AIISHA in Harper’s Bazaar

For now, I’ll give you a hint on our next BIG collaboration with a lovely lady not only loved by the Middle East, but is also a trend-setter, Tala Samman. Buy your Harper’s Bazaar Arabia Feb issue now to read more about it.

AIISHA in Harper’s Bazaar Arabia – Feb 12

I can’t wait for next week when we reveal everything about this campaign.

Thank you Harper’s Bazaar for the beautiful feature!

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Lebanese Singer YARA wears AIISHA

Seeing famous singer Yara wearing our own AIISHA dress from our latest collection Le Pouvoir de la Poudre was a beautiful result to meeting Yara herself and styling her with few of our pieces.

Yara is a famous Lebanese singer known for her beautiful voice, classiness and her beautiful way of singing the Khaleeji accent. When you listen to her, you get addicted to her sweet and perfect voice.

Below Yara wears AIISHA on the cover of top magazine Kul Al Usra.

Singer Yara wears AIISHA

As she became the face of Braun and came to Dubai to meet the press, we styled Yara in a few outfits that fit her like a glove and complimented her personality. Yara is well known for being more conservative than many other singers and she truly is a Class symbol!

Yara also looked flawless in this AIISHA champaign kaftan – available at Studio 8

Yara wears an AIISHA kaftan

Yara lands her second cover, Ara Magazine, wearing AIISHA! Her makeup looked beautifuly done by Samira Olfat and her hair was beautifully styled by Khaled Kahel and Massimiliano Luca using Braun Satin Hair 7 Curler.

Singer Yara wearins AIISHA

 
In Dubai, UAE, this collection is available exclusively in Dubai at Frost Boutique, Palmstrip Center, Jumeirah Beach Road.
 
This is one of my favorite songs for Yara:
 
Thank you Yara for looking like a piece of art in our AIISHA collection!
 
Photographs by Atiye R from ATTITUDE

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AIISHA S/S 2012 in Paris

Aiisha White Dress

I have the pleasure to announce that our AIISHA S/S 2012 Couture collection Le Pouvoir De La Poudre will be presented in Paris for buyers to view from the 20th January until the 15th of February. The presentation coincides with the Paris Fashion Week as I’ll be there not only to meet buyers, but also to watch my favorite fashion shows like Elie Saab, Stephane Roland and George Hobeika.

Viewing our collection is by appointment only. Kindly contact us for appointments.

Contact details:

Twitter: @aiisharamadan

Email: Aiisha

This collection has participated in the latest edition of New Zealand’s Next Top Model, Ariel 3D fashion show that was hosted by June Ambrose, and will soon appear in a campaign that I can’t wait to share with the whole world. Check out more designs from our collection. Its romantic bold and simply beautiful.

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AIISHA at the Kazakhstan Fashion Week

Aiisha Ramadan walks the KFW runway

I had the pleasure to be invited to the Kazakhstan Fashion Week and without any hesitation I accepted the invitation. For one, women from Kazakhstan are some of the most beautiful ones in the world who adore fashion and actually appreciate it. Secondly, after consideration, we accepted the invitation especially that Kazakhstan is becoming a fashion destination. Finally, I wanted to try a place that not many people have tried. I like to be a pioneer in discovering places hungry for creativity and art. My expectations were exceeded a million times. The professionalism and reception that my team and I were welcomed with were beyond any experience I have ever had. The passion that everybody showed to the Kazakhstan Fashion Week, from the organizers, to the models to our personal assistants was by all measures something I will cherish for life and learn from everyday.

I showcased my latest collection Le Pouvoir de la Poudre, the dearest collection to my heart by far for the first time in full officially at the Kazakhstan Fashion Week. This collection is essentially inspired by powder visions I saw on the beaches of the Côte d’Azur. Tones that I breathed in the air of Paris. In short, I put my heart in this collection and whether you like it or not, I’m sure you’ll appreciate the work I put in it. Did I mention that it snowed for the first time on the day of my fashion show? About a month earlier than anticipated..

We had a 3-day-exhibition where we met with buyers, a press conference and my show was the second day’s Finale.

For my show, I had a casting for nearly 200 professional models, of which I chose 24 gorgeous girls that represented a variety of looks. I presented about 35 looks leaving out some of the structured pieces, which I will post separately.

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The music my husband chose, left people talking about it. Here’s the full list:

No.
Song
Artist
01
Powder
Parov Stelar
 
02
Paris
Scratch Massive
 
03
Tonight
Miguel Migs
 
04
Fantasize The Love
Gare Du Nord
 
05
Woman
The James Taylor Quartet
 
06
Nightcall (Feat. Lovefoxxx)
Kavinsky
 
07
On S’En Fou
Loane
 
08
Chocolate Distance
Karuan
 
09
Familiar
Marko Bokun
 
10
Dita Dimone
Pop Levi
 
And for the Outro we chose an Intro, how convenient  
Intro – The xx

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The part I mostly enjoyed was the choreography. I placed about 5 white lounge chairs on the beginning of the rectangular shaped 63 meters catwalk and had each model who didn’t have to change her outfit sit at or stand by the chair. By the end of the show, I had a perfect vision of princesses or mermaids, whatever you wanna call them, shaping the most perfect tableau. I swear that as I was doing my turn with Tunisian super model Faten and as I was approaching the girls seated as choreographed, I felt a thrill from the perfect vision I saw.

AIISHA Finale at the Kazakhstan Fashion Week

This was my tableau, these were my girls so proud of wearing my collection, looking so perfect in every way.

My show had about 700 people turn up, people who didn’t know me, but they came to see what a UAE based designer would bring to the table. I heard the clapping throughout the show and I saw the excitement on people’s faces as I walked the runway barefoot to greet them. In short, it was a success!

I want to thank the entire team of the Kazakhstan Fashion Week and the great city of Almaty for making this a memorable experience to us.

In Dubai, this collection is Exclusively stocked at FROST boutique in Palmstrip Center, Jumeirah Beach Road, Dubai – UAE.

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AIISHA takes over the Twilight Red Carpet Premiere

At this time of the year, I was about to post a more “New Year” related topic; however, I just got a chance to watch all 3 Twilight Sagas one after the other. Following this incident, I couldn’t help but share with you the latest news on the celebrities who wore AIISHA.

On the 14th of November, 3 gorgeous women walked the red carpet at ”The Twilight Saga: Breaking Dawn – Part 1″ premiere at Nokia Theater in L.A. wearing AIISHA couture pieces.

Jodelle Ferland known for her roles in the twilight saga “Eclipse”, and her upcoming roles in “The Tall Man” with Jessica Biel and Stephen Mchattie and “ParaNorman” with Anna Kendrick and Leslie Mann. Jodelle has been named the girl to watch in 2012.

Jodelle Ferland wears AIISHA

Actress Chelsea Rendon known for her roles in major motion pictures such as  “A Better Life” and “Nine Lives”

Chelsea Rendon wears AIISHA

Presenter for E! Canada , MTV and Etalk Jessi Cruickshank covered the event wearing a beautiful AIISHA black dress from the latest collection “The Power of Powder”. With this being the 3rd time that Jessi wears AIISHA, she’s one of the brand’s loyalist and we love her!

Jessi Cruickshank wears AIISHA

This is why I love fashion, to see my designs take part of people’s lives.

Thanks to all these beautiful women for choosing AIISHA!

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AIISHA Couture Exclusively at FROST

I have the pleasure to officially announce the presence of our latest Couture collection Le Pouvoir de la Poudre (The Power of Powder), at one of my favorite boutiques in the UAE, FROST.

FROST essentially handles exclusive bridal brands such as Oscar de la Renta and Marchesa to name a few. The AIISHA collection will be offering Couture evening gowns off the rack in different colors and sizes as well as custom-made ones.

This collection was showcased in the first ever 3D Virtual Fashion Show and like I previously said, it is by far the dearest and most favorite to my heart. Its inspired by powder tones and powerful cuts that I have envisioned during my repetitive trips to Paris and the Côte d’Azur. We have also recently presented it for the first time officially at the Kazakhstan Fashion Week.

Below are some of the pieces available at FROST.

Check our my collection that is exclusively “Chilling” at FROST boutique, Palmstrip Center, Jumeirah Beach Road, Dubai – UAE.

Soon I’ll post about introducing our latest collection at the Kazakhstan Fashion Week with photos of more sizzling designs.

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Paris Fashion Week 2011 – Georges Chakra

The first womens Couture fashion show I ever watched during the Paris Fashion Week 2011 was for Georges Chakra at the Palais de Tokyo. Its worth mentioning that just before the show started I had a chance to view a very exclusive and one-on-one presentation for the latest Chanel  J12 Chromatic watch. All in all, it was sensational. Very black and white.

I had to wrap up quickly and go to the backstage of Georges Chakra fashion show. I was fascinated by the generosity that Chakra loads in his creations. I have to say that it was my favorite show during the entire Paris Fashion Week. There’s so much regal and fresh feel to it all in one.

His inspiration was like most of the Lebanese designers, nature and flowers. That brought to my attention how the European designers were mostly inspired by certain characters. My favorite pieces involved a short fully CRYSTALLIZED by SWAROVSKI ELEMENTS dress and an coral/orange dress with a fully beaded tulle tight pants. Marvelous pieces. Yes, fully bling bling but in the most elegant way.

There was a tiny incident I enjoyed, that was when Mr. George Chakra was gonna have an interview with a TV station and he asked me to hold his telephone till he’s done. About 15 minutes later, his phone was ringing, and thats when I noticed that he’s forgotten his mobile with me!

On a separate note, a lot of people ask why are George Chakra’s creations so expensive. If you meet him and his staff, you’d be embraced with class and elegance. That alone makes you fall in love with the people behind the brand. But of course comes his beautiful designs, generosity in materials and crystals and a very fine end product. People, art is invaluable!

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