The Key to having an endless number of outfit choices is maintaining a wardrobe with a variety of garments that you can easily mix and match, but sometimes putting together an ensemble can be more difficult than one would assume. Thankfully, coming up with a daytime outfit that can easily transition into the night doesn’t need as much effort when your closet is stocked with dresses that are both chic and versatile at the same time.

I have an idea of what dresses are appropriate during the day and the frocks you’d wear for an evening event, but wouldn’t it … Read more...

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FLIRT by Aiisha for ICONIC

A very cool line by AIISHA has just launched across 18 stores in the GCC, FLIRT by Aiisha for ICONIC!

The brand AIISHA has always been recognized for high-end couture, where over the past fashion seasons hit designs emerged. FLIRT by AIISHA for ICONIC is a ready-to-wear collection born to capture the spontaneity and elegance of the designs. The first collection launched displays AIISHA’s best sellers in a variety of vivid colors to refresh every woman’s closet. Its comfortable yet feels like a custom-made one for every woman to flirt with her dresses. The collection is available in seven Read more...

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Aiisha in Grazia Magazine.. The birth of a new project

Just before I left to Paris 6 weeks ago, Grazia Magazine supplied me amongst few other designers with a straight forward Little Black Dress from H&M worth 49 Dhs (13 USD) to transform for under 100 Dhs (27 USD) worth of materials.

I love changing existing designs. Since I was young, I used to get basic garments such as a denim pair of jeans and have it altered to fit me and my out of proportion hips. I also love playing around with my dresses, adding trims to them and maneuvering their lengths.

I had about 1 week to get


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