AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, … Read more...

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2nd Video Campaign: “I by Aiisha – Mirror”

In line with my tradition of innovation and unique collaborations, ‘I by Aiisha’ was launched with a video campaign featuring a host of celebrities including beauty expert and TV presenter Joelle Mardinian, singer Asmaa Lmnawar, TV Presenter Mohamad Abu Obeid, Bollywood actor Arjan Bajwa and myself. This video featured these celebrities unique and personal opinions of how to define style.

I love the fact that Mohamad Abuobeid spoke about how its not an obstacle for a woman wearing a veil to look stylish. Asmaa spoke about how essential it is for her style to reflect her identity as a Moroccan … Read more...

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Mirror (A Prologue)

Aiisha-Evite

April 15th will mark the launch of my latest high-end Ready-to-Wear collection “I by Aiisha” under the title of “Mirror”. The launch will be in a form of a fashion show and a video campaign featuring celebrities from the Middle East, North Africa and Bollywood, who will attend the fashion show.

On that day, my guests and I will be surrounded by everything beautiful!

infiniti

Infiniti G37 Convertible

This is a very special line to my heart and I’ll tell you its story after the fashion show. For now, I want to thank my partners, Infiniti (Arabian Automobiles), Blackberry, … Read more...

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