Paula Patton wears AIISHA!

Actress Paula Patton arrived at the 2015 Screen Actors Guild Awards in style and pure elegance wearing a white couture gown by my own label Aiisha.

21st Annual Screen Actors Guild Awards - Arrivals

The actress who was on hand to present an award for the night stunned in the hand embroidered gown with opaque white crystals and antique gold leaves. Patton completed her ensemble with green earrings and a gold clutch.

Paula Patton

Thank you Paula and Style PR for the lovely placement

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FACES Makeup Competition on MBC TV – Final Challenge

The final challenge for the Faces “Wojooh Jamalek” competition on MBC TV was all about passion. The contestants were given the freedom to create anything, even draw on the body.

The results didn’t do it for me and were in fact slightly disappointing.

Lina gave me the perfect face makeup emphasizing on simplicity and practiced her calligraphy skills by writing a poem verse by Nizar Kabbani about Baghdad – her hometown. I just wondered where did all the great work that I’ve seen from her across the weeks go?

Makeup by Lina

Makeup by Lina

 

Makeup by Namareq

Makeup by Namareq

Below is Lina Hussein with her model.

Makeup by Lina

Makeup by Lina

As for Namareq, no doubt my eyes went straight to her model from the explosion of colors that were going on there. It certainly speaks passion, but an overload of that portion. It was too much texture going on, despite my admiration for parts of it, and the drawing on the body was imperfect.

Makeup by Namareq

Makeup by Namareq

Namareq said that the work she’s done needed more time and I believe her.

Makeup by Namareq

Makeup by Namareq

Below is Namareq Al Mansoury with her model

Makeup by Namareq

Makeup by Namareq

Its too unfortunate that they didn’t make me wonder much which is best because neither one was that great. I just think that if you’re not so good at body painting or that if you would need too much time, then do less of it rather than spend a lot of time trying to work it out. Its just hard for me to believe that after all I’ve seen from them, these looks are their “Best Work”, because they’re not. I’ve seen them do tons better.

In the end, both finalists were incredible throughout the competition. They have demonstrated a level of professionalism and creativity that I haven’t seen in a long time in the Middle East. In general, the decision was hard to make. Lina Hussein was announced the winner and Namareq Al Mansoury is the runner up for this competition and will be the official makeup artist for my upcoming look book.

To watch the previous episode (Gold Challenge), please view the below video

The program was presented by the beautiful Hind Boumchamar and I salute her and her team for their hard work presenting this beautiful program.

Hind Boumchamar

Hind Boumchamar

Also a big thank you for FACES and Mahmoud Rashad for the opportunity of being a judge on this show. It was a great experience.

 

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FACES Makeup Competition on MBC TV – 6th Challenge

 

A successful look portraying the queen of gold who loved her people and was betrayed by them, rises from the dead to revenge – by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Lina Hussein proved me right once again. The model behind her makeup looked beautiful and truthfully this was the first time this model looked that good in this competition. Lina can simply make anyone look more beautiful. Lina portrayed a Queen of love full of romance.

Makeup by Lina

Makeup by Lina

Makeup by Lina

Makeup by Lina

Risellene is the perfect makeup artist for fashion shows. With her European approach, she proves to be very creative and thinks outside the box. Unfortunately, she doesn’t relate much to the Arab market. This look specifically didn’t feel complete and the gold paper was too spread in an incoherent way, especially under the eyes, it didn’t do it for me. Hard luck for Risellene; however, rest assure this is a name you will see a lot more of in the near future.

Makeup by Risellene

Makeup by Risellene

Makeup by Risellene

Makeup by Risellene

Next week’s episode will be the finale. The challenge is all about Passion. It will be a tough one. However, because both finalists are incredibly good, I have announced that the runner up will be the official makeup artist of my upcoming lookbook. Stay tune.

 

 

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I by Aiisha Fashion Show in Paris

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FACES Makeup Competition on MBC TV – 5th Challenge

This week featured the top 4 makeup artists who made it through out FACES competition on MBC TV, Saba Al Kheir Ya Arab segment every Sunday. As a judge, its getting harder every week to eliminate especially because not only are all the makeup artists improving, but also because we are getting really used to them. This week’s challenge was GLITTER.

Looks like Risellene took my feedback from last week seriously and pushed herself where she delivered a creative output of a woman made of ice. In reality, Risellene coated the lips and eyebrowse with sugar and broke that look with a pink eyeshadow. I personally loved it!

Makeup by Risellene

Makeup by Risellene

As for Namareq, she did an impeccable job. I have to point out that the pictures don’t give the real work justice. Namareq challenged herself where she created a hand-made mask of glitter going gradually from blue to purple (again, that’s not shown in the photo). After all this work, she delivered a clean picture of perfection revolving around the carnaval theme. This by far was the most difficult look and she nailed it.

Makeup by Namareq

Makeup by Namareq

 

Lina has a stamp called: Let me do your makeup, let me make you gorgeous! Lina took what she does best and added a fantasy of glitter mix on the face that spoke royal beauty. I simply love her work!

Makeup by Lina

Makeup by Lina

 

Anje on the other hand understood the theme, delivered a clean work and upgraded her level. Unfortunately, she was eliminated this week due to her limited creativity in this look. Anje has a classic approach that I personally admire. However, the stakes are too high right now and the artists shouldn’t play it safe. They should push themselves and get out of their element. Hard luck to Anje, I wish her all the best!

Makeup by Anje

Makeup by Anje

Last week’s eliminated contestant was Hadjira, who I asked her to do the work and send me photos of the out come. Hadjira went for a beautiful romantic look but still kept it safe lacked perfection. Notice the similarity between Anje’s and Hadjira’s makeup.

Makeup by Hadjira

Makeup by Hadjira

Next week’s challenge is all about GOLD! That, I can’t wait to see! See you next Sunday.

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Mirror (A Prologue)

Aiisha-Evite

April 15th will mark the launch of my latest high-end Ready-to-Wear collection “I by Aiisha” under the title of “Mirror”. The launch will be in a form of a fashion show and a video campaign featuring celebrities from the Middle East, North Africa and Bollywood, who will attend the fashion show.

On that day, my guests and I will be surrounded by everything beautiful!

infiniti

Infiniti G37 Convertible

This is a very special line to my heart and I’ll tell you its story after the fashion show. For now, I want to thank my partners, Infiniti (Arabian Automobiles), Blackberry, Wella, Revlon, La Prairie, Dish catering and VOSS water for their support.

wella

Koleston Foam Hair Color

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AIISHA Bridal… finally in store!

I’m so thrilled to share with you my latest news, my favorite news yet!

I’ve collaborated with FROST boutique on launching AIISHA White for FROST Bridal. The collection is already in store and has been a success! It includes 9 designs and more will follow within the next couple of weeks.
FROST stocks a high end selection of bridal wear such as Carolina Herrera, Marchesa, Oscar de la Renta and now AIISHA and more! Apart from the bridal line, you can also find our AIISHA Couture at FROST. In addition to the present selection of Bridal and Couture evening wear, we customize from scratch!
It makes me want to celebrate my wedding all over again!
Special thanks for Hamza Al Attar, the gorgeous model Sophia and FROST boutique, for believing in me.

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Miss Universe 2011 wears another AIISHA

Miss Universe 2011, Leila Lopes, wore another AIISHA green dress during her visit to Gabon.

Check out her look when she wore AIISHA the first time: http://blog.aiisha.com/2011/12/miss-universe-leila-lopes-wears-aiisha/

Thank you Leila Lopes!

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Liz Fuller in AIISHA

Liz Fuller attends “The Dead” Los Angeles Screening at Universal CityWalk on October 4, 2011 in Universal City, California in Aiisha!

Liz Fuller in AIISHA

Liz Fuller in AIISHA

Elizabeth “Liz” Fuller (born December 30, 1975) is a British Television presenter , Welsh actress, TV host of ITV Wales The Pop Factory , model and media personality, known for once having owned the British branch of the Miss World franchise. Liz is the former owner of the Miss Great Britain pageant from Sept 2009 to Jan 2011, and a former Miss Great Britain 1996-97.

Liz Fuller in AIISHA with Bai Ling

Liz Fuller in AIISHA with Bai Ling

Thank you Liz for choosing AIISHA.

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AIISHA at the Kazakhstan Fashion Week

Aiisha Ramadan walks the KFW runway

I had the pleasure to be invited to the Kazakhstan Fashion Week and without any hesitation I accepted the invitation. For one, women from Kazakhstan are some of the most beautiful ones in the world who adore fashion and actually appreciate it. Secondly, after consideration, we accepted the invitation especially that Kazakhstan is becoming a fashion destination. Finally, I wanted to try a place that not many people have tried. I like to be a pioneer in discovering places hungry for creativity and art. My expectations were exceeded a million times. The professionalism and reception that my team and I were welcomed with were beyond any experience I have ever had. The passion that everybody showed to the Kazakhstan Fashion Week, from the organizers, to the models to our personal assistants was by all measures something I will cherish for life and learn from everyday.

I showcased my latest collection Le Pouvoir de la Poudre, the dearest collection to my heart by far for the first time in full officially at the Kazakhstan Fashion Week. This collection is essentially inspired by powder visions I saw on the beaches of the Côte d’Azur. Tones that I breathed in the air of Paris. In short, I put my heart in this collection and whether you like it or not, I’m sure you’ll appreciate the work I put in it. Did I mention that it snowed for the first time on the day of my fashion show? About a month earlier than anticipated..

We had a 3-day-exhibition where we met with buyers, a press conference and my show was the second day’s Finale.

For my show, I had a casting for nearly 200 professional models, of which I chose 24 gorgeous girls that represented a variety of looks. I presented about 35 looks leaving out some of the structured pieces, which I will post separately.

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The music my husband chose, left people talking about it. Here’s the full list:

No.
Song
Artist
01
Powder
Parov Stelar
 
02
Paris
Scratch Massive
 
03
Tonight
Miguel Migs
 
04
Fantasize The Love
Gare Du Nord
 
05
Woman
The James Taylor Quartet
 
06
Nightcall (Feat. Lovefoxxx)
Kavinsky
 
07
On S’En Fou
Loane
 
08
Chocolate Distance
Karuan
 
09
Familiar
Marko Bokun
 
10
Dita Dimone
Pop Levi
 
And for the Outro we chose an Intro, how convenient  
Intro – The xx

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The part I mostly enjoyed was the choreography. I placed about 5 white lounge chairs on the beginning of the rectangular shaped 63 meters catwalk and had each model who didn’t have to change her outfit sit at or stand by the chair. By the end of the show, I had a perfect vision of princesses or mermaids, whatever you wanna call them, shaping the most perfect tableau. I swear that as I was doing my turn with Tunisian super model Faten and as I was approaching the girls seated as choreographed, I felt a thrill from the perfect vision I saw.

AIISHA Finale at the Kazakhstan Fashion Week

This was my tableau, these were my girls so proud of wearing my collection, looking so perfect in every way.

My show had about 700 people turn up, people who didn’t know me, but they came to see what a UAE based designer would bring to the table. I heard the clapping throughout the show and I saw the excitement on people’s faces as I walked the runway barefoot to greet them. In short, it was a success!

I want to thank the entire team of the Kazakhstan Fashion Week and the great city of Almaty for making this a memorable experience to us.

In Dubai, this collection is Exclusively stocked at FROST boutique in Palmstrip Center, Jumeirah Beach Road, Dubai – UAE.

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