American actress and star of Children’s Hospital Erinn Hayes wears I by Aiisha to the 2014 Creative Arts Emmys.
I’m enjoying the shift in fashion towards sleeves that make you look elegant with an edge. With this particular look, I aimed to mix elegance with fun through the lining that is revealed from the mixed length of the dress. Sometimes, the dress can be so simple yet a statement on its own with its right silhouette and details. This is where accessorizing it should be carefully done.
And well done Erinn! You looked very beautiful and elegant. Thank you for choosing AIISHA.
Pop artist Hanna Perez, from the Latin American duo Ha-Ash, wears I by Aiisha dresses from our ready-to-wear SS14 collection “Primrose Path” at the MTV Millennial Awards 2014.
Hannah pulls off two of our favourite dresses, “Future” and “Bubbles”. Both dresses are fun and are made of unique textiles. Future is a multi-coloured printed Italian piece that reveals the separate lining underneath due to the holes in the fabric. Bubbles is made of a neon mandarin eco-friendly incredibly light and foamy textile from Switzerland with hand embroidery using Swarovski Elements on the bust.
While each person sees beauty in their own way, I see it in the surface of water and listen to it in the sound of wind hitting the tree branches. I take real pleasure in staring at human’s pupil and compare its beauty to a land with lines of rivers and mountains. I appreciate the complex process that results in a experiment of different colors.
This collection embraces the Primrose Path of everything beautiful I see, feel and breathe.
Like a movie in my head, I saw the high contrast of colors, characters experimenting with their bodies, one’s side and their vices. I saw my character’s own face in the mirror reflecting a different personality to the one standing. Like my collection, each piece appeals to contrasting personalities, and contrasting styles, appeal to the same personality.
The use of eco-friendly premium quality textiles was evident. Moving towards a more responsible and simple state of mind in a world full of complications. This collection enjoyed neon colors as well as classic tones. Silk, French laces, guipure and jacquards were the core textiles of this collection. Clean lines remain the essence of I by Aiisha without leaving out the beauty of soft silks creating a vision and feel of luxury.
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Special thanks to Cottage Chic for their constant support and for the beautiful location of our photoshoot.
Interestingly, few days after I gave birth to my first child and right before my fashion show presenting my Spring/Summer 2014 RTW collection, the young starlet Ariana Grande wore one of my I by Aiisha SS14 shift’s in yellow orange at the Kids Choice Awards.
Not only did she look so fabulous styling the dress with a Nickelodeon Chanel themed bag and a straight hair, but she also won the Best TV Actress Award making it a fabulous night for her and her fans.
Ariana was on the Best Dressed list by every blog that crossed my way commenting on her looks.
Thank you Ariana Grande, Brigitte P, and Style PR for such a fabulous placement.
I by Aiisha’s iconic Dita gown in cobalt blue was spotted on American actress and singer Kristin Chenoweth at the Golden Globe Awards 2014.
Quoting Kristin’s stylist, “Kristin Chenoweth is obsessed with AIISHA and is so happy with the looks” that she tempted herself with another I by Aiisha deep low back Victoria gown for her performance at the UNICEF Gala last night.
Raya Abirached wore a charcoal fully beaded AIISHA couture gown to the finale of the Arab’s Got Talent. That was a new take for Raya and I salute her for it! Raya has been maintaining her classy style while giving us something new every now and then. Hope you like her look like I do!
Beautiful Raya, thank you as always for choosing AIISHA!
I had the pleasure of virtually meeting the www.al-sahafa.us Editor-in-chief Ms. Fatina Salaheddine on Twitter, who planned my interview with Rosanna Akhavan. It was a very light and transparent conversation and it felt like I’ve known Rosanna forever!
Its quite detailed and put together in a very lovely way. Read on..
Thank you Fatina and Rosanna for such a lovely interview!
WIN this limited edition Lolita Lempicka gold plated cuff AND the latest fragrance Elle L’aime by commenting on my instagram post stating “what special occasion you would wear the Lolita Lempicka cuff to”. To quality, make sure to hashtag #AiishaLovesLolita
Here are the Terms & Conditions:
- Comment on my instagram post stating “what special occasion you would wear the Lolita Lempicka cuff to”
- Mention @aiisharamadan and #AiishaLovesLolita on Instagram and Twitter in order to find your post
- Follow @aiisharamadan on Instagram and Twitter
- This competition ends on the 26th of December
- Winner will be contacted for their location to ship the prize wherever they are!
- Any entry that doesn’t meet these terms and conditions will not be considered.
On the 18th of November, Nicole Scherzinger sizzled in a hand-beaded halter neck figure hugging AIISHA couture gown in dark charcoal at the X-Factor UK! She looked like a statue of perfection.. stunning and breath-taking.
This dress will be available this December at Frost Boutique on Al Wasl Square, Dubai – UAE, and requires approximately 2 months for completion when ordered. Nicole certainly sets the standard up high as she constantly steels the show with her fierce sense of fashion at the X Factor.
Nicole Scherzinger posted this photo on her Instagram and Twitter accounts
Thank you Nicole Scherzinger and Laury Smith for the beautiful work!