AIISHA RAMADAN to represent Middle East’s Prêt-à-Porter at Paris fashion phenomenon on the Seine
Global fashion show organizer and model Jessica Minh Anh has picked me as her favourite UAE’s celebrity designer to represent Prêt-à-Porter sector from the Middle East at the highly anticipated J Spring Fashion Show on the famous River Seine in Paris on 30 May 2013. This marks the second collaboration between Jessica and Aiisha after the incredible J Winter Fashion show on Costa Atlantica took place in Dubai via Frost Boutique.
This exclusive VIP and press event is a part of Jessica’s series of unique catwalks at the most extraordinary venues worldwide following the grand success on London Tower Bridge, PETRONAS Twin Towers’ Skybridge, and Costa Atlantica in Dubai.
My latest ready-to-wear collection will be showcased on a 90 metre floating catwalk on the Seine’s giant glass boat Le Jean Bruel with the natural backdrop being architectural wonders such as the Eiffel Tower, Notre Dame and the Louvre.
“I am not only a fan of Aiisha Ramadan’s clean cut and unique designs, which greatly accentuate a woman’s body, but also impressed with the way she operates her business. Being a young talent, she has definitely taken advantage of the latest technology and social media to share her vision to the fashion world.” said Jessica Minh Anh, who is featured in ELLE Hong Kong this month wearing my AIISHA Couture sculpture signature dress. I by Aiisha collection will command its presence on the Seine in Paris with creative dimensions, strong colours, and impeccable tastes.
Parisian can also take a glance at some of the most unique pieces from the catwalk at the mini exhibition between 1 and 15 June 2013 at Renaissance Paris Arc de Triomphe, the Official Hotel Partner of J Spring Fashion Show.
Thank you Jessica, Frost and Paris for this dream to come true!
Its time of the year where fans nominate their favorite designers and boutiques for the Grazia Style Awards. If you have a minute, please nominate me Aiisha Ramadan in the “Best Regional Designer” section and Frost boutique for the “Best Boutique”
After the success of our first bridal collection for Frost, we decided to pleasantly surprise our clientele with a collection that is set to redefine the parameters of white elegance. Aiisha’s White for Frost 2013 bridal collection bridges the intricacy of couture with the understated glamour of ready to wear.
This ready to wear collection, which is more relevant to our Couture style using extensive amounts of Italian tulle, silk and French lace is set to appeal to a true modern yet timeless bride. Sleeves and beaded lace with an antique style hand beading are the main elements reflected in this collection that marks the return of “less is more”. Less skin to show will only make the bride appear more gorgeous than even through our designs that were inspired by the authenticity and of iconic bridal dresses across the history of bridal couture. Dramatic trains are the focal point of our signature pieces. Adorned with Swarovski Elements, some have the lace speak a fairy tale for its viewers.
Our collection is sold exclusively at FROST Boutique, which is on the 1st Floor of the Palm Strip Center, Jumeirah Beach Road, Dubai – UAE. Moreover, we continue to offer our bespoke service for the bride that wants a customized detail on her big day.
I’m so thrilled to share with you my latest news, my favorite news yet!
I’ve collaborated with FROST boutique on launching AIISHA White for FROST Bridal. The collection is already in store and has been a success! It includes 9 designs and more will follow within the next couple of weeks.
FROST stocks a high end selection of bridal wear such as Carolina Herrera, Marchesa, Oscar de la Renta and now AIISHA and more! Apart from the bridal line, you can also find our AIISHA Couture at FROST. In addition to the present selection of Bridal and Couture evening wear, we customize from scratch!
It makes me want to celebrate my wedding all over again!
Special thanks for Hamza Al Attar, the gorgeous model Sophia and FROST boutique, for believing in me.
A little project that had been on my mind for over 2 years has been put together with all the passion in my heart and has just been released publicly for everyone to watch.
The idea behind this project was to go beyond the norm in introducing our collection, instead of releasing a lookbook for few to see, we decided to take our work viral and reach for everyone. That’s the idea behind this short romantic video.
Watch our first ever AIISHA Fashion Campaign of our Spring/ Summer 2012 collection “Le Pouvoir de la Poudre” featuring Tala Samman as the face of AIISHA for this season.
Special thanks to a group of amazing people, some mentioned in the credits, some remain anonymous. Thank you each and everyone of you for making this possible! I hope you like it!
The Team, the spinal cord:
Tala Samman for AIISHA S/S12
Tala Samman: When I think about fashion, bloggers, Middle East, beautiful girls, Tala Samman is the first on the my list. However, what I couldn’t get over after working with her was how polite, elegant and refined she is. She’s truly a delight to work with. She knows what works for her and is a professional in every sense of the word. Above all, she fell in love with the collection and is a long-time supporter.
Harry Santa-Olalla: Is a famous and a handsome face in Dubai and he just happens to be real fun on set! He’s a breath of fresh air and I had the pleasure of working with him.
Rupert Chesman: My favorite filmmaker ever! My supporter.. my friend, the man who always makes me proud!
Kirsty Jones: Our editor and the person who keeps smiling! Amazing human being!
Hamza Attar: By far one of the best photographers I have ever worked with! He is a raw talent. All photos were taken by him.
Samira Olfat: You know, I love her, I swear by her! One of the very best I’ve ever worked with.
Khaled Kahel: He understand hair and he simply styles it at its best! He’s my personal hair stylist and he is one of my top 2 favorite hairstylists in the world!
Cottage Chic: If I could, I’d live in Cottage Chic! Its home, its vintage, its class, elegance, beauty, warmth, luxury.. its your ultimate dream home if you’re into vintage. The cooperative staff from Cottage Chic was beyond impressive! They made our shooting feel effortless! You can visit Cottage Chic on JBR, Dubai.
Maison Sucre: We had a 100 delicious colored cupcakes from Maison Sucre and it was intensely difficult to keep our hands off of them during the shooting. After the shooting, they were all gone!
Milk & Honey: I’m addicted to shopping from Milk & Honey! I love its products and above all its interior. Visit it on The Palm Island Jumeirah, Dubai.
Al Hai Motors and Chrome Automobiles: Did you see this Lincoln Continental 1955 we had in the video? It was a show stopper in every photo, during the shooting, with the models.. it was everything!
Oceans Advertising: Every detail had someone to take care of it! Oceans Advertising took care of the branded AIISHA boxes that were meticulously produced in a very short time frame.
Elena Gramatica & Annabelle Wilkins from MS&L PR Dubai: These 2 ladies had a passion for this project to fill a palace! They worked with me on every detail from the flowers to Tala to the beautiful coverage we got starting off by Harper’s Bazaar and Savoir Flair. They were my eyes and ears, they were my support and the key people who made this possible!
Rached Hachoui: The devil’s advocate as he calls himself! Precise yet a perfectionist! Our producer and eternal partner
Maha Barada, Victoria Lelandais, Tarik Batal, Imad Bassil, Yasmine Ambre: Thank you for your support, your inspiration, and unconditional love!
Parov Stelar – Powder: I sketched most of my collection while listening to this track. It was only common sense to use it and to fall in love over and over with beauty and life while listening to it. Thank you for making such great music!
Special Thanks to June Ambrose for letting us use her personal turban making the beach scene epic! It was passion, fashion, trend, attitude, love and everything..
It has been an amazing experience that I couldn’t have done without the support of many people.
Seeing famous singer Yara wearing our own AIISHA dress from our latest collection Le Pouvoir de la Poudre was a beautiful result to meeting Yara herself and styling her with few of our pieces.
Yara wears AIISHA for Braun
Yara is a famous Lebanese singer known for her beautiful voice, classiness and her beautiful way of singing the Khaleeji accent. When you listen to her, you get addicted to her sweet and perfect voice.
Yara wears AIISHA for Braun
Below Yara wears AIISHA on the cover of top magazine Kul Al Usra.
Singer Yara wears AIISHA
As she became the face of Braun and came to Dubai to meet the press, we styled Yara in a few outfits that fit her like a glove and complimented her personality. Yara is well known for being more conservative than many other singers and she truly is a Class symbol!
Yara also looked flawless in this AIISHA champaign kaftan – available at Studio 8
Yara wears an AIISHA kaftan
Yara lands her second cover, Ara Magazine, wearing AIISHA! Her makeup looked beautifuly done by Samira Olfat and her hair was beautifully styled by Khaled Kahel and Massimiliano Luca using Braun Satin Hair 7 Curler.
Singer Yara wearins AIISHA
In Dubai, UAE, this collection is available exclusively in Dubai at Frost Boutique, Palmstrip Center, Jumeirah Beach Road. The Kaftan is from Kaftan collection at Studio 8, Jumeirah Beach Road, Dubai – UAE
This is one of my favorite songs for Yara:
Thank you Yara for looking like a piece of art in our AIISHA collection!
I have the pleasure to officially announce the presence of our latest Couture collection Le Pouvoir de la Poudre (The Power of Powder), at one of my favorite boutiques in the UAE, FROST.
FROST essentially handles exclusive bridal brands such as Oscar de la Renta and Marchesa to name a few. The AIISHA collection will be offering Couture evening gowns off the rack in different colors and sizes as well as custom-made ones.
This collection was showcased in the first ever 3D Virtual Fashion Show and like I previously said, it is by far the dearest and most favorite to my heart. Its inspired by powder tones and powerful cuts that I have envisioned during my repetitive trips to Paris and the Côte d’Azur. We have also recently presented it for the first time officially at the Kazakhstan Fashion Week.
Below are some of the pieces available at FROST.
Check our my collection that is exclusively “Chilling” at FROST boutique, Palmstrip Center, Jumeirah Beach Road, Dubai – UAE.
Soon I’ll post about introducing our latest collection at the Kazakhstan Fashion Week with photos of more sizzling designs.
High-end shoes and luxury fabrics are 2 items I’m absolutely addicted to and I’m always looking for both whether online or in stores. I was very happy to learn that Aruna Seth, who gathers both these desires through her amazing shoes made of luxurious fabrics was having a trunk show in FROST Boutique, Palm Strip Center on Jumeirah Beach Road in Dubai, a few weeks ago.
Only 6 Shoes are hand-made in northern Italy at once. She takes care of details where she includes beautiful ruffles, teftas, SWAROVSKI ELEMENTS, and specially sought after bows. She specializes in bridal shoes, but she also gives us an interesting variety of colors and styles in white, flesh, pink, blue, fuchsia and Tiger prints. About 3 years ago, while I was looking for my wedding show, I drooled over her famous wedges shown below. This, for me is the peak of a classy piece of art!
Among the new collection, I absolutely fell in love with a pair of high heels completely covered with SWAROVSKI ELEMENTS. Something in the cut and the general outcome captured my heart. I can imagine myself wearing these anywhere, anytime!
Paris Hilton and Kate Hudson among other European royalties and celebreties are some of those who have worn Aruna Seth’s shoes.
Sophia Bush wears Aruna Seth
I usually hesitate purchasing high-end shoes on the Internet and prefer trying them on first. However, for me and for the UAE residents, this problem no longer exists! From now on, Aruna Seth shoes can be exclusively purchased at FROST whose evening and bridal gowns range from Marchesa, Monique Lhuillier and Carolina Herrera. Those brands are among other International ones that were launched for the first time in the UAE by FROST.
The most exciting news is that Aruna Seth might be designing the shoes for the bride of most awaited event of the year, the wedding of Kate Middleton and Prince William of Wales. Let’s wait and see!