AIISHA COUTURE CAMPAIGN – Queen of Scott’s

“She walks in beauty, like the night of cloudless climes and starry skies and all that’s beat of dark and bright meet in her aspect and her eyes”

Lord Byron 1814 

Legends and folklore, myths and tales, Scotland is the home of storytelling. Having inspired the imagination of some of the world’s most famous poets and authors from Robert Burns to Robert Louis Stephenson, this is the land where the peoples beauty shines through their traditions, history and heritage. A fascinating country where they walk proud, where individuality is strength and beauty is in abundance, the freedom to inspire and be inspired.

This is the story of my collection, representing the mystery and charm of this country and its people, where there are no limitations to creativity and where personalities shine. The movement of the landscape is as soft as the fabrics I have chosen, the colors of the land are as vivid as the jewels tones in each of my unique pieces and where we are free to wear what we want and where we want, there are no rules, just use your imagination.

 

This is me, this is who I am…..dare to dream.

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An incredible team worked on this campaign and gave us breathtaking results. A huge massive THANK YOU goes to each and every single one of the below:

Photographer: GERARDO JACONELLI          Film Director: RUPERT CHESMAN

Art Director:  MARCO BARROS

Assistant Producer: DEREK CROLLA             Lookbook/ Post prod.: LAURA JURJANE

Miss Scotland 2014

ELLIE McKEATING

Model: ZOE BEITH (from Superior Model Management) and EILIDH MAcDONALD

Makeup Artist: SAM JOHNSTON

Hair Stylist: MARC McCune                                    Nail Stylist: LAINI PAWSON

By Eutopia Hair, Beauty & Barbers

Special Thanks:

ROX DIAMONDS & THRILLS UK        and           JANIS SUE SMITH

Public Relations:

Lina Husri from Think Smart

 

Shooting Location:

Glasgow – SCOTLAND

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FACES Makeup Competition on MBC TV – Final Challenge

The final challenge for the Faces “Wojooh Jamalek” competition on MBC TV was all about passion. The contestants were given the freedom to create anything, even draw on the body.

The results didn’t do it for me and were in fact slightly disappointing.

Lina gave me the perfect face makeup emphasizing on simplicity and practiced her calligraphy skills by writing a poem verse by Nizar Kabbani about Baghdad – her hometown. I just wondered where did all the great work that I’ve seen from her across the weeks go?

Makeup by Lina

Makeup by Lina

 

Makeup by Namareq

Makeup by Namareq

Below is Lina Hussein with her model.

Makeup by Lina

Makeup by Lina

As for Namareq, no doubt my eyes went straight to her model from the explosion of colors that were going on there. It certainly speaks passion, but an overload of that portion. It was too much texture going on, despite my admiration for parts of it, and the drawing on the body was imperfect.

Makeup by Namareq

Makeup by Namareq

Namareq said that the work she’s done needed more time and I believe her.

Makeup by Namareq

Makeup by Namareq

Below is Namareq Al Mansoury with her model

Makeup by Namareq

Makeup by Namareq

Its too unfortunate that they didn’t make me wonder much which is best because neither one was that great. I just think that if you’re not so good at body painting or that if you would need too much time, then do less of it rather than spend a lot of time trying to work it out. Its just hard for me to believe that after all I’ve seen from them, these looks are their “Best Work”, because they’re not. I’ve seen them do tons better.

In the end, both finalists were incredible throughout the competition. They have demonstrated a level of professionalism and creativity that I haven’t seen in a long time in the Middle East. In general, the decision was hard to make. Lina Hussein was announced the winner and Namareq Al Mansoury is the runner up for this competition and will be the official makeup artist for my upcoming look book.

To watch the previous episode (Gold Challenge), please view the below video

The program was presented by the beautiful Hind Boumchamar and I salute her and her team for their hard work presenting this beautiful program.

Hind Boumchamar

Hind Boumchamar

Also a big thank you for FACES and Mahmoud Rashad for the opportunity of being a judge on this show. It was a great experience.

 

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FACES Makeup Competition on MBC TV – 6th Challenge

 

A successful look portraying the queen of gold who loved her people and was betrayed by them, rises from the dead to revenge – by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Makeup by Namareq

Lina Hussein proved me right once again. The model behind her makeup looked beautiful and truthfully this was the first time this model looked that good in this competition. Lina can simply make anyone look more beautiful. Lina portrayed a Queen of love full of romance.

Makeup by Lina

Makeup by Lina

Makeup by Lina

Makeup by Lina

Risellene is the perfect makeup artist for fashion shows. With her European approach, she proves to be very creative and thinks outside the box. Unfortunately, she doesn’t relate much to the Arab market. This look specifically didn’t feel complete and the gold paper was too spread in an incoherent way, especially under the eyes, it didn’t do it for me. Hard luck for Risellene; however, rest assure this is a name you will see a lot more of in the near future.

Makeup by Risellene

Makeup by Risellene

Makeup by Risellene

Makeup by Risellene

Next week’s episode will be the finale. The challenge is all about Passion. It will be a tough one. However, because both finalists are incredibly good, I have announced that the runner up will be the official makeup artist of my upcoming lookbook. Stay tune.

 

 

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I by Aiisha Fashion Show in Paris

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FACES Makeup Competition on MBC TV – 5th Challenge

This week featured the top 4 makeup artists who made it through out FACES competition on MBC TV, Saba Al Kheir Ya Arab segment every Sunday. As a judge, its getting harder every week to eliminate especially because not only are all the makeup artists improving, but also because we are getting really used to them. This week’s challenge was GLITTER.

Looks like Risellene took my feedback from last week seriously and pushed herself where she delivered a creative output of a woman made of ice. In reality, Risellene coated the lips and eyebrowse with sugar and broke that look with a pink eyeshadow. I personally loved it!

Makeup by Risellene

Makeup by Risellene

As for Namareq, she did an impeccable job. I have to point out that the pictures don’t give the real work justice. Namareq challenged herself where she created a hand-made mask of glitter going gradually from blue to purple (again, that’s not shown in the photo). After all this work, she delivered a clean picture of perfection revolving around the carnaval theme. This by far was the most difficult look and she nailed it.

Makeup by Namareq

Makeup by Namareq

 

Lina has a stamp called: Let me do your makeup, let me make you gorgeous! Lina took what she does best and added a fantasy of glitter mix on the face that spoke royal beauty. I simply love her work!

Makeup by Lina

Makeup by Lina

 

Anje on the other hand understood the theme, delivered a clean work and upgraded her level. Unfortunately, she was eliminated this week due to her limited creativity in this look. Anje has a classic approach that I personally admire. However, the stakes are too high right now and the artists shouldn’t play it safe. They should push themselves and get out of their element. Hard luck to Anje, I wish her all the best!

Makeup by Anje

Makeup by Anje

Last week’s eliminated contestant was Hadjira, who I asked her to do the work and send me photos of the out come. Hadjira went for a beautiful romantic look but still kept it safe lacked perfection. Notice the similarity between Anje’s and Hadjira’s makeup.

Makeup by Hadjira

Makeup by Hadjira

Next week’s challenge is all about GOLD! That, I can’t wait to see! See you next Sunday.

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Paris Fashion Week 2011 – George Hobeika

George Hobeika fashion show also took place at the Palais Tokyo in Paris. I love going backstage to see the clothes up close, so I did. When I met George, I asked him you seem nervous. He said he is and his publicist told me that George is always a nerve wreck before his shows.

It was very different from what Lebanon designers are used to showing us. It had very minimum beading, very flowy lines, some eccentric ideas and a general pale feeling to the colors. This is where I think he got it wrong. In the end its his vision, but I have to say that the combination of mustard, lavender, dove grey and White don’t exactly speak happiness. But then his inspiration was rocks from the natural.

Below are my favoritete pieces from the show.

Having said that, I thought that the designs had some truly brilliant twist. The wedding dress I felt was a piece of art. He is after all one of my favorite designers.

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Ahlan Hot 100! Restaurants

How often do you want to invite someone special to a new place that you might have never experienced before? Its happens often with me. One of the most important magazine issues in the Middle East is the Ahlan Hot 100! Restaurants where you learn about the best restaurants in the UAE. In this year’s issue, I was a guest at the photoshoot of the restaurant Nineteen.

Aiisha Ramadan Hot 100 Restaurants

Mrs. Lina Samman was also a guest at one of her favorite restaurants, At.mosphere where she looks gorgeous in an AIISHA feather dress from the Love Affair collection.

Lina Samman Hot 100 Restaurants

Thank you Ahlan Hot 100! Restaurants and thank you Lina Samman for a lovely image

Ahlan Hot 100! Restaurants is a complimentary edition with Ahlan Magazine

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Aiisha awarded at the Gr8! Women Awards

On the 15th of April at Madinat Jumeirah, I was awarded at the Gr8! Women Awards first edition in the UAE for my Fashion achievements. This ceremony, brought to us by Petrochem, celebrates women, their beauty and strength and promotes breast-cancer awareness. From India in general, some of the awarded women were Aishwarya Rai, Preity Zinta, and Zeenat Aman. From the UAE besides myself, some truly amazing ladies were awarded such as Lara Satrakian, Nayla Al Khaja and Sarah Belhassa were recognized for their work. In fact, most of the winners were ladies who made a difference to the world by being more like philanthropists.

This is where I felt speechless. Here I was, not exactly Alexander Mc Queen and have not publicly taken children off the streets and I was being awarded. From one side, I felt great for being recognized for my efforts and from the other side I thought, maybe its time to make a serious positive difference to this world. And it takes two to tango. I’ve always had a dilemma on whether being considered a celebrity would mean that I’m exploiting a cause I publicly support, or if  I’d promote it better.

When it came to the speech (yes we had to make a speech that I wasn’t prepared for), with some serious help, I came up with a simple yet witty speech that made people laugh.

I thanked the organizers for the award, congratulated my fellow winners and shared a quote by Nancy Reagan: A woman is like a teabag. It’s only when she’s in hot water that you realize how strong she is. My designs are inspired by the woman’s inner beauty to reflect on her outer one.

Thank you Petrochem for this beautiful award!

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Paris Fashion Week 2011 – Georges Chakra

The first womens Couture fashion show I ever watched during the Paris Fashion Week 2011 was for Georges Chakra at the Palais de Tokyo. Its worth mentioning that just before the show started I had a chance to view a very exclusive and one-on-one presentation for the latest Chanel  J12 Chromatic watch. All in all, it was sensational. Very black and white.

I had to wrap up quickly and go to the backstage of Georges Chakra fashion show. I was fascinated by the generosity that Chakra loads in his creations. I have to say that it was my favorite show during the entire Paris Fashion Week. There’s so much regal and fresh feel to it all in one.

His inspiration was like most of the Lebanese designers, nature and flowers. That brought to my attention how the European designers were mostly inspired by certain characters. My favorite pieces involved a short fully CRYSTALLIZED by SWAROVSKI ELEMENTS dress and an coral/orange dress with a fully beaded tulle tight pants. Marvelous pieces. Yes, fully bling bling but in the most elegant way.

There was a tiny incident I enjoyed, that was when Mr. George Chakra was gonna have an interview with a TV station and he asked me to hold his telephone till he’s done. About 15 minutes later, his phone was ringing, and thats when I noticed that he’s forgotten his mobile with me!

On a separate note, a lot of people ask why are George Chakra’s creations so expensive. If you meet him and his staff, you’d be embraced with class and elegance. That alone makes you fall in love with the people behind the brand. But of course comes his beautiful designs, generosity in materials and crystals and a very fine end product. People, art is invaluable!

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Paris Fashion Week report soon…

Just came back from Paris and Milan were I had the pleasure of being at the front row of nearly all of the fashion shows I watched at the Paris Fashion Week. I met with all the designers of the shows I’ve visited and had the best time backstage cuddling with their clothes as well as meeting with the hottest celebrities.

Anyways, since I came back – just 4 days ago, life has been upside down trying to catch up with a lot of work. Soon, I’ll update you on my trip in addition to our latest and really exciting news!

The shows I visited:

- Smalto (Homme)

- Cerruti (Homme)

- John Galliano (Homme)

- George Hobeika (Femme)

- George Chakra (Femme)

- Zuhair Murad (Femme)

- Elie Saab (Femme)

- Robert Abi Nader (Femme)

I’d also like to thank the below for inviting me, sorry I couldn’t make it, but I did watch all your shows later on and they’re amazing!

Among many others, Kenzo, Paul Smith, Basil Soda and Stephane Rolland (who I met later and found super charming!)

Here’s a little taste from George Hobeika’s backstage model’s running order chart:

George Hobeika models' running order

Thanks to all of the designers, their PR, and to Laith Bazari.. one of the sweetest, boldest and workaholic journalists I’ve ever met!

Laith Bazari

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