Parineeti Chopra in AIISHA

parineeti chopra

The story of this week’s most talked about jumpsuit

The taste of the pure Parisian rain was the inspirational sense behind this royal blue stretch crepe jumpsuit from our AIISHA ‘Senses’ collection for Fall 2016. With its black outlining lines running down its plunging neckline, this look is both bold and clean. Few can handle it. It requires an equally bold yet pure personality, a Parineeti Chopra one.

Photo courtesy of

Photo courtesy of

Parineeti Chopra moves our ‘Senses’

For the ‘Dream Team’ promo shoot, Parineeti Chopra rocked this AIISHA jumpsuit showing off her curves and complimenting her warm skin tone with … Read more...



Long before I ever became a fashion designer, I cared so much for my clothes that I got used to giving my mother most of my clothes for her to wash them by hand as I feel that its the most gentle way to hand them. She constantly used Downy to give them the softest feel and fresh smell.

care tips

I also enjoyed aligning my clothes in color order, especially my cardigan selection. I just love how they end up forming a rainbow effect in my closet. Then I became a fashion designer working with the most delicate fabrics before moving … Read more...

How to look younger – instantly!

aiisha ramadan

3 Steps for How to look younger

Unless you feel young, you won’t look it. Some people in their 30’s look like they’re in their 60’s. Some are in their 60’s but they look decades younger. Its how you perceive yourself and treat your body and soul. Stress is the number one cause for early aging. Stress has given me a lot of gray hair.. a lot for a 33 year old girl. That was before I discovered how to look younger. In my opinion, if you meditate, take care of your beauty regime and dress well, you’ll certainly look … Read more...

In his shoes – women empowerment

aiisha ramadanAll my life, I’ve been a leader. However, I liked it when a man completed the job, not took over. Although a part of me often longs for that sense of security a man provides, I’ve realized that things are done best when they’re done by me. Then I started developing a healthy jealousy of wanting other women to feel the same way, to carve their own paths and future. Its called women empowerment.

aiisha ramadan sheen

Nothing is more appealing to me than when a woman leads the way and succeeds. So I put myself in his shoes and I wonder if … Read more...

How to balance work and life: 7 steps

IMG_3447What type of lifestyle and thinking do you lead? Horizontal or Vertical?

Horizontal refers to mutli-tasking people, those who can do several tasks at once. Vertical people tend to focus on one thing at a time. I don’t think there’s one right way to do things, its you and how you prefer things. I’ve heard that women tend to be better at multi-tasking. In all cases, if you don’t balance work and life, you will enjoy neither and you’ll definitely perform poorly in at least either one.

Here are 7 simple steps to balance work and life:

1 – Sleep