I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!
Its quite detailed and put together in a very lovely way. Read on..
Thank you Fatina and Rosanna for such a lovely interview!
Since we’ve launched our latest high-end ready-to-wear line I by Aiisha with our first collection “Mirror”, the line has been in high demand. I can promise you that soon it will be in the USA in affordable prices – in comparison to our Couture line – yet maintaining the high quality and in most cases, hand crafting.
Ashanti wore a white beaded number from our collection that was praised by many such as Perez Hilton. Vampire Diaries Candice Accola looked amazing in one of my favorite dresses, a cobalt blue cocktail one, that was featured in the latest issue of Nouveau Magazine
Candice Accola wears I by Aiisha
Thank you Candice Accola, Style PR and Novue Magazine for a beautiful image.
Inspired by a tea party with sorbet icecream and cupcakes, this collection brings a fresh spirit to every woman’s closet. With its cocktails frocks and kaftan chiffon dresses, every woman will find what she loves in it.
I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.
The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, this line suits women with differing needs, backgrounds and tastes. Specifically, the ‘Mirror’ collection reveals the 2 sides of every story and multitude of characters that each person can embody.
Our vision for the brand came to life with support from the Infiniti Centre, part of the Arabian Automobiles Co. A powerful, luxurious and classy brand, these same elements are incorporated within our ‘Mirror’ collection. Months of hard work and planning was facilitated with the cutting edge technology of the Blackberry Z10. Wella Koleston crowned the models and Asma Lmnawar’s hair with trendy hair styles reflected in clean lines of perfection. Revlon was a trendsetter painting the models nails with black French manicure on nude base.
Revlon also touched the models faces and Asma Lmnawar’s with brushes of beauty marking fierce cat eyes on structured nude faces. 5 star catering DISH and Voss water from Norway treated invitees with a refined taste and refreshing water.
Select invitees received their invitations with a special treat that made their hearts beat so fact! A beautiful La Prairie gift bag!
Finally, I wish to thank my partners, press & media, family & friends for their amazing support! I couldn’t have done it without you.
Its time of the year where fans nominate their favorite designers and boutiques for the Grazia Style Awards. If you have a minute, please nominate me Aiisha Ramadan in the “Best Regional Designer” section and Frost boutique for the “Best Boutique”
After the success of our first bridal collection for Frost, we decided to pleasantly surprise our clientele with a collection that is set to redefine the parameters of white elegance. Aiisha’s White for Frost 2013 bridal collection bridges the intricacy of couture with the understated glamour of ready to wear.
This ready to wear collection, which is more relevant to our Couture style using extensive amounts of Italian tulle, silk and French lace is set to appeal to a true modern yet timeless bride. Sleeves and beaded lace with an antique style hand beading are the main elements reflected in this collection that marks the return of “less is more”. Less skin to show will only make the bride appear more gorgeous than even through our designs that were inspired by the authenticity and of iconic bridal dresses across the history of bridal couture. Dramatic trains are the focal point of our signature pieces. Adorned with Swarovski Elements, some have the lace speak a fairy tale for its viewers.
Our collection is sold exclusively at FROST Boutique, which is on the 1st Floor of the Palm Strip Center, Jumeirah Beach Road, Dubai – UAE. Moreover, we continue to offer our bespoke service for the bride that wants a customized detail on her big day.
The arrival of winter beckons ladies everywhere to dress up and step out in style and where better to start shopping than at ICONIC as it launches Aiisha Ramadan’s winter ‘Flirt by Aiisha Ramadan’ capsule collection. This is Aiisha’s 2nd collection for ICONIC and its offering the season’s latest trends, the collection exudes a metallic rock chic attitude that will send temperatures soaring! And with a striking shift from fuchsia pinks and mint greens to metallic blues, blacks, silver and gold, every outfit takes fashion to the next level.
Moving further into the season, roman cut dresses let you re-live the time when the great Julius Ceaser ruled, while metal spike studded maxis will let every woman embark on a journey to live her romantic version of rock metal. But don’t forget to make some space in your wardrobe for one of this season’s must- have’s — Lace, perfect for every occasion!
Available in stores from now onwards, the capsule collection features 8 exquisite pieces priced from AED 500 and above. So, be ICONIC this season and don’t forget to get flirty with Aiisha Ramadan!
At the moment, ICONIC stores are available in many locations locations across the UAE and KSA but Aiisha’s collection is available in the below list. From spring 2013, there will be 23 stores across the GCC:
a. UAE :
Dubai Mall – Dubai
Al Wahda Mall – Abu Dhabi
Marina Mall – Dubai
Al Ain Mall – Al Ain
Sahara Center – Sharjah
b. KSA : - Riyadh
Al Qasar Mall
Mall of Dhahran
Al Shatie Mall
Othaim Mall, Hofuf
Al Noor Mall
c. Kuwait :
Check out my interview with MBC TV on Sabah Alkheir Ya Arab with a mini fashion show and models showcasing this collection:
A very cool line by AIISHA has just launched across 18 stores in the GCC, FLIRT by Aiisha for ICONIC!
The brand AIISHA has always been recognized for high-end couture, where over the past fashion seasons hit designs emerged. FLIRT by AIISHA for ICONIC is a ready-to-wear collection born to capture the spontaneity and elegance of the designs. The first collection launched displays AIISHA’s best sellers in a variety of vivid colors to refresh every woman’s closet. Its comfortable yet feels like a custom-made one for every woman to flirt with her dresses. The collection is available in seven key styles in fabrics such as chiffon, satin and silk, capturing the summer’s trends with maxi dresses, kaftans and also an LBD with a twist.
FLIRT by Aiisha for ICONIC
FLIRT by Aiisha for ICONIC
FLIRT by Aiisha for ICONIC
FLIRT by Aiisha for ICONIC
Its our first ever ready-to-wear line and this collection specifically retails at very affordable rates starting from 295 Dhs and ending at just 500 Dhs.
La Moda Dubai said it best: Summer dressing not up your alley? Then don’t ditch your dreams of donning Aiisha Ramadan creations just yet. We heard the designer is cooking up a much-bigger Autumn/Winter 2012 collection exclusively for ICONIC!
YES! The Autumn/Winter 2012 collection is to die for!
You can now shop for Aiisha high end pret-a-porter pieces in Wafi Center at VALLEYDEZ.
VALLEYDEZ specializes in hand picked designer clothes from all around the world and that might not be available in other places in the Middle East. This funky boutique is colorful and is like its name, The Valley of Designers.
Cupid, Valentine just got sexier! This Valentine’s Day, fabulous couture designer and Dubai’s very own Aiisha Ramadan will launch her limited edition casual line of clothing exclusively for Galeries Lafayette. The collection seeks inspiration from all that we love about love itself!
After such a great success that the Love Affair collection has achieved at the Galeries Lafayette, we come back again, now with a Valentine Special Collection for 2 weeks from the 1st Feb till the 14th Feb.
Our new line is designed for the confidant but romantic woman who isn’t afraid to express her emotions on her apparel. This is where we used Black, White and Red to express a confident women, but with hearts CRYSTALLIZED™ – Swarovski Elementsto unveil the more romantic side of every woman.
Within the collection you’ll find a range of lingerie/ swimsuits, Ornamented Necklaces, T-Shirts, Tops, Jersey Dresses, Jumpers, Cocktail and Evening Dress to maintain the Aiisha signature style. Prices range from 160 – 2900 Dhs!
The collection is both limited and affordable, a rare combination. Check it out and have a Happy Valentine’s