The re-launch of Aiisha Ramadan

I presented the relaunch of my brand – Aiisha Ramadan – in the shortest fashion show I’ve ever had. Nothing was by mistake. Nothing was a coincidence. I knew exactly the feedback I wanted to receive, and it was ‘Remark-able’.

After nearly 9 years of working in the industry, my fans, clients and the world knew me for couture; intricate gowns that would be presented in sets of several dozens, worn by celebrities from Hollywood to here, my home, the Middle East.  My love for couture and the fantasies it surrounds me with, is what got me into the fashion world after all!

celebs

Couture

However, my belief was, and still is, that my true essence is in the ready-to-wear business – but I needed some commercial guidance. This is when I met Asil Attar and the Est2014 (Established 2014) team, and together we set out on a journey to restructure and manage my brand, and to mentor me as a person, a designer and an individual.

The process started in December 2013 and it was so emotional, cleansing my soul and mind. It was an incredible journey in search of Aiisha Ramadan. I had to literally choose between 1. Being a couture designer spending thousands on extravagant shows and one off pieces to impress my audience or 2. Being a brand that will leave a legacy for decades to come with its wearable and affordable lines. I chose what my essence stood for without letting go of my couture fantasies.

IMG_9380

11193331_10152957714958068_4379854395514908547_n

So for my first official ready-to-wear collection, we focused on quality rather than quantity by displaying signature silhouettes that will be the core of the Aiisha Ramadan brand moving forward. It’s fair to say that every piece I displayed was made with pure love, passion, dedication and a vision of where this brand will be in the near future.

The inspiration for my A/W ‘15 collection is ‘City Lights’. As I drive by, or fly above, the magical ceremony created by all the lights embracing the city at night, I’m mesmerized by the geometry, the colours and the reflections on the buildings. There’s magic created when all of these elements unite.. they play on my imagination, creating elegant, effortless and refined lines.

For my A/W’15 collection I partnered with Dhamani jewelry. Their incredible sets of diamonds represent the brightest lights in a dark sky. With each look from day wear to couture, each ring, each necklace and earrings, adds a touch of glamour and timeless beauty that can’t be ignored.

10394567_886853494711981_1295532204990006159_n

The last several months have been extremely busy for me, I had to raise another human being for the first time – my beautiful daughter.  Although it happens all the time with others, it was a first for me.  It was an exhausting yet incredible, life changing experience. The thought that every decision I now take, will shape my baby’s life is an immense responsibility.  My journey of discovery was a lot more challenging when coupled with being new to motherhood. But in the end we all pulled through and I’m extremely proud to say this is my favourite collection to date.

Aiisha Ramadan is a brand with a global vision that is dedicated to offering its clients a variety to their wardrobe that stands the test of time – simple, refined, elegant, effortless and timeless. It’s about time the Middle East region exports some real ready-to-wear fashion and I never fail to be a pioneer among the few Middle East designers endorsing this domain.

AW15-Sum up

Thank you for your incredible souls that have supported me throughout the way and I look forward to sharing with you my new journey as it unfolds.

Related Colors:

Raya Abirached opens and closes AGT wearing Aiisha

I truly love this woman as I relate to her. She’s classy, elegant, and is constantly evolving. I’m very proud to be associated with Raya Abirached when it comes to her fashion choices or any other choices for that matter.

Raya opened the live episodes of Arabs Got Talent 2015 wearing a black ready-to-wear Aiisha Ramadan bodycon and closed the show at the finale wearing an indigo blue Aiisha couture draped silk gown embroidered using Swarovski crystals. I love how she wears my designs perfectly. Tight enough to highlight her beautiful figure and conservative enough to keep it elegant.

Raya AGT1 Raya AGT finale

 

Just perfect.

Related Colors:

JLO wears Aiisha

A few days back, Raya Abirached had an interview with JLO that was aired on MBC “Scoop with Raya”. As both ladies greeted each other, JLO complimented Raya for her effortlessly chic outfit, an eco-friendly white top from our I by Aiisha collection.
Jennifer Lopez has been busy promoting her new film The Boy Next Door in New York City. On Wednesday, 21st of January, the superstar sat down to chat with Wendy Williams wearing an AIISHA white hand-embroidered crop top and black flared satin skirt.
jIMG_8994IMG_9005jIMG_9026
That must have been the Law of Attraction :)
Thank you Raya, JLO, Style PR and Rob Zangardi

Related Colors:

Teri Hatcher wears AIISHA

A woman I looked forward to seeing every week for years, Teri Hatcher wore my very own couture draped green dress! I’m thrilled and honored as I truly love Teri. She’s so elegant and more importantly a human being that her fans look up to.

Teri-Hatcher-Wears-Aiisha

The Desperate Housewives star attended the LA Children’s Hospital recently looking super glamorous, elegant and gorgeous. Teri wore an AIISHA Couture dress from our hand-draped collection in a rich green hue. Two people in particular made me so proud by wearing my draped collection, Raya Abirached and Meagan Good. Now Teri certainly is one of my very favorites!

Teri wears AIISHA

Thank you Teri for wearing AIISHA!

Related Colors:

Raya Abirached wears AIISHA Couture to AGT Finale!

Raya Abirached wore a charcoal fully beaded AIISHA couture gown to the finale of the Arab’s Got Talent. That was a new take for Raya and I salute her for it! Raya has been maintaining her classy style while giving us something new every now and then. Hope you like her look like I do!

Raya Abi Rached wears AIISHA

Raya Abirached wears AIISHA Couture

 

Beautiful Raya, thank you as always for choosing AIISHA!

Related Colors:

Raya Abirached wears I by Aiisha at the AGT!

Its no surprise that I love dressing Raya Abirached and she loves to wear AIISHA. It was also beautiful to see her in one of my cocktail numbers from the I by Aiisha “Mirror” collection we launch showcased last April. Raya accessorized the look with Azza Fahmi jewelry, which I thought was very beautiful and gave the look a fierce effect.

Raya Abirached wears I by Aiisha

Raya Abirached wears I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

Raya Abirached behind the scenes in I by Aiisha

raya AGT

This lady looks beautiful in anything she wears simply because of her character and pure beauty. She’s got a skin complexion that works with a lot of colors and textures and ultimately makes it more fun to dress her.

I love you Raya!

Related Colors:

Raya Abirached wears AIISHA to the BAFTA Awards!

When Raya Abirached goes to cover an event, she becomes the event with spot light on her rare spontaneous character, natural beauty and breathtaking looks. Raya had her very first “Red” moment wearing AIISHA at the BAFTA Awards in London last Sunday, the 10th of February 2013, and looked like a star.

Raya Abirached wears Aiisha

 

To stay in touch with the celebrities and soon Arab’s Got Talent behind the scenes, follow Raya on Twitter @RayaScoop

Thank you Raya for choosing Aiisha to look even more fabulous!

Related Colors:

Raya Abirached wears AIISHA at the SAG AWARDS!

For her 3rd look wearing AIISHA, Raya Abirached wore an AIISHA velvet silk fitted dress with gold and black Swarovski Elements crystal chains for the SAG Awards. I have to say that she makes classic black look mysteriously beautiful.

Raya Abirached wears AIISHA

Raya Abirached wears AIISHA

For the SAG Awards, Raya went with straight hair and minimum accessories keeping her signature look of “less is more”. Fans on Twitter went crazy over this look just like they did over her Golden Globes one (previous post).

387111_549947191691578_1012646441_n

424899_549947221691575_1149693218_n

309898_549947061691591_903593694_n

603084_549947098358254_353912861_n

To know more about Raya, click here or visit her Twitter page.

Raya, among many things, you represent nature, great attitude, elegance.. you represent beauty in all its forms. Thank you.

Related Colors:

Raya Abirached wears AIISHA to the Golden Globes 2013

Today I celebrate my 30th birthday.

Little did I know that at 30 I’ll be having a life full of challenges, happiness and success.

Its a formula that each and every one of this email’s readers has participated in. Thank you.

My first received gift was seeing Raya Abirached wearing AIISHA last night at the Golden Globes 2013. The dress witnessed a major public affection as I sat down last night reading all the tweets.

Raya Abirached wears AIISHA
Raya wore a Couture champagne silk dress with a 3D beaded shoulder and looked like a Golden Globes winner herself. She was breath taking, magical and simply stunning!

Raya Abirached - Golden Globes 2013-1-
Raya Abirached is the Middle East’s sweetheart ambassador with her TV program Scoop and Arab’s Got Talent. You can follow Raya on twitter @Rayascoop

Thank you Raya for choosing AIISHA!

Related Colors:

AIISHA at the Dubai International Film Festival!

The Dubai International Film Festival came in a festive season, one that calls for celebrations, great movies and lots of good fashion. This year, the DIFF had 3 beautiful ladies wearing AIISHA Couture to its red carpet.
 ♥ Joelle Mardinian: Celebrity makeup artist, Max Factor Ambassador and TV personality Joelle Mardinian wore a Champaign Forest couture dress from AIISHA Couture. Joelle, known for her style, took a new whimsical approach for the DIFF and looked dreamy!
Joelle was on the “Best Dressed” list on several websites such as Nawa3em.com
 Joelle Mardinian
♥ Raya Abirached: The top international movies are weekly anticipated by millions of viewers on MBC2 waiting for Raya to give us her “Scoop” meeting with all our favorite A-List celebrities. Raya is also the host of Arab’s Got Talent and is the ambassador of Head & Shoulders. She is the most natural beauty & warm personality that I have ever met. Raya chose a simpler version of Black Forest for the 2nd day of the DIFF and hosted the award ceremony with Cate Blanchette.
 photo 3 (5)
Raya Abirached-
♥ Aseel Omran: Aseel become a known face after her reality show on MBC TV exploring her artistic future where she then took a leap and became a full time actress and singer. Aseel, is by far one of the most elegant and delicate ladies to cross my way. Aseel chose a white Magical dress for the final day at the DIFF.
أسيل-عمران
Aseel&Khalid
♥♥♥Thank you Joelle, Raya and Aseel for trusting in AIISHA ♥♥♥

Related Colors: