Simone Heng wears Aiisha for Pink Pepper

4 words:

She made me proud!

When you meet Simone Heng after speaking to her on the phone, you smile immediately. Her voice is bigger than her petite figure. Her beauty is pure. Her personality is embraced by her honesty and the positive vibes she brings to any place she steps into.

Simone is a Radio and TV presenter and previously a model.

When it comes to Simone’s style, its sexy funky. Long dresses may drag her down if they didn’t come in smartly assorted colors and with minimum volume. However, short dresses pay her a tribute. She can wear a lot of color combinations, with or without belts, puffy or tight.. it all works.

In the below photo taken by Pink Pepper, Simone is wearing one of the Aiisha Barbie Dresses that also took its course on the runway at the Love Affair fashion show. It was one of the smallest pieces on the runway and it looked like it was custom-made for Simone. The gradient pink and fuchsia degrees compliment her skin tone.

Simone Heng wearing Aiisha Ramadan for Pink pepper

In fact, on the big bow on the back of the dress were some silver thread embroidery shaping some Arabic Calligraphy. The words meant Play, Laugh, Live and Love. In the project for Barbie, they were supposed to be simple messages to a generation fascinated by Barbie. For me, Simone did this dress justice.

Thank you Simone

UAE and KSA: Are you ready to win?

Named as Hia magazine’s favorite whitening innovation, Olay White Radiance is giving you the chance to design your dream dress and have myself, Aiisha Ramadan, create it exclusively for you. Olay White Radiance features new whitening technology that works to penetrate skin cells, eight surface cell layers deep, delivering skin fairness with an even tone and soft glow from deep within.

To celebrate just how innovative White Radiance is, Olay has launched a competition for you to create your own dazzling innovation and design your dream dress. It can be a design for something you’d like to wear everyday, or on a once-in-a-lifetime occasion, but it must capture the essence of innovation and radiance. Submit your entry in five simple steps:

1. Register online on www.olayarabia.com (skip this step if you’re already a member)

2. Go to the Olay aisle in participating outlets* from May 23rd to June 5th,2010

3. Enjoy a skincare consultation from one of our Olay beauty consultant, then ask for your entry code

4. Design your dress then log on to www.olayarabia.com and use your entry code to upload your design.

You have till June 15th to do that, after which competition will be closed. A judging panel made up of fashion and beauty industry experts including myself, top magazine editors and an Olay representative will choose one winner from the UAE and one winner from KSA.

Winners will be announced by July 1st, 2010 so keep visiting our blog and www.olayarabia.com to see if your innovative, radiant dress is a winner!

Barbie Collection by Aiisha in Zahrat Al Khaleej

2 of the Barbie collection by Aiisha were dazzling the Zahrat Al Khaleej pages. I loved the mood created in the coverage, the innocence portrayed and the cuteness of the hair/ makeup/ the Louboutins and all.

From the Barbie Collection by Aiisha Ramadan

To give you a little insight on what I did with the Barbie collection, I chose to keep Barbie as I love it and as most of all love it too. Simple, cute, trendy and mostly pink! The fabrics were top quality Raw Silk, layers and layers of Italian Tulle to achieve the gradience I was looking for.

From the Barbie Collection by Aiisha Ramadan

However, to incorporate the cultural element, I hand-embroidered and CRYSTALLIZED™ – by Swarovski Elements Arabic calligraphy portraying words that speak to every kid. Simple words such as Youth, Beauty, Playing, Hope and so on, all in Arabic.

Remember what Queen Rania says.. “If you educate a girl, you educate a future”. This is one little way of contributing from my side and its just the beginning.

Thank you Zahrat Al Khaleej!

Emirates Woman – Fashion with a Heart

Emirates Woman Magazine Cover - April 2010

I mentioned a while ago that Emirates Woman Magazine has initiated a fashionable charity project called Fashion with a Heart. The team of Emirates Woman  selected 10 of the very best designers in the UAE to work with. Each of the designers, of course including myself, was requested to make a bespoke dress that will be auctioned off at the Fashion With A Heart charity event that will take place at the Raffles Hotel Dubai, for the benefit Al Noor Training Centre for Children With Special Needs.

This project combines philanthropy and fashion where each of us, designers, have created a one-of-a-kind dress incorporating the themes of red, love and Fashion With a Heart concept. The 10 designers included myself, Aiisha Ramadan, Amato, Walid Atallah, Essa among others.

Aiisha Ramadan for Emirates Woman - Fashion with A Heart

Ironically, I was in touch with Al Noor last year and we had something in mind that didn’t work out. The good news is that now its happening and like I said before, its time to give back. In fact, its always time to give back!

My dress took an intensive month and a half and more than 30 yards of fabric!!! It was a sweet heart neckline, corset base bustier fully embroidered and beaded with Swarovski Crystals with layers and layers of tulle wired ruffles.I truly gave it my heart. In my opinion, if you want a dress to be auctioned, give it the best you can and don’t go cheap.

Not my favorite photo of myself, but the editor  chose one that reflects my character the most. I’ll let the photo tell you more..

I will post a separate thread about the event when it happens as the date is TBC.

Meeting with Chris Hassall

Sunday, the 4th April, was the first live interaction on my blog and it happened to be with Chris Hassall, the Global External Relations Officer of Procter & Gamble. It was basically a comment/ question from his side and an answer from my side discussing blogs, its importance and its relevance to the Arab world.

On that night, I met with the team of P&G and of course with Chris. I enjoyed every minute of it and I specifically appreciated the ideas Chris and I exchanged. These ideas will soon be reflected on my blog. It’s always amazing to see things from a male’s perspective..

Chris Hassall, Aiisha Ramadan and Yassin Attas

P&G is actually a very active organization when it comes to charity and volunteering. One of their main products (PUR Water Filteration) is one that cleans any contaminated water and makes it drinkable. During the Haiti disaster for example, they gave away what was enough for much more than 300,000 people to drink for 90 days. To know more about PUR, visit http://tiny.cc/kg3s4, and Pur Water.

Having said that, from a fashion perspective, the brand “Aiisha” has few charity projects already in process and to be revealed very soon. Once of which is already in the very latest Emirates Women magazine under the topic of Fashion with a Heart.

A Love Affair Collection Preview Video

Preview Video of “A Love Affair” collection in glorious HD

Credits:

Aiisha Ramadan – Fashion Designs

Victoria Casal – Jewelery Designs

Manolo Blahnik – Shoes

All 4 Media – Video Production

Parov Stellar – Hurt – Soundtrack

“A Love Affair” Photoshoot at Galeries Lafayette

As part of our presence at Galeries Lafayette, we conducted a photoshoot on site.

It attracted many people who were mesmerized by the photo techniques used, or was it just the beautiful model?

Butterfly Dynamite

Like a Butterfly

Monroe Style

Monroe Remixed

Lite as Feather

Lite as Feather

Elegantly Wasted

Elegantly Wasted

Orange Crush

Orange Crush

Credits goes to:

“A Love Affair” – Collection

Aiisha Ramadan – Designer

Callaghan Walsh – Photographer

Yi Li – Model

Samira Olfat – Makeup Artist (Max Factor)

Aiisha @ Galeries Lafayette

I understand how important it is to keep the blog up to date, specially after such a monumental event in my life, but I really have no time to update this blog followers with the event details, so I left the scoop for other bloggers (which I sincerely thank from my heart). But that doesn’t mean I won’t be updating my blog with the event photos and video, but all is good in due time.

La Dame a la Tour Eiffel

La Dame a la Tour Eiffel

The purpose of this entry is to announce that all the “Love Affair” collection is displayed at Galeries Lafayette in Dubai Mall.

At the main entrance of Galeries Lafayette Dubai Mall

At the main entrance of Galeries Lafayette Dubai Mall

At first we had the opportunity to display the collection for 10 days, which after an overwhelming reception, this extended till end of November.

Please, come and have a look at the collection first hand, it is on display at the main entrance on the 2nd floor.

Aiisha on Display

Aiisha on Display

I will be at Galeries Lafayette this weekend (Friday and Saturday), come and say Hi.