The re-launch of Aiisha Ramadan

I presented the relaunch of my brand – AIISHA RAMADAN – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.

After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East.  My love for couture and the fantasies it surrounds me with, is what got me into the fashion world after all!

celebs

Couture

However, my belief was, and still is, that my true essence is in the ready-to-wear business – but I needed some commercial guidance. This is when I met Asil Attar and the Est2014 (Established 2014) team, and together we set out on a journey to restructure and manage my brand, and to mentor me as a person, a designer and an individual.

The process started in December 2013 and it was so emotional, cleansing my soul and mind. It was an incredible journey in search of Aiisha Ramadan. I had to literally choose between 

1. Being a couture designer spending thousands on extravagant shows and one off pieces to impress my audience or 

2. Being a brand that will leave a legacy for decades to come with its wearable and affordable lines.

I chose what my essence stood for without letting go of my couture fantasies.

IMG_9380

So for my first official ready-to-wear collection, we focused on quality rather than quantity by displaying signature silhouettes that will be the core of the Aiisha Ramadan brand moving forward. It’s fair to say that every piece I displayed was made with pure love, passion, dedication and a vision of where this brand will be in the near future.

The inspiration for my A/W ‘15 collection is ‘City Lights’. As I drive by, or fly above, the magical ceremony created by all the lights embracing the city at night, I’m mesmerized by the geometry, the colours and the reflections on the buildings. There’s magic created when all of these elements unite.. they play on my imagination, creating elegant, effortless and refined lines.

For my A/W’15 collection I partnered with Dhamani jewelry. Their incredible sets of diamonds represent the brightest lights in a dark sky. With each look from day wear to couture, each ring, each necklace and earrings, adds a touch of glamour and timeless beauty that can’t be ignored.

10394567_886853494711981_1295532204990006159_n

The last several months have been extremely busy for me, I had to raise another human being for the first time – my beautiful daughter.  Although it happens all the time with others, it was a first for me.  It was an exhausting yet incredible, life changing experience. The thought that every decision I now take, will shape my baby’s life is an immense responsibility.  My journey of discovery was a lot more challenging when coupled with being new to motherhood. But in the end we all pulled through and I’m extremely proud to say this is my favourite collection to date.

AIISHA RAMADAN is a brand with a global vision that is dedicated to offering its clients a variety to their wardrobe that stands the test of time – simple, refined, elegant, effortless and timeless. It’s about time the Middle East region exports some real ready-to-wear fashion and I never fail to be a pioneer among the few Middle East designers endorsing this domain.

AW15-Sum up

Thank you for your incredible souls that have supported me throughout the way and I look forward to sharing with you my new journey as it unfolds.

Related Colors:

Paula Patton wears AIISHA!

Actress Paula Patton arrived at the 2015 Screen Actors Guild Awards in style and pure elegance wearing a white couture gown by my own label Aiisha.

21st Annual Screen Actors Guild Awards - Arrivals

The actress who was on hand to present an award for the night stunned in the hand embroidered gown with opaque white crystals and antique gold leaves. Patton completed her ensemble with green earrings and a gold clutch.

Paula Patton

Thank you Paula and Style PR for the lovely placement

Related Colors:

Rita Volk wears AIISHA

For the People’s Choice Awards, Rita Volk wore an AIISHA couture cocktail dress in black and nude. This little number was all hand-embroidered with Swarovski Elements an hand-cut out to reveal the silk nude lining underneath. As a result, this combination gave Rita a chic and edge. She was even named as one of the Best Dressed by MTV and numerous other media, I couldn’t agree more!

Rita Volk is a beautiful young actress and is the star of Faking It, which was nominated for Favorite Cable TV Comedy.

RITA-VOLK

My favourite part is that I can see how my fashion is attracting the young starlets I think because we both speak the same language. We are both young at heart yet can pull out a great sense of fashion and edge. I love this language.

tumblr_nhu7pqQLIc1tbelveo1_500

Thank you to Rita Volk and all team behind this placement!

Related Colors:

AIISHA COUTURE CAMPAIGN – Queen of Scot’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

AIISHA-RAMADAN-Queen-of-Scott3

AIISHA-RAMADAN-Queen-of-Scott10

AIISHA-RAMADAN-Queen-of-Scott AIISHA-RAMADAN-Queen-of-Scott2 AIISHA-RAMADAN-Queen-of-Scott4 AIISHA-RAMADAN-Queen-of-Scott5 AIISHA-RAMADAN-Queen-of-Scott6 AIISHA-RAMADAN-Queen-of-Scott7 AIISHA-RAMADAN-Queen-of-Scott8 AIISHA-RAMADAN-Queen-of-Scott9AIISHA-RAMADAN-Queen-of-Scott11 AIISHA-RAMADAN-Queen-of-Scott12 AIISHA-RAMADAN-Queen-of-Scott13 AIISHA-RAMADAN-Queen-of-Scott14 AIISHA-RAMADAN-Queen-of-Scott15 AIISHA-RAMADAN-Queen-of-Scott16 AIISHA-RAMADAN-Queen-of-Scott17 AIISHA-RAMADAN-Queen-of-Scott18

An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

Related Colors:

Raya Abirached wears AIISHA Couture to AGT Finale!

Raya Abirached wore a charcoal fully beaded AIISHA couture gown to the finale of the Arab’s Got Talent. That was a new take for Raya and I salute her for it! Raya has been maintaining her classy style while giving us something new every now and then. Hope you like her look like I do!

Raya Abi Rached wears AIISHA

Raya Abirached wears AIISHA Couture

 

Beautiful Raya, thank you as always for choosing AIISHA!

Related Colors:

Christina Aguilera wears AIISHA

Christina Aguilera always looks gorgeous, but she exceptionally looked fantastic in the promo of The Voice wearing an I by Aiisha hand-beaded cocktail dress!

christina aguilera for the voice wearing Aiisha Ramadan

There are many powerful voices out there, but Xtina is one that has captured millions of hearts around the world. The Voice returned with its new season on the 23rd of September 2013 on NBC. Judges include Christina Aguilera, Adam Levine, Gee Lo Green and Blake Shelton.

A big thanks for Christina Aguilera and Antonio Esteban.

Christina Aguilera in Aiisha

Photos are copyright of NBC – The Voice 2013

Related Colors:

Raya Abirached wears AIISHA to the BAFTA Awards!

When Raya Abirached goes to cover an event, she becomes the event with spot light on her rare spontaneous character, natural beauty and breathtaking looks. Raya had her very first “Red” moment wearing AIISHA at the BAFTA Awards in London last Sunday, the 10th of February 2013, and looked like a star.

Raya Abirached wears Aiisha

 

To stay in touch with the celebrities and soon Arab’s Got Talent behind the scenes, follow Raya on Twitter @RayaScoop

Thank you Raya for choosing Aiisha to look even more fabulous!

Related Colors:

Mika Newton in AIISHA at the Grammy Awards 2013!

“For the Grammy Awards, most celebrities opted for flashy and statement pieces while Ukrainian pop artist Mika Newton opted for beautiful!”, that was one of many comments from the many press putting Mika on the “Best Dressed” list and even “Sexiest stars of the night” wearing an AIISHA custom-made Couture lace gown.

Mika Newton wears Aiisha

55th Annual Grammy Awards - Arrivals

The 55th Annual GRAMMY Awards - Arrivals

This is Mika’s second “White” look wearing AIISHA after last years Golden Globes sensational look. The thing about “white” is that its best worn on red carpets and events where you don’t have to worry about competing with a bride. It also suits all skin tones, with the right makeup and accessories, or else most women wouldn’t wear white gowns on their wedding dresses!

 

Mika Newton wears Aiisha

 

Copyright New York Times

Copyright New York Times

You can keep up with Mika’s latest news on Twitter @MikaNewton

 

Thank you Mika for choosing Aiisha!

Related Colors:

Raya Abirached wears AIISHA at the SAG AWARDS!

For her 3rd look wearing AIISHA, Raya Abirached wore an AIISHA velvet silk fitted dress with gold and black Swarovski Elements crystal chains for the SAG Awards. I have to say that she makes classic black look mysteriously beautiful.

Raya Abirached wears AIISHA

Raya Abirached wears AIISHA

For the SAG Awards, Raya went with straight hair and minimum accessories keeping her signature look of “less is more”. Fans on Twitter went crazy over this look just like they did over her Golden Globes one (previous post).

387111_549947191691578_1012646441_n

424899_549947221691575_1149693218_n

309898_549947061691591_903593694_n

603084_549947098358254_353912861_n

To know more about Raya, click here or visit her Twitter page.

Raya, among many things, you represent nature, great attitude, elegance.. you represent beauty in all its forms. Thank you.

Related Colors:

Yara sings in AIISHA

Beautiful Lebanese singer Yara wore an AIISHA couture “Feather” dress while performing in Dubai during her BRAUN campaign. In many ways, Yara represents the spirit of AIISHA designs through her delicate, romantic and unique presence. Always happy to see her wearing AIISHA!

Related Colors: