All about the launch of Talahum by Aiisha Ramadan and changing lives – In Arabic:

For my non-Arabic readers, here’s the story of Talahum by Aiisha Ramadan’s aim to changing lives.

Following the initiative I had with Philips Sound of Arabia on ending hunger, I signed up with the Egyptian Clothing Bank, a non profit organisation, and from there, Talahum by Aiisha Ramadan was born. While many projects are in progress, I’d like to tell you about a specific one that is dear to my heart and that is changing lives, I pray it will reach millions of lives.

This …

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I’m honored to take part of the Sound of Difference campaign by Philips Arabia. This campaign is a way to officially start my long life dream of fighting hunger around the world.

Yes I do realize that I’m just one person and not fully dedicated to this cause, but my intentions will give me the means to reach my goal in changing thousands and eventually millions of lives, one life at a time.

This is a competition between myself for Fighting Hunger (or Feeding the poor) and between 2 other incredible guys who have their own incredible causes, Ahmed Adly … Read more...

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Emirates Woman – Fashion with a Heart

Emirates Woman Magazine Cover - April 2010

I mentioned a while ago that Emirates Woman Magazine has initiated a fashionable charity project called Fashion with a Heart. The team of Emirates Woman  selected 10 of the very best designers in the UAE to work with. Each of the designers, of course including myself, was requested to make a bespoke dress that will be auctioned off at the Fashion With A Heart charity event that will take place at the Raffles Hotel Dubai, for the benefit Al Noor Training Centre for Children With Special Needs.

This project combines philanthropy and …

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Aiisha and Evian – Live Young and Give Back..

Like I mentioned before, Evian initiated a Live Younger campaign in Dubai following their most watched Ad video (Over 22 million viewers till this post date)  on You Tube (Evian Roller Babies)


Evian asked Dubai’s top designers to recreate the Evian Live Younger T-Shirt, and it was showcased at the Dubai Fashion Week that recently took place and auctioned the T-Shirts for the benefit of Dubai Cares, whose project for 2010 is to secure clean drinking water for children in schools globally.

Unfortunately, I wasn’t able to make it to the show where my T-shirt was the show’s opener … Read more...

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My start with Valerie Campbell

In 2006, Valerie Campbell was the first lady residing outside the UAE to ever wear one of our dresses. The dress was auctioned for the benefit of a breast cancer hostpital in Cologne, Germany, via Christies.

Valerie Campbell, best known for her elegance and motherhood of Naomi Campbell, is like her daughter and son Pierre, a model, a balle dancer and a designer who worked in Italy for a while. She herself is a survivale of breast cancer and it amazes me how beautiful and strong she remains.

When Ms. Valerie wore the dress, she said and I quote “I … Read more...

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