Aiisha and Evian – Live Young and Give Back..

Like I mentioned before, Evian initiated a Live Younger campaign in Dubai following their most watched Ad video (Over 22 million viewers till this post date)  on You Tube (Evian Roller Babies)


Evian asked Dubai’s top designers to recreate the Evian Live Younger T-Shirt, and it was showcased at the Dubai Fashion Week that recently took place and auctioned the T-Shirts for the benefit of Dubai Cares, whose project for 2010 is to secure clean drinking water for children in schools globally.

Unfortunately, I wasn’t able to make it to the show where my T-shirt was the show’s opener … Read more...

Golden Days of DFW: Aiisha and NOKIA (Retrospective)

Yesterday was the last day at the DFW for the season. I haven’t been part of the DFW for a couple of years as it was time for change; however, my T-Shirt design was the opener at the Evian Fashion show where 15 designers participated in benefit for Dubai Cares Charity Foundation. I will post a separate thread for that with photos.

This year, the DFW happens to go under fire as the fashionistas have had enough. If you go back in my blog, you’ll find 2 posts (about a year old) addressing the issues that should be taken … Read more...

Meeting Dominique Laporte (Evian)

Evian hosted the first water tasting event in the region with Dominique Laporte, who is the best Sommelier in France. The weather was fantastic as the event took place on the ‘O’ De Squisito boat at the creek in Dubai.

EVIAN Team and Aiisha Ramadan

EVIAN Team and Aiisha Ramadan

When it comes to water, I’m a heavy drinker. Don’t know if its the heat of the UAE or maybe a biological thing, but water is my best friend. I’m like a fish!

I learned a lot about water that day, I never knew that still water prepares the palate to receive food and sparkling … Read more...

The Team Behind The Love Affair

This by far is the longest post that this site has so far, and its there to thank every individual who has provided us with support and has been a part of this great success. So I list them at no particular order.

A Love Affair
A Love Affair


Stefan Cebula, an amazing human being. You look at him and you realize that everything will be alright. Building the stage on ice, hanging himself from the rooftop, taking care of every (production) aspect was never an easy job. Stef has produced Valentino shows and The World Summit in Johannesburg among many Read more...

It Was My Night (A Love Affair)

Date: Tuesday, November 3rd 2009

A day to remember in my calendar of events. We’ve been busy planning for this date for over 5 months (if not more), for few days prior to that date we hardly slept, we worked over night, but the more challenge we faced, the more we developed collective determination until we reached the deadline and from there it was smooth sailing.

Of course I’m talking about my collaboration with Victoria Casal.

A Love Affair Invite

A Love Affair Invite

A Love Affair is a collaboration 1 year in the making, kept under wraps until it was unveiled in a … Read more...