The re-launch of the AIISHA RAMADAN brand came with a lot of emotional ups and downs and mostly a lot of love. It required dedication, focus and plenty of baby steps to fulfil my ultimate vision. I presented this collection marking the re-launch under the name of ‘City Lights’ at Fashion Forward Dubai in collaboration with Dhamani Jewelery in April 2015.
A limited part of this collection, or what I call the City Lights essentials, will be exclusively available at Galeries Lafayette in Dubai Mall for the month of October. If you liked the off white AIISHA RAMADAN cocktail dress … Read more...
While our brand AIISHA undergoes a more defining process, its essence is shifting towards cleaner silhouettes. I’m happy to see that our designs are appealing to a larger scope of age groups extending from teenagers all the way to the 50’s.
This isn’t an easy mission, but its being accomplished beautifully with the support of an enormous team from my family, to my managing team, to my PR firm.
Disney’s darling actress and singer Olivia Holt stepped into Teen Vogue party wearing an AIISHA black & gold 3D Couture hand-beaded cocktail dress.
American actress and star of Children’s Hospital Erinn Hayes wears I by Aiisha to the 2014 Creative Arts Emmys.
I’m enjoying the shift in fashion towards sleeves that make you look elegant with an edge. With this particular look, I aimed to mix elegance with fun through the lining that is revealed from the mixed length of the dress. Sometimes, the dress can be so simple yet a statement on its own with its right silhouette and details. This is where accessorizing it should be carefully done.
And well done Erinn! You looked very beautiful and elegant. Thank you for … Read more...
Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.
Raya Abirached wears I by Aiisha
Raya Abirached behind the scenes in I by Aiisha
This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with … Read more...
While I was giving my second collection from my recently launched ready-to-wear line I by Aiisha final finishing touches, my first collection is still harvesting its success in Hollywood!
On the 28th of August, singer and actress Keri Hilson looked gorgeous to perfection with her darker hair, long braids, beautiful gold accessories wearing a long black Dita gown from my I by Aiisha Fall/Winter 2013 collection. Keri kept it simple yet sophisticated.
Keri was beautifully styled by Monica Rose as she arrived to the premiere for the third installment of the science fiction thriller “Riddick”, in which she plays “Shirah” … Read more...