June Ambrose & Aiisha Ramadan
With Ariel goes deeper to make 3D history being the theme and inspired by the 3D revolution, Ariel is bringing real 3D innovation to the world of Fabrics and Fashion. Ariel scientists have used patented 3D tools and technology to gain a deeper understanding into fabrics, fibers, and stains, and have now developed a new deep cleaning formula; that penetrates deep into the layers to extract stains.
More than 150 people from more than 27 countries, most of them press and some celebrities such as Boy Abunda and Manish Malhotra, came together to be a part of Ariel’s global launch event. The event has already been mentioned in Forbes Magazine and Women’s Wear Daily.
With Ariel being pioneers in their own field, they extended their leadership to the first ever 3D Virtual Fashion Show produced by local company AIR, showcasing few pieces from my Couture collection and hosted by Hollywood celebrity stylist June Ambrose, who flew in from New York to be part of this special event wearing an AIISHA orange dress from the Love Affair collection. Everything in the fashion show was virtual and animated from the catwalk, to the models and myself greeting people on the runway, as well as the virtual kisses and rose petals, which took the viewers by surprise. These elements created depth and excitement.
June Ambrose and Aiisha Ramadan
Colorful 3D Glasses
Another highlight of the event was the 3D Projection Mapping of Ariel in collaboration with LG portraying the ‘Deepest Cleaning Test’ on a large building in a construction site in downtown Dubai produced by Muse Amsterdam. The “Deep Cleaning Test” stained the building with life-like forces of nature and pollution, then “cleaned” it like new.
I only work with brands I believe in. To prove how effective this new technology is, I accidentally got my jersey silk powder pink dress smudged with some Teriyaki sauce and black marks spread out (in the middle of the event) . Naturally I freaked out, but it was caught on camera how I got them off using Ariel 3D Microboosters! The product worked like a charm cleaning the stains preserving my delicate garment.
Many would wonder why Ariel collaborated with a Couture brand? Its simple. Even Couture needs to be cleaned and I choose to take the matters by hand!
The AIISHA collection presented at this fashion show will be officially launched in October in the UAE and in other parts of the world. Stay tuned as this is the dearest collection to my heart!
AIR, P&G and H&K - Some of many brains behind the event
I’d like to thank everybody who worked on this event and topping the list: P&G for their continuous support, H&K for a great opportunity, AIR for their first ever 3D production in the Middle East and June Ambrose for changing my life in a matter of few days.
More coverage of this unique event, including the video, soon.
One day, I looked into the mirror and realized that after a year from growing my hair, it has gone quite long (knock on wood!) For a few years, I had my hair cut trendy short for the sake of my appearance on Dubai TV as a stylist. Then I recalled an old friend’s saying “A woman’s hair is her crown” and I remembered how good I looked with it, at least how much the thought of it brought me to the girl I know better. It was then that I decided to let it grow a bit.
Aiisha as a fashion stylist on Dubai TV
Nothing comes for free! For few years I almost only combed my hair everytime I had a photoshoot, TV appearance or a party to attend. I didn’t even have to purchase a conditioner. When it grew, I was shocked that my soft and shiny hair has become damaged. It created tangles that were so tough to undo and it seriously became a nightmare.
So I trimmed it a bit at the best hairstylist, at least in the Middle East: Steve from Pace e Luce. Still, my hair was damaged. How did that happen! We cut every part of it, and its still dry due to the extensive usage of hair dryers throughout the last couple of years. This is when I started using my Pantene Clinicare Hair Time Renewal range. From the shampoo, to the conditioner to the Oil and spray treatment, the whole range made a massive and instant difference. Its a Japanese formula that meant to create a revolution in hair treatment and it did the job perfectly well.
Pantene Clinicare Hair Time Renewal
Right now, a couple of month since I started using the Pantene Clinicare treatment, I pass my hands through my hair any time of the day and its still smooth, shiny and feels a beautiful weight on my shoulders. My bathing ritual is the shampoo, conditioner, oil – once a week, and after towel drying my hair the spray. As far as I noticed, it’s the full treatment that made the difference.
I have received many emails asking about where to find Pantene Clinicare, so I’m updating my post with the stockists:
KSA
Panda / Danube / Carrefour / Bin Dawood – being rolled out now
UAE
Carrefour / Lulu / Union Coop – already available
QATAR
Al Mira / Dasman / Mega Mart
OMAN
Village / Lulu / Carrefour
BAHRAIN
Carrefour / Lulu / Geant / La Marche / select pharmacies such as Al Jazeera and Ruya
There’s a hot new breakthrough hair care range coming your way soon!
It’s Pantene’s revolutionary fountain of beauty and youth for your tresses, the 1st and only hair renewal regimen in the world, and it has the beauty industry in Asia raving.
It’s a new line that’s all the rage in Asia making beauty experts everywhere delirious with excitement! It has already won Japan’s prestigious VOCE magazine beauty award, MAQUIA’s equally prestigious Hair Care Grand Prize, was chosen as the best beauty product by Marie Claire Japan and it has 95% of beauty editors recommending it to their clients. It’s Pantene’s hair renewal regimen; an outstanding revolutionary range that does miracles for your hair, removing years of damage and restoring it back to its healthy shiny youthful state in just one month. And it’s set to change hair care in the Middle East.
The result of a series of tests was a revolutionary never-before-seen hair care range that can reconstruct the hair’s cuticle, no matter how damaged, removing years off your tresses and leaving your hair shiny, soft, manageable and best of all youthful!
Named as Hia magazine’s favorite whitening innovation, Olay White Radiance is giving you the chance to design your dream dress and have myself, Aiisha Ramadan, create it exclusively for you. Olay White Radiance features new whitening technology that works to penetrate skin cells, eight surface cell layers deep, delivering skin fairness with an even tone and soft glow from deep within.
To celebrate just how innovative White Radiance is, Olay has launched a competition for you to create your own dazzling innovation and design your dream dress. It can be a design for something you’d like to wear everyday, or on a once-in-a-lifetime occasion, but it must capture the essence of innovation and radiance. Submit your entry in five simple steps:
1. Register online on www.olayarabia.com (skip this step if you’re already a member)
2. Go to the Olay aisle in participating outlets* from May 23rd to June 5th,2010
3. Enjoy a skincare consultation from one of our Olay beauty consultant, then ask for your entry code
4. Design your dress then log on to www.olayarabia.com and use your entry code to upload your design.
You have till June 15th to do that, after which competition will be closed. A judging panel made up of fashion and beauty industry experts including myself, top magazine editors and an Olay representative will choose one winner from the UAE and one winner from KSA.
Winners will be announced by July 1st, 2010 so keep visiting our blog and www.olayarabia.com to see if your innovative, radiant dress is a winner!
These are some of the Viva Beauty Awards coverage in Dubai. The winner of the biggest award, the VIVA Reader’s Ultimate Beauty product was of course for Olay Regenerist, which was collected by Monica Shina – wearing Aiisha Ramadan
The other day I was at the Viva Beauty Awards and even though non of the awards directly relates to me, but I felt the heart beats of the competitors so loud that they could explode from excitement or disappointment. Luckily for my team P&G, they ended up with the below awards:
Best Straightener 2010: Braun Satin Hair
Best Electric Hair Remover 2010: Braun Silk-Épil
Best Daytime Fragrance 2010: Gucci Flora
Ultimate Beauty Product 2010: Olay Regenerist
The last award, as per the host, was voted for by thousands of readers. It is the award of the year.. and my favorite part was seeing Monica Shina walking back and forth to collect her awards wearing an Aiisha dress from the Love Affair collection. Strangers and friends kept approaching her telling her how great she looked. That I think, is the best part of my job.
I’m a busy woman. Very busy that I don’t have all day to groom myself, not even everyday. So I chose laser for the most obvious areas in my body and finally after few years, it started to work out. However, for the less exposed parts of my body, that was a nightmare as waxing for me is as painful as it looks in the 40 year-old virgin movie played by Steve Carell!
This is when I discovered that Braun Silk-épil Xpressive Wet & Dry is my time and pain savior as it works in water as well as above. Just like exercising, anything in water becomes less painful and more effortless. In this case, your bath time can be your epilation time with this rechargeable device.
To get the true feeling, a bunch of press ladies and myself were invited to the Atlantis Hotel Dolphin Bay were we experienced touching, dancing and swimming with the dolphins. Nothing could ever beat that experience.
Dolpin kissing Aiisha
I’ve been to great events, met with amazing people, been here and there but I promise you, nothing beats the incredible feeling of swimming with a dolphin that is smart, beautiful, extremely soft and incredibly loving.
On Thursday, 3rd November, Ariel will be hosting its first ever ‘Tweet Chat with Aiisha Ramadan’. Ariel and I brought you the 
