The re-launch of Aiisha Ramadan

I presented the relaunch of my brand – Aiisha Ramadan – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.

After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East.  My love for couture and the fantasies it surrounds me with, is what got me into the fashion world after all!

celebs

Couture

However, my belief was, and still is, that my true essence is in the ready-to-wear business – but I needed some commercial guidance. This is when I met Asil Attar and the Est2014 (Established 2014) team, and together we set out on a journey to restructure and manage my brand, and to mentor me as a person, a designer and an individual.

The process started in December 2013 and it was so emotional, cleansing my soul and mind. It was an incredible journey in search of Aiisha Ramadan. I had to literally choose between 1. Being a couture designer spending thousands on extravagant shows and one off pieces to impress my audience or 2. Being a brand that will leave a legacy for decades to come with its wearable and affordable lines. I chose what my essence stood for without letting go of my couture fantasies.

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So for my first official ready-to-wear collection, we focused on quality rather than quantity by displaying signature silhouettes that will be the core of the Aiisha Ramadan brand moving forward. It’s fair to say that every piece I displayed was made with pure love, passion, dedication and a vision of where this brand will be in the near future.

The inspiration for my A/W ‘15 collection is ‘City Lights’. As I drive by, or fly above, the magical ceremony created by all the lights embracing the city at night, I’m mesmerized by the geometry, the colours and the reflections on the buildings. There’s magic created when all of these elements unite.. they play on my imagination, creating elegant, effortless and refined lines.

For my A/W’15 collection I partnered with Dhamani jewelry. Their incredible sets of diamonds represent the brightest lights in a dark sky. With each look from day wear to couture, each ring, each necklace and earrings, adds a touch of glamour and timeless beauty that can’t be ignored.

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The last several months have been extremely busy for me, I had to raise another human being for the first time – my beautiful daughter.  Although it happens all the time with others, it was a first for me.  It was an exhausting yet incredible, life changing experience. The thought that every decision I now take, will shape my baby’s life is an immense responsibility.  My journey of discovery was a lot more challenging when coupled with being new to motherhood. But in the end we all pulled through and I’m extremely proud to say this is my favourite collection to date.

Aiisha Ramadan is a brand with a global vision that is dedicated to offering its clients a variety to their wardrobe that stands the test of time – simple, refined, elegant, effortless and timeless. It’s about time the Middle East region exports some real ready-to-wear fashion and I never fail to be a pioneer among the few Middle East designers endorsing this domain.

AW15-Sum up

Thank you for your incredible souls that have supported me throughout the way and I look forward to sharing with you my new journey as it unfolds.

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AIISHA COUTURE CAMPAIGN – Queen of Scot’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

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Grazia Awards Nominations

Its time of the year where fans nominate their favorite designers and boutiques for the Grazia Style Awards. If you have a minute, please nominate me Aiisha Ramadan in the “Best Regional Designer” section and Frost boutique for the “Best Boutique

 http://www.ahlanlive.com/grazia-style-awards-2013/categories

Thank you always!

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Flirt by Aiisha for ICONIC – 2nd Collection out!!

The arrival of winter beckons ladies everywhere to dress up and step out in style and where better to start shopping than at ICONIC as it launches Aiisha Ramadan’s winter ‘Flirt by Aiisha Ramadan’ capsule collection. This is Aiisha’s 2nd collection for ICONIC and its offering the season’s latest trends, the collection exudes a metallic rock chic attitude that will send temperatures soaring!  And with a striking shift from fuchsia pinks and mint greens to metallic blues, blacks, silver and gold, every outfit takes fashion to the next level.

Moving further into the season, roman cut dresses let you re-live the time when the great Julius Ceaser ruled, while metal spike studded maxis will let every woman embark on a journey to live her romantic version of rock metal. But don’t forget to make some space in your wardrobe for one of this season’s must- have’s — Lace, perfect for every occasion!

Available in stores from now onwards, the capsule collection features 8 exquisite pieces priced from AED 500 and above.  So, be ICONIC this season and don’t forget to get flirty with Aiisha Ramadan!

At the moment, ICONIC stores are available in many locations locations across the UAE and KSA but Aiisha’s collection is available in the below list. From spring 2013, there will be 23 stores across the GCC:

a. UAE :

  • Dubai Mall – Dubai
  • Al Wahda Mall – Abu Dhabi
  • Marina Mall – Dubai
  • Al Ain Mall – Al Ain
  • Sahara Center – Sharjah

b. KSA :
- Riyadh

  • Gallery Mall
  • Sahara Centre
  • Al Qasar Mall
  • Garden Mall
  • Rimal Center
  • Abha (Oasis)

-Damam

  • Mall of Dhahran
  • Al Shatie Mall
  • Othaim Mall, Hofuf

-Jeddah

  • Dome
  • Haifa Mall
  • Makkah Mall
  • Al Noor Mall
  • Rasheed Mall
  • Dome
  • Central Park

c. Kuwait :

  • Avenues Mall
Check out my interview with MBC TV on Sabah Alkheir Ya Arab with a mini fashion show and models showcasing this collection:

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AIISHA nominated Best Regional Designer – Grazia Style Awards!

For the second year in a row, I’m shortlisted as one of the Best Regional Designers by Grazia Style Awards. The event takes place on the 4th of April and the votes are still open.

Courtesy of Grazia.ae

Voters will automatically be entered into a draw to win one of several fabulous prizes, including the chance to win an Emirates Holidays luxury break to Mauritius including flights, a three-night stay for two at Le Touessrok and transfers, worth Dhs25,000, and an invitation to the Grazia Style Awards.

To vote simply log on to www.grazia.ae/styleawards

Thank you Grazia for the nomination and fans for voting!

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Amara Miller at the SAG Awards in AIISHA

Amara Miller was spotted in Aiisha a few weekends back at the SAG Awards!

Amara Miller wears AIISHA

Amara Miller is a young actress who was in the 2011 nominated movie “The
Descendants” with stars including George Clooney, Shailene Woodley and many
others.

Pictured here with Angelina Jolie and Modern Family’s Ariel Winter. The dress looks great  on her and it just makes me so happy to dress all females, all ages!

Love you Amara!

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AIISHA at the OSCARS!

Actress Torrey DeVitto, who has starred across Anthony Hopkins in the Horror / Thriller “The Rite” and has been featured on the Hit Television series “The Vampire Diaries” attended the Elton John Aids Foundation Oscar Party on Sunday night wearing an AIISHA long white dress.

Torrey Devitto wears AIISHA
Jessi Cruickshank from E! Canada, MTV & Etalk wore AIISHA as she presente the Emmy Annual Awards and now chose a black dress from AIISHA on the Oscar Red Carpet interviewing celebrities.

Jessi Cruickshank wears AIISHA

Actress Cooper Harris wore an AIISHA green silk couture dress at the Children Uniting Nations Oscar viewing party fundraiser

Copper Harris wears AIISHA

Legendary TV actress and Soap Star Kate Linder, from the Hit TV Show “The Young and the Restless” attended the “Night of 100 Stars” on the night of the OSCARS wearing an AIISHA guipure bolero d silk pants. Kate Linder recently had her star unveiled on the “Hollywood Walk of Fame” in Los Angeles.

Kate Linder wears AIISHA

Thank you Jessi, Torrey, Cooper and Kate! I love you all!

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Lebanese Singer YARA wears AIISHA

Seeing famous singer Yara wearing our own AIISHA dress from our latest collection Le Pouvoir de la Poudre was a beautiful result to meeting Yara herself and styling her with few of our pieces.

Yara wears AIISHA for Braun

Yara is a famous Lebanese singer known for her beautiful voice, classiness and her beautiful way of singing the Khaleeji accent. When you listen to her, you get addicted to her sweet and perfect voice.

Yara wears AIISHA for Braun

Below Yara wears AIISHA on the cover of top magazine Kul Al Usra.

Singer Yara wears AIISHA

As she became the face of Braun and came to Dubai to meet the press, we styled Yara in a few outfits that fit her like a glove and complimented her personality. Yara is well known for being more conservative than many other singers and she truly is a Class symbol!

Yara also looked flawless in this AIISHA champaign kaftan – available at Studio 8

Yara wears an AIISHA kaftan

Yara lands her second cover, Ara Magazine, wearing AIISHA! Her makeup looked beautifuly done by Samira Olfat and her hair was beautifully styled by Khaled Kahel and Massimiliano Luca using Braun Satin Hair 7 Curler.

Singer Yara wearins AIISHA

In Dubai, UAE, this collection is available exclusively in Dubai at Frost Boutique, Palmstrip Center, Jumeirah Beach Road. The Kaftan is from Kaftan collection at Studio 8, Jumeirah Beach Road, Dubai – UAE
This is one of my favorite songs for Yara:
Thank you Yara for looking like a piece of art in our AIISHA collection!
Photographs by Atiye R from ATTITUDE

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Join me in a Live Tweet Chat

3D Fashion ShowOn Thursday, 3rd November, Ariel will be hosting its first ever ‘Tweet Chat with Aiisha Ramadan’. Ariel and I brought you the Middle Easts’s first 3D fashion show to life and now, we’ll meet you all on Twitter.

I will be available on the official Arial Arabia twitter account (@ArielArabia) and (@aiisharamadan) from 6pm – 7pm to answer any questions you have about the fashion industry, fashion trends and what to look out for. You know me, you can ask me about anything you like, in this Live Chat, it has to revolve around fashion.

Prepare your questions and let’s tweet…

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The Making of our 3D Virtual Fashion Show

Its funny how months and months of preparations are summarized into a few minute fashion show. Anticipation, press pages, people asking for invitations left and right, all for a few minutes. Usually our fashion shows vary between 20 – 60 minutes. Our 3D Virtual Fashion show with Ariel hosted by Celebrity Stylist June Ambrose on the 30th of June in Dubai was a 4-minutes fashion show. In these 4 minutes, we showcased a capsule of 15 pieces from the entire collection that will be showcased in October this year.

4 minutes were the conclusion of several months of making the dresses displayed and about 2 months day and night preparing the 3D fashion show. Preparations involved selecting the models, deciding on the different hair and makeup styles to make the models versatile, dresses that would work, music, animation ideas, filming, editing and so on.

VIDEO

httpv://www.youtube.com/watch?v=v8ruvqedpQk

In terms of dresses, we weren’t able to use any transparent dresses – which was a big problem , shiny dresses such as satin or heavy crystallized surfaces, feathers, or any green pieces since the shooting took place in a studio fully painted in green.

The hair and makeup had drastic changes in between each 2 outfits which ended up with 6 – 9 different looks for the 3 models used. We went for defined eyeliner (my personal favorite) and bold lips, Red – Fuchsia – Red/Orange. I was so lucky to work with one of my favorite makeup artists Samira Olfat and one of the most talented hair stylists Massimiliano Luca Comella

Every change in the video, took a 24-hour rendering. We had 3 animations created: Model blowing a kiss that spread into powder – Model throwing an actual flower and then its petals spread and felt like they were coming onto the audience watching – Model winking, which circulates into bigger winks. In the final cut, models walked out as if on a stage that was virtually built. The process took a lot of hard work from AIR, who came up with a beautiful result that was later set to be the first ever Virtual 3D Fashion Show in the Middle East and to my knowledge in the world!

I can’t stress enough on how special this collection is to me. From this collaboration’s perspective, the photos I chose to display show the powder tones used, the texture and the powerful yet simple cuts. From a personal level, this collection has been nourished with a lot of love and passion over the past few months. I can’t wait to show you the whole series in October. You will see AIISHA’s soul in each and every piece and I hope you’ll love it the way I do.

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