AIISHA launches: I by Aiisha “Mirror”

I finally launched my first ever high-end ready-to-wear line I by Aiisha and little did I know it would take the Middle East by storm! Women are hungry for pieces with class and quality for everyday and I’m giving it to them. After realeasing our I by Aiisha video campaign for our collection titled “Mirror” with celebrities Joelle Mardinian, Asma Lmnawar, Mohamad Abuobeid and Arjan Bajwa, it was time to give Dubai a real taste of my new line.

The story of this line is about women’s individuality and evolution. With simplistic lines, statement colours and structured fit, … Read more...

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Ahed’s Look of the Day – Block Colors

Block colors, or the essence of this summer’s fashion, can either go extremely well or prove to be an extreme disaster!

When Ahed went to the Disney Magic Kingdom, she chose a very comfortable yet bright look. She put together a top from Naked Zebra Princess Chiffon Collection with a yellow pair of trousers from Ksubi Super Skinny Low rise jeans from



The look isn’t complete without a “mobile apartment” that carries all your essentials – or thats what us women call them. So the bag was a Michael Kors navy Blue Hamilton HandBag with a tan … Read more...

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