I by Aiisha – SS14 Primrose Path

While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.

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This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.

Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.

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The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.

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Sales, Marketing & PR Contact:

Yulia Storozheva: yulia.s@lead-associates.com

Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.

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Scary Spice Melanie B wear I by Aiisha

Coming back to the scene with all strength, Melanie B, former Spice Girls member also known as Scary Spice, spoke about her future plans to Kate Waterhouse. From being a judge on The X Factor Australia to America’s Got Talent, Melanie was inspired to go back to the studio and record her first single after 8 years “For once in my life”.

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During the interview, Melanie wore an I by Aiisha ready-to-wear indigo blue dress from our “Mirror” collection and looked radiant! Read the entire interview here: http://www.theage.com.au/lifestyle/celebrity/mel-b-ready-to-return-to-oz-20131102-2wsz9.html

Thank you Melanie for choosing to wear I by Aiisha!

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Camilla Luddington wears AIISHA

I was thrilled to see one of my favorite Grey’s Anatomy stars, the gorgeous Camilla Luddington, wearing 9 “I by Aiisha” and “AIISHA” gowns in a beautiful editorial in Regard Magazine. I’ll let you see and judge for yourselves.

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Camilla in Aiisha

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Camilla-Luddington---Regard-Magazine--wearing-AIISHA

I mean isn’t she gorgeous! Thank you Camilla Luddington, Regard Magazine and Style PR for the beautiful coverage.

 

 

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Raya Abirached wears I by Aiisha at the AGT!

Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.

Raya Abirached wears I by Aiisha

Raya Abirached wears I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

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This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with a lot of colors and textures and ultimately makes it more fun to dress her.

I love you Raya!

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Christina Aguilera wears AIISHA

Christina Aguilera always looks gorgeous, but she exceptionally looked fantastic in the promo of The Voice wearing an I by Aiisha hand-beaded cocktail dress!

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There are many powerful voices out there, but Xtina is one that has captured millions of hearts around the world. The Voice returned with its new season on the 23rd of September 2013 on NBC. Judges include Christina Aguilera, Adam Levine, Gee Lo Green and Blake Shelton.

A big thanks for Christina Aguilera and Antonio Esteban.

Christina Aguilera in Aiisha

Photos are copyright of NBC – The Voice 2013

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Candice Accola in I by Aiisha

Since we’ve launched our latest high-end ready-to-wear line I by Aiisha with our first collection “Mirror”, the line has been in high demand. I can promise you that soon it will be in the USA in affordable prices – in comparison to our Couture line – yet maintaining the high quality and in most cases, hand crafting.

Ashanti wore a white beaded number from our collection that was praised by many such as Perez Hilton. Vampire Diaries Candice Accola looked amazing in one of my favorite dresses, a cobalt blue cocktail one, that was featured in the latest issue of Nouveau Magazine

Candice Accola wears I by Aiisha

Candice Accola wears I by Aiisha

Thank you Candice Accola, Style PR and Novue Magazine for a beautiful image.

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Flirt by Aiisha for Iconic: Sorbet Party!

Inspired by a tea party with sorbet icecream and cupcakes, this collection brings a fresh spirit to every woman’s closet. With its cocktails frocks and kaftan chiffon dresses, every woman will find what she loves in it. 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

 

Flirt by Aiisha for ICONIC - 600 AED

Flirt by Aiisha for ICONIC – 600 AED

 

Flirt by Aiisha for ICONIC - 575 AED

Flirt by Aiisha for ICONIC – 575 AED

 

Flirt by Aiisha for ICONIC - 575 AED

Flirt by Aiisha for ICONIC – 575 AED

 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

Flirt by Aiisha for ICONIC - 650 AED

Flirt by Aiisha for ICONIC – 650 AED

Flirt by Aiisha for ICONIC - 450 AED

Flirt by Aiisha for ICONIC – 450 AED

 

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FACES Makeup Competition on MBC TV – Final Challenge

The final challenge for the Faces “Wojooh Jamalek” competition on MBC TV was all about passion. The contestants were given the freedom to create anything, even draw on the body.

The results didn’t do it for me and were in fact slightly disappointing.

Lina gave me the perfect face makeup emphasizing on simplicity and practiced her calligraphy skills by writing a poem verse by Nizar Kabbani about Baghdad – her hometown. I just wondered where did all the great work that I’ve seen from her across the weeks go?

Makeup by Lina

Makeup by Lina

 

Makeup by Namareq

Makeup by Namareq

Below is Lina Hussein with her model.

Makeup by Lina

Makeup by Lina

As for Namareq, no doubt my eyes went straight to her model from the explosion of colors that were going on there. It certainly speaks passion, but an overload of that portion. It was too much texture going on, despite my admiration for parts of it, and the drawing on the body was imperfect.

Makeup by Namareq

Makeup by Namareq

Namareq said that the work she’s done needed more time and I believe her.

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Makeup by Namareq

Below is Namareq Al Mansoury with her model

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Makeup by Namareq

Its too unfortunate that they didn’t make me wonder much which is best because neither one was that great. I just think that if you’re not so good at body painting or that if you would need too much time, then do less of it rather than spend a lot of time trying to work it out. Its just hard for me to believe that after all I’ve seen from them, these looks are their “Best Work”, because they’re not. I’ve seen them do tons better.

In the end, both finalists were incredible throughout the competition. They have demonstrated a level of professionalism and creativity that I haven’t seen in a long time in the Middle East. In general, the decision was hard to make. Lina Hussein was announced the winner and Namareq Al Mansoury is the runner up for this competition and will be the official makeup artist for my upcoming look book.

To watch the previous episode (Gold Challenge), please view the below video

The program was presented by the beautiful Hind Boumchamar and I salute her and her team for their hard work presenting this beautiful program.

Hind Boumchamar

Hind Boumchamar

Also a big thank you for FACES and Mahmoud Rashad for the opportunity of being a judge on this show. It was a great experience.

 

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FACES Makeup Competition on MBC TV – 3rd Challenge

You remember how my career in fashion started? It was all about dressing my Barbie dolls using my aunt’s fabric left overs from her stitching days. With that, came a nostalgic challenge for this week on MBC TV with Faces: Barbie Makeup.

(Below is my look during this episode)

Aiisha Ramadan talking about Ange's makeup

Aiisha Ramadan talking about Ange’s makeup

One thing I have concluded from this week’s challenge is that creating a Barbie makeup is anything but easy. In fact, it takes few to get it right.

My favorite for this week’s challenge was Namareq. This girl is proving to have an eye for beauty, glamour and perfection. She not only got the theme to its core, but she also took a beautiful turn with accessorising her model making her look like one of the Barbie dolls I once had. Her work was impeccable.

Makeup by Namareq

Makeup by Namareq

My second favorite was Ange. At this stage, I have realized that Ange needs to step out of the box and push her boundaries to become a trendsetter not just a good makeup artist. I also have to admit that this was the beginning of her revolution. I just hope she keeps moving forward.

Makeup by Namareq

Makeup by Namareq

Risellene did a very different type of Barbie makeup. For some, it wasn’t at all a Barbie makeup. It was audacious, but not exactly where the theme was going. For others, she has broken the boundaries of a typical Barbie makeup, which was good. For me, it was good but didn’t stand out.

Makeup by Risellene

Makeup by Risellene

Lina surprised me this week. Although her model definitely looked like a doll, it definitely wasn’t a Barbie. It was perfect! It was everything I’d want to see in a “Fantasy Makeup”. However, for a Barbie’s makeup, it was too intense, heavy and overly contoured. I had mixed feelings about it as I truly loved it and she was by no means one of the worst looks. Having said that, among the 4 beautiful looks, she lost track of work from the original mission the most. Its also good for her to stay alert for future challenges as I want to see the best from her.

Makeup by Lina

Makeup by Lina

Hadjira was one of the bottom 3 in this episode. Her makeup was beautiful and clean, but it carried absolutely no Barbie effort. It was something a woman could wear on her daily activities. If time permits, a makeup artist should invest in her research once a client hands her out the brief. Till this moment, I haven’t seen real creativity from Hadjira and she needs to work on herself a lot more.

Makeup by Hadjira

Makeup by Hadjira

As for Raffle, who chose to withdraw from this competition for personal reasons, I have admired her bold creativity and theatrical approach. Raffle is a makeup artist with clear identity. For this challenge, Raffle gave a Barbie doll in her own way. However, technically, she should have done a better job knowing her level of work and her love for fantasy. Anyways, I only wish her best of luck in her future career.

Makeup by Raffle

Makeup by Raffle

Next week’s challenge is a favorite of mine: Glamour, or what I refer to as Retro. I can’t wait to see what each contestant will bring to the table.

 

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FACES Makeup Competition on MBC TV – 2nd Challenge

The second week’s challenge on FACES makeup competition airing every Sunday morning live on MBC TV “Sabah Alkheir Ya Arab” program was a tough one: “Mysterious Arabic” with blue being the main color.

I went for a retro glamorous look for this episode

I went for a retro glamorous look for this episode

I’m into simpler makeup, well toned face, contoured bones and defined eyes.. a flattering makeup. Makeup artists can easily take a very wrong direction with Mysterious Arabic. Unfortunately, some of the contestants took that path.

Some, on the other hand, nailed it and exceeded my expectations giving incredibly beautiful results! I was truly impressed.

My top choices where: Namareq and Lina Hussein. Each had her own style but both had clean work, spot on with the concept yet on an international level. Both executed elegant results.

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Lina Hussein

Makeup by Lina Hussein

Lina has a gift. She can transform any face into a beautiful one. In the first challenge, I wondered if the model’s natural beauty helped her out. It looks like I was wrong but I’ll only know for sure in the next challenge.

Makeup by Risellene

Makeup by Risellene

Risellene and Ange did beautiful work too but Risellene’s makeup didn’t exactly portray “Mysterious Arabic makeup”. It was more of a beautiful smokey makeup. Ange had beautiful results with the pop out turquoise and the beautifully toned face but I wish she could take more risk in the upcoming challenge.

Makeup by Ange

Makeup by Ange

I had mixed feelings about Hadjira’s makeup as she understood this week’s challenge well but I felt the outcome was too much. The face was too glittery and the colors were intense.

Makeup by Hadjira

Makeup by Hadjira

The weakest were Lina Zoghaib and Raffle. Lina’s work was very amateur and it wasn’t clean around the eyes. It was completely out of her element and that’s what I love about this competition. It pushes talents in directions they never thought they’d take and it brings the best and worst in them. Hard luck for Lina in this competition, with a little more practice, I have no doubt she will be great.

Makeup by Lina Zoghaib

Makeup by Lina Zoghaib

Raffle on the other hand needs a canvas to draw on. Faces restrict her work as she has a very theatrical approach to her makeup. This is good creativity but not for your every day clients. I can’t wait to see how Raffle will evolve in the upcoming challenges.

Makeup by Raffle

Makeup by Raffle

Each week carries a tougher challenge than the week after. Stay tuned for next week’s post after the “Barbie’s Makeup” or watch me judge the contestants live every Sunday between 12 – 2pm Dubai local time on MBC1 TV.

 

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