Nicole Scherzinger wears AIISHA

On the 18th of November, Nicole Scherzinger sizzled in a hand-beaded halter neck figure hugging AIISHA couture gown in dark charcoal at the X-Factor UK! She looked like a statue of perfection.. stunning and breath-taking.

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This dress will be available this December at Frost Boutique on Al Wasl Square, Dubai - UAE, and requires approximately 2 months for completion when ordered. Nicole certainly sets the standard up high as she constantly steels the show with her fierce sense of fashion at the X Factor.

Nicole Scherzinger posted this photo on her Instagram and Twitter accounts

Nicole Scherzinger posted this photo on her Instagram and Twitter accounts

article-2509039-1979889100000578-147_634x940Thank you Nicole Scherzinger and Laury Smith for the beautiful work!

 

 

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Scary Spice Melanie B wear I by Aiisha

Coming back to the scene with all strength, Melanie B, former Spice Girls member also known as Scary Spice, spoke about her future plans to Kate Waterhouse. From being a judge on The X Factor Australia to America’s Got Talent, Melanie was inspired to go back to the studio and record her first single after 8 years “For once in my life”.

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During the interview, Melanie wore an I by Aiisha ready-to-wear indigo blue dress from our “Mirror” collection and looked radiant! Read the entire interview here: http://www.theage.com.au/lifestyle/celebrity/mel-b-ready-to-return-to-oz-20131102-2wsz9.html

Thank you Melanie for choosing to wear I by Aiisha!

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Camilla Luddington wears AIISHA

I was thrilled to see one of my favorite Grey’s Anatomy stars, the gorgeous Camilla Luddington, wearing 9 “I by Aiisha” and “AIISHA” gowns in a beautiful editorial in Regard Magazine. I’ll let you see and judge for yourselves.

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Camilla-Luddington---Regard-Magazine--wearing-AIISHA

Camilla-Luddington---Regard-Magazine--wearing-AIISHA

Camilla-Luddington---Regard-Magazine--wears-AIISHA

Camilla in Aiisha

Camilla-Luddington---Regard-Magazine--wearing-AIISHA

Camilla-Luddington---Regard-Magazine--wearing-AIISHA

Camilla-Luddington---Regard-Magazine--wearing-AIISHA

Camilla-Luddington---Regard-Magazine--wearing-AIISHA

Camilla-Luddington---Regard-Magazine--wearing-AIISHA

Camilla-Luddington---Regard-Magazine--wearing-AIISHA

Camilla-Luddington---Regard-Magazine--wearing-AIISHA

I mean isn’t she gorgeous! Thank you Camilla Luddington, Regard Magazine and Style PR for the beautiful coverage.

 

 

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Elle L’Aime by Lolita Lempicka launched!

Last June, I was invited to join a team of selected press from around the world to the introduction of Lolita Lempicka’s latest fragrance Elle L’Aime, which finally launches in the Middle East this week. In brief, this perfume sums up the general inspiration of Lolita Lempicka, a woman in love and its definitely one of my favorites ever.

Elle Laime

elle laime presentation

I was welcomed at my hotel with a beautiful Lolilta Lempicka gift and macaroons, of which I had a lot during this trip.. I mean how could you resist when fragrance was in the air and food! The same evening, we headed to the gala dinner at La Maison Blanche on Avenue Montaigne to experience Elle L’Aime for the first time. A fragrance that smells like the best floral bouquet you’ve ever had, so different from other floral scents. After all, it took them about 3 years to get it done.

welcome

ingredients

To understand the brand Lolita Lempicka, you have to understand the woman behind it, how she got her name keeping her original one a mystery for as long as she could. By visiting the Pinacotheque de Paris Museum, we got to see Tamara Lempicka’s art, which I fell in love with. Lolita got her name from the character behind the controversial book and paired it with Tamara’s last name, Lempicka.  It was interesting to find out that Lolita’s birth name remained a mystery for a very long time.

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At the Lolita Lempicka headquarters, I met Lolita herself and it was amazing to see myself in her as she’s a very sensual woman living in her own world of dreams yet so down to Earth.

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lolita and us

lolita presentation

Here’s my interview with her:

Where do you find your passion? In so many places – watching Parisian girls walking in the street, the cinema from 30’s to the 80’s, lounging around in my garden, surrounded by flowers, trees and animals, travelling in France, Italy and NYC and visiting museums.

Can perfume change your mood? Perfume has a positive impact; it makes me feel beautiful and ultra feminine.

How do you decide when to launch a new product? Are you bound by the season or is it completely random? Seasons have to be taken in consideration but my desires are driving the creation.

What message are you communicating through your latest perfume? A message of love, passion and sensuality.

Why have you been so away from fashion design and how do you spend your day? Fashion is only on “stand by” period: I recently created a sunglasses and glasses collection already being sold in France.

You’re known to be a woman with vices, like most women, what are your worst contradictions? One day – I will climb the Himalayas with a back pack for a trek and another, I will organize a XVIII century theme party with enthusiastic friends.

The next day we headed to the factory in Chartres where all the Lolita Lempicka perfumes are born. It reminded me of how couture is made, so detailed, and every part of it is under control. This was a lovely experience and certainly very informative.

factory making

tala, dylan, aiisha

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Thank you Lolita Lempicka and the team behind her!

 

 

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Raya Abirached wears I by Aiisha at the AGT!

Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.

Raya Abirached wears I by Aiisha

Raya Abirached wears I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

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This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with a lot of colors and textures and ultimately makes it more fun to dress her.

I love you Raya!

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Save Our Style with Ariel

You remember the beautiful work I did with June Amrbose and Ariel back in June 2011? I continue with my collaboration with Ariel, which has selected me as their Fabric Expert, Tala Samman as their Style Expert and presenter Heba Jamal as their ambassador in a beautiful campaign called “Save Our Style”

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I love giving tips of how to take care of your fashion especially if you deal with delicate textiles. So I will be appearing in several videos throughout the year to introduce you to a lot of these tips. You can also join me on Monday 30th of September on Ariel Arabia for a live chat with me from 1600 – 1700 Dubai Local Time (4 – 5pm). You can ask me about anything and I’ll answer it!

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Here’s my first video, hope you like it

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Christina Aguilera wears AIISHA

Christina Aguilera always looks gorgeous, but she exceptionally looked fantastic in the promo of The Voice wearing an I by Aiisha hand-beaded cocktail dress!

christina aguilera for the voice wearing Aiisha Ramadan

There are many powerful voices out there, but Xtina is one that has captured millions of hearts around the world. The Voice returned with its new season on the 23rd of September 2013 on NBC. Judges include Christina Aguilera, Adam Levine, Gee Lo Green and Blake Shelton.

A big thanks for Christina Aguilera and Antonio Esteban.

Christina Aguilera in Aiisha

Photos are copyright of NBC – The Voice 2013

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Keri Hilson wears I by Aiisha

While I was giving my second collection from my recently launched ready-to-wear line I by Aiisha final finishing touches, my first collection is still harvesting its success in Hollywood!

On the 28th of August, singer and actress Keri Hilson looked gorgeous to perfection with her darker hair, long braids, beautiful gold accessories wearing a long black Dita gown from my I by Aiisha Fall/Winter 2013 collection. Keri kept it simple yet sophisticated.

Keri Hilson wears I by Aiisha

Keri was beautifully styled by Monica Rose as she arrived to the premiere for the third installment of the science fiction thriller “Riddick”, in which she plays “Shirah” a prisoner opposite action star Vin Diesel.

Premiere Of Universal Pictures' "Riddick" - Arrivals

To tell you more about the Dita dress, this is one of the most special pieces to my heart as it appeals to every woman. You can wear it open back with a long slit with the button loops acting as decorative elements, or you can close them for a more conservative look. The best thing about it is that its so simple and calls for statement accessories. I have made it in beautiful colors like cobalt blue, red, black and off white. I have to say that the Dita dress is the signature dress from I by Aiisha.

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I by Aiisha - Dita FRONT

I by Aiisha - Dita BACK

Thank you Keri Hilson, Monica Rose and Style PR for a beautiful outcome.

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Candice Accola in I by Aiisha

Since we’ve launched our latest high-end ready-to-wear line I by Aiisha with our first collection “Mirror”, the line has been in high demand. I can promise you that soon it will be in the USA in affordable prices – in comparison to our Couture line – yet maintaining the high quality and in most cases, hand crafting.

Ashanti wore a white beaded number from our collection that was praised by many such as Perez Hilton. Vampire Diaries Candice Accola looked amazing in one of my favorite dresses, a cobalt blue cocktail one, that was featured in the latest issue of Nouveau Magazine

Candice Accola wears I by Aiisha

Candice Accola wears I by Aiisha

Thank you Candice Accola, Style PR and Novue Magazine for a beautiful image.

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Flirt by Aiisha for Iconic: Sorbet Party!

Inspired by a tea party with sorbet icecream and cupcakes, this collection brings a fresh spirit to every woman’s closet. With its cocktails frocks and kaftan chiffon dresses, every woman will find what she loves in it. 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

 

Flirt by Aiisha for ICONIC - 600 AED

Flirt by Aiisha for ICONIC – 600 AED

 

Flirt by Aiisha for ICONIC - 575 AED

Flirt by Aiisha for ICONIC – 575 AED

 

Flirt by Aiisha for ICONIC - 575 AED

Flirt by Aiisha for ICONIC – 575 AED

 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

 

Flirt by Aiisha for ICONIC - 500 AED

Flirt by Aiisha for ICONIC – 500 AED

Flirt by Aiisha for ICONIC - 650 AED

Flirt by Aiisha for ICONIC – 650 AED

Flirt by Aiisha for ICONIC - 450 AED

Flirt by Aiisha for ICONIC – 450 AED

 

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