Tag Archives: Fashion Show

AIISHA at the Kazakhstan Fashion Week

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Aiisha Ramadan walks the KFW runway

I had the pleasure to be invited to the Kazakhstan Fashion Week and without any hesitation I accepted the invitation. For one, women from Kazakhstan are some of the most beautiful ones in the world who adore fashion and actually appreciate it. Secondly, after consideration, we accepted the invitation especially that Kazakhstan is becoming a fashion destination. Finally, I wanted to try a place that not many people have tried. I like to be a pioneer in discovering places hungry for creativity and art. My expectations were exceeded a million times. The professionalism and reception that my team and I were welcomed with were beyond any experience I have ever had. The passion that everybody showed to the Kazakhstan Fashion Week, from the organizers, to the models to our personal assistants was by all measures something I will cherish for life and learn from everyday.

I showcased my latest collection Le Pouvoir de la Poudre, the dearest collection to my heart by far for the first time in full officially at the Kazakhstan Fashion Week. This collection is essentially inspired by powder visions I saw on the beaches of the Côte d’Azur. Tones that I breathed in the air of Paris. In short, I put my heart in this collection and whether you like it or not, I’m sure you’ll appreciate the work I put in it. Did I mention that it snowed for the first time on the day of my fashion show? About a month earlier than anticipated..

We had a 3-day-exhibition where we met with buyers, a press conference and my show was the second day’s Finale.

For my show, I had a casting for nearly 200 professional models, of which I chose 24 gorgeous girls that represented a variety of looks. I presented about 35 looks leaving out some of the structured pieces, which I will post separately.

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The music my husband chose, left people talking about it. Here’s the full list:

No.
Song
Artist
01
Powder
Parov Stelar
  
02
Paris
Scratch Massive
  
03
Tonight
Miguel Migs
  
04
Fantasize The Love
Gare Du Nord
  
05
Woman
The James Taylor Quartet
  
06
Nightcall (Feat. Lovefoxxx)
Kavinsky
  
07
On S’En Fou
Loane
  
08
Chocolate Distance
Karuan
  
09
Familiar
Marko Bokun
  
10
Dita Dimone
Pop Levi
  
And for the Outro we chose an Intro, how convenient  
Intro – The xx

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The part I mostly enjoyed was the choreography. I placed about 5 white lounge chairs on the beginning of the rectangular shaped 63 meters catwalk and had each model who didn’t have to change her outfit sit at or stand by the chair. By the end of the show, I had a perfect vision of princesses or mermaids, whatever you wanna call them, shaping the most perfect tableau. I swear that as I was doing my turn with Tunisian super model Faten and as I was approaching the girls seated as choreographed, I felt a thrill from the perfect vision I saw.

AIISHA Finale at the Kazakhstan Fashion Week

This was my tableau, these were my girls so proud of wearing my collection, looking so perfect in every way.

My show had about 700 people turn up, people who didn’t know me, but they came to see what a UAE based designer would bring to the table. I heard the clapping throughout the show and I saw the excitement on people’s faces as I walked the runway barefoot to greet them. In short, it was a success!

I want to thank the entire team of the Kazakhstan Fashion Week and the great city of Almaty for making this a memorable experience to us.

In Dubai, this collection is Exclusively stocked at FROST boutique in Palmstrip Center, Jumeirah Beach Road, Dubai – UAE.

Join me in a Live Tweet Chat

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3D Fashion ShowOn Thursday, 3rd November, Ariel will be hosting its first ever ‘Tweet Chat with Aiisha Ramadan’. Ariel and I brought you the Middle Easts’s first 3D fashion show to life and now, we’ll meet you all on Twitter.

I will be available on the official Arial Arabia twitter account (@ArielArabia) and (@aiisharamadan) from 6pm – 7pm to answer any questions you have about the fashion industry, fashion trends and what to look out for. You know me, you can ask me about anything you like, in this Live Chat, it has to revolve around fashion.

Prepare your questions and let’s tweet…

The Making of our 3D Virtual Fashion Show

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Its funny how months and months of preparations are summarized into a few minute fashion show. Anticipation, press pages, people asking for invitations left and right, all for a few minutes. Usually our fashion shows vary between 20 – 60 minutes. Our 3D Virtual Fashion show with Ariel hosted by Celebrity Stylist June Ambrose on the 30th of June in Dubai was a 4-minutes fashion show. In these 4 minutes, we showcased a capsule of 15 pieces from the entire collection that will be showcased in October this year.

4 minutes were the conclusion of several months of making the dresses displayed and about 2 months day and night preparing the 3D fashion show. Preparations involved selecting the models, deciding on the different hair and makeup styles to make the models versatile, dresses that would work, music, animation ideas, filming, editing and so on.

VIDEO

httpv://www.youtube.com/watch?v=v8ruvqedpQk

In terms of dresses, we weren’t able to use any transparent dresses – which was a big problem , shiny dresses such as satin or heavy crystallized surfaces, feathers, or any green pieces since the shooting took place in a studio fully painted in green.

The hair and makeup had drastic changes in between each 2 outfits which ended up with 6 – 9 different looks for the 3 models used. We went for defined eyeliner (my personal favorite) and bold lips, Red – Fuchsia – Red/Orange. I was so lucky to work with one of my favorite makeup artists Samira Olfat and one of the most talented hair stylists Massimiliano Luca Comella

Every change in the video, took a 24-hour rendering. We had 3 animations created: Model blowing a kiss that spread into powder – Model throwing an actual flower and then its petals spread and felt like they were coming onto the audience watching – Model winking, which circulates into bigger winks. In the final cut, models walked out as if on a stage that was virtually built. The process took a lot of hard work from AIR, who came up with a beautiful result that was later set to be the first ever Virtual 3D Fashion Show in the Middle East and to my knowledge in the world!

I can’t stress enough on how special this collection is to me. From this collaboration’s perspective, the photos I chose to display show the powder tones used, the texture and the powerful yet simple cuts. From a personal level, this collection has been nourished with a lot of love and passion over the past few months. I can’t wait to show you the whole series in October. You will see AIISHA’s soul in each and every piece and I hope you’ll love it the way I do.

Paris Fashion Week – Elie Saab 2011

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In the spirit of the Paris Fashion Week, and although its long over due, I wanted to share my experience at the Elie Saab fashion show at the Trocadero, Paris end of January 2011.

Catwalk before the start of the show

It was typical Elie Saab style with emphasis on the waist and an introduction to a interesting color palette such as deep lipstick red, dove grey inspired by the almond flower white, light peach.

Below are some of my favorite pieces

Here is some of what I captured from the backstage (so much tension)!

Elie Saab (Backstage)

Magdalena Frackowiak and Aiisha

Lili Ji, Aiisha & Lela Rose

Celebrities from the Middle East were heavily present. Nancy Ajram, pregnant at the time, Elissa, Youssra and Mohieb Dahabieh were some of the invitees.

The one and only, Nancy Ajram and Aiisha

Aiisha & Lebanese Superstar Elisa

Aiisha & Egyptian Star Youssra

Aiisha & the gorgeous Mohieb Dahabieh

After the show, I was invited to dinner at Elie Saab’s fashion house, where all the celebrities were, Vogue and Style.com editors. However, the highlight of my night was bumping into Cameron Diaz and later on Stephan Roland

Cameron Diaz & Aiisha

Aiisha, Stephan Roland, & Elie Saab

With my Muse; Elie Saab

The first ever 3D Virtual Fashion Show

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A couple of months back, Procter & Gamble approached me for the first of its kind event in the world. The unique first EVER 3D Virtual Fashion Show to showcase a capsule from my upcoming collection “Le Pouvoir de la Poudre – The Power of Powder” as part of the main event star: Ariel 3D! Note that my collection’s name had already been set a while before this opportunity knocked my door as it was inspired by powder tones and the Côte d’Azur reflecting romantic yet powerful cuts.

I immediately said Yes! The hard part was keeping it a secret, but I did!

June Ambrose & Aiisha Ramadan

With Ariel goes deeper to make 3D history being the theme and inspired by the 3D revolution, Ariel is bringing real 3D innovation to the world of Fabrics and Fashion. Ariel scientists have used patented 3D tools and technology to gain a deeper understanding into fabrics, fibers, and stains, and have now developed a new deep cleaning formula; that penetrates deep into the layers to extract stains.

More than 150 people from more than 27 countries, most of them press and some celebrities such as Boy Abunda and Manish Malhotra, came together to be a part of Ariel’s global launch event. The event has already been mentioned in Forbes Magazine and Women’s Wear Daily.

With Ariel being pioneers in their own field, they extended their leadership to the first ever 3D Virtual Fashion Show produced by local company AIR, showcasing few pieces from my Couture collection and hosted by Hollywood celebrity stylist June Ambrose, who flew in from New York to be part of this special event wearing an AIISHA orange dress from the Love Affair collection. Everything in the fashion show was virtual and animated from the catwalk, to the models and myself greeting people on the runway, as well as the virtual kisses and rose petals, which took the viewers by surprise. These elements created depth and excitement.

June Ambrose and Aiisha Ramadan

Colorful 3D Glasses

Another highlight of the event was the 3D Projection Mapping of Ariel in collaboration with LG portraying the ‘Deepest Cleaning Test’ on a large building in a construction site in downtown Dubai produced by Muse Amsterdam. The “Deep Cleaning Test” stained the building with life-like forces of nature and pollution, then “cleaned” it like new.

I only work with brands I believe in. To prove how effective this new technology is, I accidentally got my jersey silk powder pink dress smudged with some Teriyaki sauce and black marks spread out (in the middle of the event) . Naturally I freaked out, but it was caught on camera how I got them off using Ariel 3D Microboosters! The product worked like a charm cleaning the stains preserving my delicate garment.

Many would wonder why Ariel collaborated with a Couture brand? Its simple. Even Couture needs to be cleaned and I choose to take the matters by hand!

 

The AIISHA collection presented at this fashion show will be officially launched in October in the UAE and in other parts of the world. Stay tuned as this is the dearest collection to my heart!

 

AIR, P&G and H&K - Some of many brains behind the event

 

I’d like to thank everybody who worked on this event and topping the list: P&G for their continuous support, H&K for a great opportunity, AIR for their first ever 3D production in the Middle East and June Ambrose for changing my life in a matter of few days.

More coverage of this unique event, including the video, soon.

 

A Love Affair Collection Preview Video

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Preview Video of “A Love Affair” collection in glorious HD

Credits:

Aiisha Ramadan – Fashion Designs

Victoria Casal – Jewelery Designs

Manolo Blahnik – Shoes

All 4 Media – Video Production

Parov Stellar – Hurt – Soundtrack

Aiisha @ Galeries Lafayette

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I understand how important it is to keep the blog up to date, specially after such a monumental event in my life, but I really have no time to update this blog followers with the event details, so I left the scoop for other bloggers (which I sincerely thank from my heart). But that doesn’t mean I won’t be updating my blog with the event photos and video, but all is good in due time.

La Dame a la Tour Eiffel

La Dame a la Tour Eiffel

The purpose of this entry is to announce that all the “Love Affair” collection is displayed at Galeries Lafayette in Dubai Mall.

At the main entrance of Galeries Lafayette Dubai Mall

At the main entrance of Galeries Lafayette Dubai Mall

At first we had the opportunity to display the collection for 10 days, which after an overwhelming reception, this extended till end of November.

Please, come and have a look at the collection first hand, it is on display at the main entrance on the 2nd floor.

Aiisha on Display

Aiisha on Display

I will be at Galeries Lafayette this weekend (Friday and Saturday), come and say Hi.

It Was My Night (A Love Affair)

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Date: Tuesday, November 3rd 2009

A day to remember in my calendar of events. We’ve been busy planning for this date for over 5 months (if not more), for few days prior to that date we hardly slept, we worked over night, but the more challenge we faced, the more we developed collective determination until we reached the deadline and from there it was smooth sailing.

Of course I’m talking about my collaboration with Victoria Casal.

A Love Affair Invite

A Love Affair Invite

A Love Affair is a collaboration 1 year in the making, kept under wraps until it was unveiled in a glamorous, unique, one of a kind show that was deemed the fashion show of the year and the golden ticket of the fashion events in Dubai.

IMG_8948

The Design Team on the Catwalk

My coverage for this event will extend to few blog posts detailing all aspects of the show, the designs and everything related.

Await more

Colors at the Finale

Colors at the Finale