The re-launch of Aiisha Ramadan

I presented the relaunch of my brand – Aiisha Ramadan – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.

After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East.  My love for couture and the fantasies it surrounds me with, is what got me into the fashion world after all!

celebs

Couture

However, my belief was, and still is, that my true essence is in the ready-to-wear business – but I needed some commercial guidance. This is when I met Asil Attar and the Est2014 (Established 2014) team, and together we set out on a journey to restructure and manage my brand, and to mentor me as a person, a designer and an individual.

The process started in December 2013 and it was so emotional, cleansing my soul and mind. It was an incredible journey in search of Aiisha Ramadan. I had to literally choose between 1. Being a couture designer spending thousands on extravagant shows and one off pieces to impress my audience or 2. Being a brand that will leave a legacy for decades to come with its wearable and affordable lines. I chose what my essence stood for without letting go of my couture fantasies.

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So for my first official ready-to-wear collection, we focused on quality rather than quantity by displaying signature silhouettes that will be the core of the Aiisha Ramadan brand moving forward. It’s fair to say that every piece I displayed was made with pure love, passion, dedication and a vision of where this brand will be in the near future.

The inspiration for my A/W ‘15 collection is ‘City Lights’. As I drive by, or fly above, the magical ceremony created by all the lights embracing the city at night, I’m mesmerized by the geometry, the colours and the reflections on the buildings. There’s magic created when all of these elements unite.. they play on my imagination, creating elegant, effortless and refined lines.

For my A/W’15 collection I partnered with Dhamani jewelry. Their incredible sets of diamonds represent the brightest lights in a dark sky. With each look from day wear to couture, each ring, each necklace and earrings, adds a touch of glamour and timeless beauty that can’t be ignored.

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The last several months have been extremely busy for me, I had to raise another human being for the first time – my beautiful daughter.  Although it happens all the time with others, it was a first for me.  It was an exhausting yet incredible, life changing experience. The thought that every decision I now take, will shape my baby’s life is an immense responsibility.  My journey of discovery was a lot more challenging when coupled with being new to motherhood. But in the end we all pulled through and I’m extremely proud to say this is my favourite collection to date.

Aiisha Ramadan is a brand with a global vision that is dedicated to offering its clients a variety to their wardrobe that stands the test of time – simple, refined, elegant, effortless and timeless. It’s about time the Middle East region exports some real ready-to-wear fashion and I never fail to be a pioneer among the few Middle East designers endorsing this domain.

AW15-Sum up

Thank you for your incredible souls that have supported me throughout the way and I look forward to sharing with you my new journey as it unfolds.

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Felicity Huffman wears Aiisha

Best known for her incredible role at Desperate Housewives, Felicity Huffman is now busy promoting the new drama ‘American Crime’ where she plays a mother coming to terms with the death of her son.

On the 18th of March, Huffman was the center of attention at a press conference promoting the new series. She looked stunning wearing an Aiisha ready-to-wear off white pencil skirt dress with an offwhite lace on nude silk lining “Victory”.

Felicity Huffman Felicity Huffman wears Aiisha IMG_0199

Apart from the fact that I love Felicity, I’ve always wondered which personality from the Desperate Housewives characters my girlfriends related to. For me, it was definitely Lynette Scavo.

Thank you Felicity Huffman for wearing Aiisha and Linda Medvene for the styling.

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Raya Abirached opens and closes AGT wearing Aiisha

I truly love this woman as I relate to her. She’s classy, elegant, and is constantly evolving. I’m very proud to be associated with Raya Abirached when it comes to her fashion choices or any other choices for that matter.

Raya opened the live episodes of Arabs Got Talent 2015 wearing a black ready-to-wear Aiisha Ramadan bodycon and closed the show at the finale wearing an indigo blue Aiisha couture draped silk gown embroidered using Swarovski crystals. I love how she wears my designs perfectly. Tight enough to highlight her beautiful figure and conservative enough to keep it elegant.

Raya AGT1 Raya AGT finale

 

Just perfect.

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Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

Fashion & Lifestyle - page 12

Fashion & Lifestyle - page 13

Thank you Fatina and Rosanna for such a lovely interview!

 

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WIN a Lolita Lempicka Cuff and Perfume!

WIN this limited edition Lolita Lempicka gold plated cuff AND the latest fragrance Elle L’aime by commenting on my instagram post stating “what special occasion you would wear the Lolita Lempicka cuff to”. To quality, make sure to hashtag #AiishaLovesLolita

LL gold-plated cuff

Elle Laime

Here are the Terms & Conditions:

- Comment on my instagram post stating “what special occasion you would wear the Lolita Lempicka cuff to”

-  Mention @aiisharamadan and #AiishaLovesLolita on Instagram and Twitter in order to find your post

- Follow @aiisharamadan on Instagram and Twitter

- This competition ends on the 26th of December

- Winner will be contacted for their location to ship the prize wherever they are!

- Any entry that doesn’t meet these terms and conditions will not be considered.

 

Enjoy and good luck!

I LOVE LOLITA

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Raya Abirached wears I by Aiisha at the AGT!

Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.

Raya Abirached wears I by Aiisha

Raya Abirached wears I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

raya AGT

This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with a lot of colors and textures and ultimately makes it more fun to dress her.

I love you Raya!

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Keri Hilson wears I by Aiisha

While I was giving my second collection from my recently launched ready-to-wear line I by Aiisha final finishing touches, my first collection is still harvesting its success in Hollywood!

On the 28th of August, singer and actress Keri Hilson looked gorgeous to perfection with her darker hair, long braids, beautiful gold accessories wearing a long black Dita gown from my I by Aiisha Fall/Winter 2013 collection. Keri kept it simple yet sophisticated.

Keri Hilson wears I by Aiisha

Keri was beautifully styled by Monica Rose as she arrived to the premiere for the third installment of the science fiction thriller “Riddick”, in which she plays “Shirah” a prisoner opposite action star Vin Diesel.

Premiere Of Universal Pictures' "Riddick" - Arrivals

To tell you more about the Dita dress, this is one of the most special pieces to my heart as it appeals to every woman. You can wear it open back with a long slit with the button loops acting as decorative elements, or you can close them for a more conservative look. The best thing about it is that its so simple and calls for statement accessories. I have made it in beautiful colors like cobalt blue, red, black and off white. I have to say that the Dita dress is the signature dress from I by Aiisha.

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I by Aiisha - Dita FRONT

I by Aiisha - Dita BACK

Thank you Keri Hilson, Monica Rose and Style PR for a beautiful outcome.

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FACES Makeup Competition on MBC TV – Final Challenge

The final challenge for the Faces “Wojooh Jamalek” competition on MBC TV was all about passion. The contestants were given the freedom to create anything, even draw on the body.

The results didn’t do it for me and were in fact slightly disappointing.

Lina gave me the perfect face makeup emphasizing on simplicity and practiced her calligraphy skills by writing a poem verse by Nizar Kabbani about Baghdad – her hometown. I just wondered where did all the great work that I’ve seen from her across the weeks go?

Makeup by Lina

Makeup by Lina

 

Makeup by Namareq

Makeup by Namareq

Below is Lina Hussein with her model.

Makeup by Lina

Makeup by Lina

As for Namareq, no doubt my eyes went straight to her model from the explosion of colors that were going on there. It certainly speaks passion, but an overload of that portion. It was too much texture going on, despite my admiration for parts of it, and the drawing on the body was imperfect.

Makeup by Namareq

Makeup by Namareq

Namareq said that the work she’s done needed more time and I believe her.

Makeup by Namareq

Makeup by Namareq

Below is Namareq Al Mansoury with her model

Makeup by Namareq

Makeup by Namareq

Its too unfortunate that they didn’t make me wonder much which is best because neither one was that great. I just think that if you’re not so good at body painting or that if you would need too much time, then do less of it rather than spend a lot of time trying to work it out. Its just hard for me to believe that after all I’ve seen from them, these looks are their “Best Work”, because they’re not. I’ve seen them do tons better.

In the end, both finalists were incredible throughout the competition. They have demonstrated a level of professionalism and creativity that I haven’t seen in a long time in the Middle East. In general, the decision was hard to make. Lina Hussein was announced the winner and Namareq Al Mansoury is the runner up for this competition and will be the official makeup artist for my upcoming look book.

To watch the previous episode (Gold Challenge), please view the below video

The program was presented by the beautiful Hind Boumchamar and I salute her and her team for their hard work presenting this beautiful program.

Hind Boumchamar

Hind Boumchamar

Also a big thank you for FACES and Mahmoud Rashad for the opportunity of being a judge on this show. It was a great experience.

 

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FACES Makeup Competition on MBC TV – 6th Challenge

 

A successful look portraying the queen of gold who loved her people and was betrayed by them, rises from the dead to revenge – by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Lina Hussein proved me right once again. The model behind her makeup looked beautiful and truthfully this was the first time this model looked that good in this competition. Lina can simply make anyone look more beautiful. Lina portrayed a Queen of love full of romance.

Makeup by Lina

Makeup by Lina

Makeup by Lina

Makeup by Lina

Risellene is the perfect makeup artist for fashion shows. With her European approach, she proves to be very creative and thinks outside the box. Unfortunately, she doesn’t relate much to the Arab market. This look specifically didn’t feel complete and the gold paper was too spread in an incoherent way, especially under the eyes, it didn’t do it for me. Hard luck for Risellene; however, rest assure this is a name you will see a lot more of in the near future.

Makeup by Risellene

Makeup by Risellene

Makeup by Risellene

Makeup by Risellene

Next week’s episode will be the finale. The challenge is all about Passion. It will be a tough one. However, because both finalists are incredibly good, I have announced that the runner up will be the official makeup artist of my upcoming lookbook. Stay tune.

 

 

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FACES Makeup Competition on MBC TV – 3rd Challenge

You remember how my career in fashion started? It was all about dressing my Barbie dolls using my aunt’s fabric left overs from her stitching days. With that, came a nostalgic challenge for this week on MBC TV with Faces: Barbie Makeup.

(Below is my look during this episode)

Aiisha Ramadan talking about Ange's makeup

Aiisha Ramadan talking about Ange’s makeup

One thing I have concluded from this week’s challenge is that creating a Barbie makeup is anything but easy. In fact, it takes few to get it right.

My favorite for this week’s challenge was Namareq. This girl is proving to have an eye for beauty, glamour and perfection. She not only got the theme to its core, but she also took a beautiful turn with accessorising her model making her look like one of the Barbie dolls I once had. Her work was impeccable.

Makeup by Namareq

Makeup by Namareq

My second favorite was Ange. At this stage, I have realized that Ange needs to step out of the box and push her boundaries to become a trendsetter not just a good makeup artist. I also have to admit that this was the beginning of her revolution. I just hope she keeps moving forward.

Makeup by Namareq

Makeup by Namareq

Risellene did a very different type of Barbie makeup. For some, it wasn’t at all a Barbie makeup. It was audacious, but not exactly where the theme was going. For others, she has broken the boundaries of a typical Barbie makeup, which was good. For me, it was good but didn’t stand out.

Makeup by Risellene

Makeup by Risellene

Lina surprised me this week. Although her model definitely looked like a doll, it definitely wasn’t a Barbie. It was perfect! It was everything I’d want to see in a “Fantasy Makeup”. However, for a Barbie’s makeup, it was too intense, heavy and overly contoured. I had mixed feelings about it as I truly loved it and she was by no means one of the worst looks. Having said that, among the 4 beautiful looks, she lost track of work from the original mission the most. Its also good for her to stay alert for future challenges as I want to see the best from her.

Makeup by Lina

Makeup by Lina

Hadjira was one of the bottom 3 in this episode. Her makeup was beautiful and clean, but it carried absolutely no Barbie effort. It was something a woman could wear on her daily activities. If time permits, a makeup artist should invest in her research once a client hands her out the brief. Till this moment, I haven’t seen real creativity from Hadjira and she needs to work on herself a lot more.

Makeup by Hadjira

Makeup by Hadjira

As for Raffle, who chose to withdraw from this competition for personal reasons, I have admired her bold creativity and theatrical approach. Raffle is a makeup artist with clear identity. For this challenge, Raffle gave a Barbie doll in her own way. However, technically, she should have done a better job knowing her level of work and her love for fantasy. Anyways, I only wish her best of luck in her future career.

Makeup by Raffle

Makeup by Raffle

Next week’s challenge is a favorite of mine: Glamour, or what I refer to as Retro. I can’t wait to see what each contestant will bring to the table.

 

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