Aiisha & FLAKE – Part 2

The second part of my project with Flake was a moving picture of how I let myself go in a moment of complete happiness and freedom. It was based on a story that I wrote in high school and scored a A+ for it. Never in my life did I imagine that one day I’ll get to live this story and share it with others. The video also includes a detailed explanation for how to get on with creating your mood board in case you weren’t familiar with what a mood board is. Furthermore, it clarifies that your mood board … Read more...

Aiisha & FLAKE – Part 1

Aiisha for Flake – Courtesy of Hamza El Attar

In my line of work, I’ve collaborated with many brands and people as you may know. However, my collaboration with Flake chocolate is one that touches a particularly dear subject to my heart, which is supporting talent. I couldn’t be happier to be a part of Flake’s initiative to support the Arab talent in the “mood board” competition. Flake relates to my childhood when in life I had little to worry about and plenty of pleasures that I looked forward to as part of my days.

This competition is running mainly …

Nokia N9 (Gadgets I Like)

As a designer, I appreciate a good design, and as I mentioned before, I got a thing for a good product or industrial design, whether its a building, a car or in this case a mobile phone.

N9 Trio Colors
Magenta, Cyan and Key Black

For close to 2 months now I have been using Nokia’s N9 mobile phone, and the more I use it, the more I fall in love with it.

This blog post is definitely not another review of the N9, as I’m positive that professional reviewers and enthusiasts of the brand already covered all aspects of this device, myself I will only cover it from … Read more...