The re-launch of Aiisha Ramadan

I presented the relaunch of my brand – Aiisha Ramadan – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.

After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East.  My love for couture and the fantasies it surrounds me with, is what got me into the fashion world after all!

celebs

Couture

However, my belief was, and still is, that my true essence is in the ready-to-wear business – but I needed some commercial guidance. This is when I met Asil Attar and the Est2014 (Established 2014) team, and together we set out on a journey to restructure and manage my brand, and to mentor me as a person, a designer and an individual.

The process started in December 2013 and it was so emotional, cleansing my soul and mind. It was an incredible journey in search of Aiisha Ramadan. I had to literally choose between 1. Being a couture designer spending thousands on extravagant shows and one off pieces to impress my audience or 2. Being a brand that will leave a legacy for decades to come with its wearable and affordable lines. I chose what my essence stood for without letting go of my couture fantasies.

IMG_9380

11193331_10152957714958068_4379854395514908547_n

So for my first official ready-to-wear collection, we focused on quality rather than quantity by displaying signature silhouettes that will be the core of the Aiisha Ramadan brand moving forward. It’s fair to say that every piece I displayed was made with pure love, passion, dedication and a vision of where this brand will be in the near future.

The inspiration for my A/W ‘15 collection is ‘City Lights’. As I drive by, or fly above, the magical ceremony created by all the lights embracing the city at night, I’m mesmerized by the geometry, the colours and the reflections on the buildings. There’s magic created when all of these elements unite.. they play on my imagination, creating elegant, effortless and refined lines.

For my A/W’15 collection I partnered with Dhamani jewelry. Their incredible sets of diamonds represent the brightest lights in a dark sky. With each look from day wear to couture, each ring, each necklace and earrings, adds a touch of glamour and timeless beauty that can’t be ignored.

10394567_886853494711981_1295532204990006159_n

The last several months have been extremely busy for me, I had to raise another human being for the first time – my beautiful daughter.  Although it happens all the time with others, it was a first for me.  It was an exhausting yet incredible, life changing experience. The thought that every decision I now take, will shape my baby’s life is an immense responsibility.  My journey of discovery was a lot more challenging when coupled with being new to motherhood. But in the end we all pulled through and I’m extremely proud to say this is my favourite collection to date.

Aiisha Ramadan is a brand with a global vision that is dedicated to offering its clients a variety to their wardrobe that stands the test of time – simple, refined, elegant, effortless and timeless. It’s about time the Middle East region exports some real ready-to-wear fashion and I never fail to be a pioneer among the few Middle East designers endorsing this domain.

AW15-Sum up

Thank you for your incredible souls that have supported me throughout the way and I look forward to sharing with you my new journey as it unfolds.

Related Colors:

Raya Abirached opens and closes AGT wearing Aiisha

I truly love this woman as I relate to her. She’s classy, elegant, and is constantly evolving. I’m very proud to be associated with Raya Abirached when it comes to her fashion choices or any other choices for that matter.

Raya opened the live episodes of Arabs Got Talent 2015 wearing a black ready-to-wear Aiisha Ramadan bodycon and closed the show at the finale wearing an indigo blue Aiisha couture draped silk gown embroidered using Swarovski crystals. I love how she wears my designs perfectly. Tight enough to highlight her beautiful figure and conservative enough to keep it elegant.

Raya AGT1 Raya AGT finale

 

Just perfect.

Related Colors:

Rita Volk wears AIISHA

For the People’s Choice Awards, Rita Volk wore an AIISHA couture cocktail dress in black and nude. This little number was all hand-embroidered with Swarovski Elements an hand-cut out to reveal the silk nude lining underneath. As a result, this combination gave Rita a chic and edge. She was even named as one of the Best Dressed by MTV and numerous other media, I couldn’t agree more!

Rita Volk is a beautiful young actress and is the star of Faking It, which was nominated for Favorite Cable TV Comedy.

RITA-VOLK

My favourite part is that I can see how my fashion is attracting the young starlets I think because we both speak the same language. We are both young at heart yet can pull out a great sense of fashion and edge. I love this language.

tumblr_nhu7pqQLIc1tbelveo1_500

Thank you to Rita Volk and all team behind this placement!

Related Colors:

Hanna Perez wears I by Aiisha

Pop artist Hanna Perez, from the Latin American duo Ha-Ash, wears I by Aiisha dresses from our ready-to-wear SS14 collection “Primrose Path” at the MTV Millennial Awards 2014.

Hannah Perez wears AIISHA

Hannah pulls off two of our favourite dresses, “Future” and “Bubbles”. Both dresses are fun and are made of unique textiles. Future is a multi-coloured printed Italian piece that reveals the separate lining underneath due to the holes in the fabric. Bubbles is made of a neon mandarin eco-friendly incredibly light and foamy textile from Switzerland with hand embroidery using Swarovski Elements on the bust.

Haash wears AIISHA

Here are the dresses from our look book:

Future by AIISHA

Bubbles by AIISHA

Thank you Hannah for choosing AIISHA.

Related Colors:

Aiisha in AL-Sahafa USA!

I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!

Its quite detailed and put together in a very lovely way. Read on..

Fashion & Lifestyle - page 12

Fashion & Lifestyle - page 13

Thank you Fatina and Rosanna for such a lovely interview!

 

Related Colors:

AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, this line suits women with differing needs, backgrounds and tastes. Specifically, the ‘Mirror’ collection reveals the 2 sides of every story and multitude of characters that each person can embody.

AIISHA_CATWALK-14

AIISHA_CATWALK-17

AIISHA_CATWALK-29

AIISHA_CATWALK-34

 

AIISHA_PRESS_LOWEREDITS-60

AIISHA_PRESS_LOWEREDITS-88

904356_506395389424462_1890942838_o

Postcard-Blackberry-2

Our vision for the brand came to life with support from the Infiniti Centre, part of the Arabian Automobiles Co. A powerful, luxurious and classy brand, these same elements are incorporated within our ‘Mirror’ collection. Months of hard work and planning was facilitated with the cutting edge technology of the Blackberry Z10. Wella Koleston crowned the models and Asma Lmnawar’s hair with trendy hair styles reflected in clean lines of perfection. Revlon was a trendsetter painting the models nails with black French manicure on nude base.

901882_506397929424208_1301213471_o

Revlon also touched the models faces and Asma Lmnawar’s with brushes of beauty marking fierce cat eyes on structured nude faces. 5 star catering DISH and Voss water from Norway treated invitees with a refined taste and refreshing water.

902928_506393366091331_2009774642_o

revlon

_MG_4750

894998_506529299411071_30409842_o

tumblr_lpmi8ayLwv1qkhaxko1_400

Select invitees received their invitations with a special treat that made their hearts beat so fact! A beautiful La Prairie gift bag!

La Prairie

Finally, I wish to thank my partners, press & media, family & friends for their amazing support! I couldn’t have done it without you.

AIISHA_CATWALK-40

Related Colors:

Grazia Awards Nominations

Its time of the year where fans nominate their favorite designers and boutiques for the Grazia Style Awards. If you have a minute, please nominate me Aiisha Ramadan in the “Best Regional Designer” section and Frost boutique for the “Best Boutique

 http://www.ahlanlive.com/grazia-style-awards-2013/categories

Thank you always!

Related Colors:

WHITE by Aiisha for Frost Bridal 2013 in store!

After the success of our first bridal collection for Frost, we decided to pleasantly surprise our clientele with a collection that is set to redefine the parameters of white elegance. Aiisha’s White for Frost 2013 bridal collection bridges the intricacy of couture with the understated glamour of ready to wear.
Aiisha-Faith
Aiisha-Faith
This ready to wear collection, which is more relevant to our Couture style using extensive amounts of Italian tulle, silk and French lace is set to appeal to a true modern yet timeless bride. Sleeves and beaded lace with an antique style hand beading are the main elements reflected in this collection that marks the return of “less is more”. Less skin to show will only make the bride appear more gorgeous than even through our designs that were inspired by the authenticity and of iconic bridal dresses across the history of bridal couture. Dramatic trains are the focal point of our signature pieces. Adorned with Swarovski Elements, some have the lace speak a fairy tale for its viewers.
Aiisha-Farah
Aiisha-Farah
Aiisha-Fiesta
Aiisha-Fiesta
Aiisha-Fifty_Six
Aiisha-Fifty_Six
Aiisha-Fifty_Six
Our collection is sold exclusively at FROST Boutique, which is on the 1st Floor of the Palm Strip Center, Jumeirah Beach Road, Dubai – UAE. Moreover, we continue to offer our bespoke service for the bride that wants a customized detail on her big day.
Aiisha-Francesca
Francesca - 120C8636
Aiisha-Frieda
Aiisha-Lavender
Aiisha-Lavender
Aiisha-Lucilia
Aiisha-Lucilia
Aiisha-Fancy
Aiisha-Fancy
Aiisha-Fancy
Aiisha-Fancy

Related Colors:

Raya Abirached wears AIISHA to the Golden Globes 2013

Today I celebrate my 30th birthday.

Little did I know that at 30 I’ll be having a life full of challenges, happiness and success.

Its a formula that each and every one of this email’s readers has participated in. Thank you.

My first received gift was seeing Raya Abirached wearing AIISHA last night at the Golden Globes 2013. The dress witnessed a major public affection as I sat down last night reading all the tweets.

Raya Abirached wears AIISHA
Raya wore a Couture champagne silk dress with a 3D beaded shoulder and looked like a Golden Globes winner herself. She was breath taking, magical and simply stunning!

Raya Abirached - Golden Globes 2013-1-
Raya Abirached is the Middle East’s sweetheart ambassador with her TV program Scoop and Arab’s Got Talent. You can follow Raya on twitter @Rayascoop

Thank you Raya for choosing AIISHA!

Related Colors:

Kristina Anapau wears AIISHA

Kristina Anapau wears AIISHA – Courtesy of Stndrd Magazine

Magical is the word I said when I saw this photo of actress and ballet dancer Kristina Anapau. Magical is the same word I said when I watched “Black Swan” where Kristina starred opposite Natalie Portman, Mila Kunis and Winona Ryder. She also stars in True Blood in addition to few movies down the line.

I have a unique fascination with ballet dancers. They move my soul. They touch my deepest emotions and although I never laugh watching them, I always feel enriched.

Stndrd Magazine feature Kristina in their June 2012 issue in an article about true elegance and Audrey Hepburn where Kristina wore an AIISHA champaign dress and looked.. Magical!

Thank you Stndrd Magazine and Kristina!

 

 

 

 

Related Colors: