FROST brings us Aruna Seth

High-end shoes and luxury fabrics are 2 items I’m absolutely addicted to and I’m always looking for both whether online or in stores. I was very happy to learn that Aruna Seth, who gathers both these desires through her amazing shoes made of luxurious fabrics was having a trunk show in FROST Boutique, Palm Strip Center on Jumeirah Beach Road in Dubai, a few weeks ago.

Only 6 Shoes are hand-made in northern Italy at once. She takes care of details where she includes beautiful ruffles, teftas, SWAROVSKI ELEMENTS, and specially sought after bows. She specializes in bridal shoes, but she also gives us an interesting variety of colors and styles in white, flesh, pink, blue, fuchsia and Tiger prints. About 3 years ago, while I was looking for my wedding show, I drooled over her famous wedges shown below. This, for me is the peak of a classy piece of art!


Among the new collection, I absolutely fell in love with a pair of high heels completely covered with SWAROVSKI ELEMENTS. Something in the cut and the general outcome captured my heart. I can imagine myself wearing these anywhere, anytime!

Paris Hilton and Kate Hudson among other European royalties and celebreties are some of those who have worn Aruna Seth’s shoes.

Sophia Bush wears Aruna Seth

I usually hesitate purchasing high-end shoes on the Internet and prefer trying them on first. However, for me and for the UAE residents, this problem no longer exists! From now on, Aruna Seth shoes can be exclusively purchased at FROST whose evening and bridal gowns range from Marchesa, Monique Lhuillier and Carolina Herrera. Those brands are among other International ones that were launched for the first time in the UAE by FROST.

The most exciting news is that Aruna Seth might be designing the shoes for the bride of most awaited event of the year, the wedding of Kate Middleton and Prince William of Wales. Let’s wait and see!

Paris Hilton Wearing Aiisha Design

I have to admit, this came as a surprise to me, but it is a nice one.

Lotus One, the lounge bar and fusion restaurant, recently hosted an exclusive party in honour of socialite Paris Hilton at Lounge. And she actually wore one of my designs to attend the party.

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Dubai Hilton

Paris @ Lotus One

Paris @ Lotus One

She wore one of the exclusive pattern made for my label, taken from the White Collection.

Paris in Aiisha Design

Paris in Aiisha Design

Paris Hilton goes local..

June 20th, 2009 Dubai – Typifying her star appeal and unique ability to stir media hysteria, Paris Hilton sashayed into town end of June, bringing her patented mix of celebrity glitz and glamour.  Paris was in Dubai to film her new television venture, “Paris Hilton: My New Best friend Forever – Dubai”.

At a highly anticipated press conference promoting the new TV series, Paris Hilton and the 22 wannabe best friends put on a fashion show for the audience. Illustrating the show’s intent and Paris’s specific objective to promote Dubai’s locally inspired fashion scene, 8 of the dresses worn by the fashion show participants were from my resort collection – Aiisha Resort 09/10.

As the press conference fashion show illustrated, my pieces, from the cerise pink floor-length chiffon dress to the emerald long dress adorned with Swarovski crystals, made the ladies look stunning, an explosion of season colours that has fashion lovers enraptured. The local fashion scene is indeed blazing a new path and it has now caught the eye of one of the fashion world’s own iconic ambassadors, Paris Hilton.

This collection maybe found at the Aiisha Ramadan section proudly waving the local flag at Studio 8.

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Paris Hilton and Sarah Belhasa

Hilton BFF Dubai Contestants

Hilton BFF Dubai Contestants

Yellow and Fuchsia