Aiisha & FLAKE – Part 2

The second part of my project with Flake was a moving picture of how I let myself go in a moment of complete happiness and freedom. It was based on a story that I wrote in high school and scored a A+ for it. Never in my life did I imagine that one day I’ll get to live this story and share it with others. The video also includes a detailed explanation for how to get on with creating your mood board in case you weren’t familiar with what a mood board is. Furthermore, it clarifies that your mood board … Read more...

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Aiisha & FLAKE – Part 1

Aiisha for Flake – Courtesy of Hamza El Attar

In my line of work, I’ve collaborated with many brands and people as you may know. However, my collaboration with Flake chocolate is one that touches a particularly dear subject to my heart, which is supporting talent. I couldn’t be happier to be a part of Flake’s initiative to support the Arab talent in the “mood board” competition. Flake relates to my childhood when in life I had little to worry about and plenty of pleasures that I looked forward to as part of my days.

This competition is running mainly … Read more...

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